As digital marketing experts, we’ve worked with several email marketing tools and platforms. However, one platform that has consistently delivered great results for our clients is Klaviyo. In this blog, we’ll share the 7 reasons why we only use Klaviyo for our clients’ email marketing.
1. Robust segmentation and personalization
Klaviyo offers robust segmentation options, allowing you to segment your email list based on a range of criteria such as behaviour, location, purchase history and more. With this, you can send highly personalized emails to your subscribers, which can lead to better engagement and more conversions.
2. A/B testing capabilities
Klaviyo allows you to set up A/B tests for your email campaigns, enabling you to test different variables such as subject lines, email content, send time and more. These tests can help you identify the best performing emails and refine your email marketing strategy over time.
3. Advanced analytics and reporting
With Klaviyo, you get access to advanced analytics and reporting features, allowing you to track the performance of your email campaigns in real time. You can monitor your open rates, click-through rates, conversion rates and revenue generated from your email campaigns. This data can help you optimize your email marketing strategy for better results.
4. Powerful email automations
Klaviyo offers a vast range of email automations, making it easier to set up complex workflows that can help increase conversions and drive revenue. With Klaviyo, you can set up abandoned cart emails, browse abandonment emails, welcome series, post-purchase series and much more. These automations can help nurture and engage with your customers throughout their buying journey, leading to better customer retention and repeat business.
5. Seamless integration with Shopify
Klaviyo is a perfect fit for Shopify stores and it has a native integration with the Shopify platform. This integration makes it easier to sync your customer data and order information from your store to Klaviyo, allowing you to send highly relevant and targeted emails based on your customer’s behaviour and purchase history.
6. Excellent customer support
Klaviyo offers excellent customer support, with a team of experts available to help you with any questions or issues you may encounter while using the platform. They also provide extensive resources such as webinars, guides and case studies to help you make the most of the platform and achieve your email marketing goals.
7. Affordable pricing
Klaviyo offers an affordable pricing structure, making it a viable option for businesses of all sizes. The platform’s pricing is based on the number of contacts in your email list, which means you only pay for what you use. Additionally, they offer a free plan for businesses with up to 250 contacts, which can help you get started with email marketing without any upfront cost.
After using several email marketing platforms over our years in business, we’ve found Klaviyo to be the most robust and easy to use. With easy-to-understand analytics, we can report to clients on the success of the campaigns and flows we build out to support business revenues.