6 Instagram Reels tips you NEED to know in 2022


Instagram Reels are the new hit of the popular social media platform and the opportunities are endless! With the ability to create engaging content and reach a wider audience, Reels have become an emerging trend. 

If you’re thinking about creating Reels for your audience, here are 6 tips you need to know in 2022: 

1. Capture your audience’s attention in the first 3 seconds

Since Instagram’s users are primarily Millennials and Gen Z, they have a shorter attention span. That’s why it’s important to dive right into your message and grab your audience’s attention in the first few seconds. 

It’s also important that the beginning of your video is clear, has good quality and is visually pleasing!

2. Film vertically 

The Instagram Reels feature is created for vertical videos. That’s why it’s important to film your video vertically to optimize the quality of your Reel. 

Having your videos filmed horizontally may not be as visually appealing to your audience since the Instagram Reel feature is designed to accommodate the dimensions of vertical videos. 

3. Include copy and captions 

To offer the most user-friendly experience, make sure you add captions to your videos! It can help a wider range of viewers enjoy your videos. 

Creative captions are also a great way to increase the user experience! Whether it’s a short and funny quip or a longer explanation of your Reel content, it can be a great way to engage the audience with your video. 

Captions are also an opportunity to expand upon the topic of your video. For example, if you’re demonstrating yourself cooking a recipe, you can add more tips and tricks within your caption.  

4. Add engaging audio 

The audio in your Instagram Reel is important for enhancing your video’s quality and engaging your audience!

Here are some great ideas:

  • Use already trending audio in the Reels tab
  • Create original audio with your own voice
  • Build a narrative using voiceover
  • Repurpose your TikTok videos – but be sure to remove the TikTok watermark so your Reel doesn’t get demoted by the algorithm


Looking for more ideas? Here are some creative ways to add audio into your Instagram Reels that’ll for sure engage your audience.

5. Be transparent

Social media audiences respond best to content creators who are honest within their posts. That means if you’re being paid to sponsor a brand or product, indicate that it’s a paid partnership or ad. 

6. Be yourself

Although it can be beneficial to jump in on the latest social media trend, it’s also important to have an authentic quality to your content. Be honest about who you are, speak to your audience genuinely and share your passions! 

Social media audiences respond well to originality. By being yourself you’re building your brand in a unique way that is different from others. So get creative and post your own ideas!

Instagram Reels continue to be a popular part of Instagram. By creating compelling and creative content, you can use this incredible feature to grow your brand and engage with your audience. 

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