6 TikTok branding strategies to grow your business


TikTok is the fastest-growing social media platform with millions of users!

TikTok is home to a number of viral videos, trends and even rising stars. It’s the perfect platform for businesses to increase their engagement and brand exposure. 

If you’re thinking of using TikTok to grow your business, here are our top strategies:

1. Pick a niche

What’s your brand about? Are you selling specific products and services in a certain industry? Are you experts on a particular topic?

Before you start creating content, choose one niche that your brand will be focusing on and dedicate your time to creating quality content for it. 

If you’re a real estate company, consider creating videos with tips for first-time home buyers. 

Are you a restaurant owner? Share videos of the meals you serve!

When you share content that aligns with your brand’s purpose and passion, it stands out.

2. Join a hashtag challenge

There are so many unique hashtag challenges on TikTok for you to choose from.

Joining in on a challenge is a great way to increase exposure and participate with other TikTok users. Challenges could mean doing a funny dance, sharing a story about yourself or playing a game. 

There are so many ideas out there and one of them may help you go viral.

3. Collaborate with influencers

There is a growing number of influencers on TikTok ready to work with brands.

Influencers have a large following and great relationships with their followers. Working with the right influencers who are authentic, reliable and create great content can help you grow your brand.

4. Keep your content engaging 

The appeal of TikTok is its short but engaging content. Users on the platform value the quality of a video more than the length of it. 

Whatever you do, keep it short and sweet. And if you need inspiration, here are some fun TikTok ideas to get you started.

5. Jump on trends 

Millions of individuals participate in the most popular TikTok trends and garner tons of engagement. 

Some of the most popular trends on TikTok are:

  • Funny stories 
  • A day in the life 
  • Behind the scenes

 Check out the 11 top TikTok trends of 2022 here.

6. Assess performance

Last but not least, continue to monitor the performance of your TikToks.

Note which types of content are getting more views, likes and comments to help you in your future social media strategy. One of the best ways to do so is to switch to a TikTok business profile and take advantage of analytical tools it provides. 

TikTok presents brands with endless opportunities to grow your business. If you’re wanting to create TikToks for your business, Legendary Social Media offers customized TikTok Content Creation Packages suited to your brand’s individual needs. 

Contact us today to get a custom quote!

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