7 tips for successful Facebook Ads campaigns



Facebook ads are one of the best ways to advertise your brand. With its network including Facebook, Instagram and Messenger, Facebook Ads have the potential to reach millions of users. 

As a Facebook Certified agency, Legendary Social Media has been providing clients with outstanding ROAS with Facebook ad campaigns for over 6 years.

If you’re thinking of launching Facebook ads, here are the top 7 tips for creating successful campaigns:

1. Use the right metrics

The success of your ads depends on how you measure your results. 

Before you launch your first campaign, make sure you understand how Facebook ad metrics work and how you can use them to improve the effectiveness of your ads. 

Figuring out how to measure your campaign performance earlier on can help you with your overall ad strategy.

The obvious metrics, like Cost Per Click and Cost Per Purchase are important, but they only tell part of the story. Our Facebook Ads experts primarily look to CTR and CPM to determine the quality of the ad creative, targeting and other setup factors.

2. Set up Facebook Pixel 

Facebook Pixel is a tool that allows you to see which actions Facebook users make on your website after they click on your ads. 

Setting up Facebook Pixel can provide a number of benefits:

  • You’ll know if you’re targeting the right users with the right ads.
  • You can drive sales to your website.
  • You can boost conversions to your website.
  • You’ll know what people do after they see your ads.

To take it a step further, you can also install
Facebook Pixel Helper to receive real-time notifications and ensure your Pixel is tracking all of the important links and buttons across your website. 

3. Target Custom and Lookalike Audiences 

One of the most essential benefits of Facebook Ads is its ability to create Custom Audiences. We often create Custom Audiences based on social media engagers, past purchasers, potential customers who have added to cart, and website visitors who have viewed specific products or web pages.

Custom Audiences can be formed from your following sources: 

  • Website
  • Mobile 
  • Customer list
  • Facebook & Instagram pages

Once you set up Custom Audiences, you can create Lookalike Audiences which gives you lists of Facebook users who are similar to the individuals in your Custom Audiences. This is helpful to create groups of users who, for example, have similar traits to past purchasers on your website, who might be interested in buying your products. 

4. Link your Facebook and Instagram accounts

Instagram is one of the most popular social media platforms with millions of users using it daily. 

When you connect your Instagram account to your Facebook Business Manager account, you’ll be able to use more management tools like adding individuals and assigning more partners. You’ll also be able to have your ads shared to both Facebook and Instagram audiences, giving you the ability to reach an even larger audience. 

5. Manage your Facebook Ads with a team 

In Facebook Ads Manager, you have the ability to add more individuals to your account and work together.

People involved in your Facebook Ad Account can have one of these three roles: 

  • Admin: can make ads, edit ads, edit payment methods, check reports and manage access permissions.
  • Advertiser: can make, edit and launch ads using the payment method admins added to the account.  
  • Analyst: can view ads and see ad reports. 

6. Take Facebook Blueprint courses

If you’re wanting to learn more about managing Facebook Ads, Facebook Blueprint courses are a good starting point. 

Facebook Blueprint courses are completely free and cover topics such as: 

  • Increasing online sales
  • Targeting the right audience
  • Measuring ad performance
  • Building ad awareness
  • Distributing and monetizing ad content

These courses are created by Facebook and can give you insight into creating better Facebook Ads strategies. 

7. Download the Facebook Ads Manager app

By downloading the Facebook Ads Manager app, you’ll be able to monitor your Facebook Ads and access ad tools anytime and anywhere. 

We use the app to see some data that isn’t available on the desktop version of Facebook Ads Manager, especially the regions/locations where people are responding best to our ads for clients.

With the number of people using Facebook and Instagram, Facebook Ad campaigns are an essential tool for reaching a larger audience. 

Creating effective Facebook ad campaigns for a business requires strategy, data analysis, ad creative development skills and constant attention. Legendary Social Media’s Facebook Ad experts can tailor and execute a strategy, based on your brand’s objectives. 

Contact us today to get a custom quote!

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