3 reasons why August is the time to plan your holiday marketing

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

Erin is the owner and founder of Legendary Social Media. She's trying, and failing, to be vegan. Directionally challenged. Cripplingly addicted to coffee and chocolate. Swears she'll travel the world (again) ... someday. Mommy to Zylo.