The Best Instagram Story Highlights Strategy

When it comes to Instagram Highlights, most people don’t often consider a strategy beyond how the Highlight covers will look. But given how many users are interacting with Story Highlights, we highly recommend implementing a strategy here. 

Let’s take a deeper look: 

Why have a strategy for Instagram Story Highlights?

Instagram Story Highlights are a great way to keep valuable content on your page for longer than 24 hours, but some other benefits also include: 

  • The ability to showcase your products or services in an organized and structured way.
  • Humanizing your brand and letting users know what you offer. 
  • Telling a story with your Highlights.

Here’s how you can set up a strategy for your Instagram Story Highlights: 

1. Set a goal

What’s the goal of creating Story Highlights? Goals can include (but are not limited to):

  • Telling your brand story.
  • Showcasing business excellence and providing social proof. 
  • Informing your audience about your products and services. 

Once you have a goal for your story highlights, it makes it easier to know what sort of content you want to post on stories to support your goals. 

For example, let’s say you own a medical spa. Your goal for Story Highlights may be to showcase the different treatments and products your spa offers. 

2. Create Story Highlight Categories

Once you have your goals in mind, you can start brainstorming categories of content you want to highlight on your Instagram page. Creating different categories of highlights makes it easy for the user to navigate your page and learn more about your brand. With categorized Stories, the user can also choose to view what’s most relevant to them. 

Going back to the example, if your goal is to showcase the different services and products your spa offers, some “categories” can include:

  • About The Team 
  • New Treatments
  • Before & After Photos of Clients
  • Client Testimonials 

waves coffee social media - legendary social media vancouverfraser medical aesthetics social media - legendary social media vancouverlegendary social media vancouver instagram

3. Start Creating Content 

Now that you have your categories, it’s time to create content for your Stories so that you can add them under the different categories of your Highlights. 

Here’s an example of how one of our clients, Halcyon Cosmetic Clinic, uses Story Highlights to let users know what type of services and ongoing promotions they offer:

Halcyon Cosmetics Instagram Story - Legendary Social Media VancouverHalcyon Cosmetics Instagram Story - Legendary Social Media VancouverHalcyon Cosmetics Instagram Story - Legendary Social Media Vancouver

4. Tips & Best Practices 

Once your content is posted as a Story, start adding to the relevant Highlight! Here are some important things to know, and best practices for Story Highlights:

  • Story Highlights max out at 100 Stories each. If you add more than 100, the first story from the Highlight will disappear. 
  • Most users won’t look at 100 Stories, so keep your Highlights short. Start your Highlight with an intro video, and cap each Highlight at 5-6 Stories max.
  • The order the Story Highlights appear on the profile will change based on which Story was added most recently.
  • Story Highlights go in chronological order, so for any Story Highlight where you want an intro video, no previously published stories should be saved to that Highlight – only save new content there, so it appears after the video…
  • Review your Story Highlights periodically to remove anything that feels old or outdated and to prevent Highlights from becoming too long.

Related Articles:

Check out our social media photography for Valentine’s Day

Here in Vancouver, we’re experiencing an arctic chill this week – so we thought we’d warm you up with some Valentine’s content created by our in-house photographer, Kat Timmins! 

Social media photography for The Facial Room 

For our client The Facial Room we are focusing on self-love and taking the time to indulge in some self-care with this video we created: 

 

View this post on Instagram

 

A post shared by The Facial Room (@thefacialroom)

As part of our creative work for The Facial Room, we have styled an ombre feed. So we chose PINK for the month of February and we’re obsessed with the results. Check it out: 

social-media-photographer-legendary social media vancouverOur photographer created these images in her apartment! Learn more about how to set up an at-home studio here!

Social media photography for Waves Coffee House

For Waves Coffee, their core values focus on offering up a place for people to connect. For Valentine’s Day, we took the opportunity to sprinkle a few 💕 into their content this week! 

social-media-photographer- legendary social media vancouver

Photography for Disco Cheetah 

Due to indoor restrictions still limiting restaurants in BC and Canada, Valentine’s Day is looking a little different this year! Most couples will opt to dine at home, making our longtime client Disco Cheetah the perfect date night dinner meal! 

For their Instagram feed, we added a touch of love by sprinkling in some flowers and hearts to style their photography!

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If you need some photography created for your business – get in touch!

With expert propping and styling, Legendary Social Media creates social media photography for top brands for use on:

social media
eCommerce websites
email marketing
print marketing materials & signage

Our top 5 fave paid & free stock photography websites

Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content. 

Visuals are an essential part of content marketing, it’s what initially draws people to your social media and website. Did you know that consumers are more likely to engage with visual content marketing over text-only content?

We recommend creating original content for all our clients, as it seriously elevates a brand and allows us to showcase your products in a unique and creative way that will resonate with your audiences. 

However, creating original photography isn’t always cost-effective or even possible for certain projects and therefore, we sometimes rely on stock photography!

Stock photos can be great for:

  • Adding a visual element to blog posts 
  • Creating lifestyle content for social media 
  • Advertising 

These are our top 5 favourite paid & free stock photography sites:

1. Shutterstock (paid)

We have a subscription for Shutterstock for when we have very specific image requirements that free stock photography websites just can’t fulfill. 

photography-legendary social media vancouver

With a Shutterstock subscription, you have access to a library of over 320 million images, with fresh content added daily. 

2. Unsplash (free)

Wow! Unsplash is an amazing resource for photography! They have over 2 million free high-resolution images available, created by a generous community of photographers. 

3. Rawpixel (free & paid)

Rawpixel is an awesome resource for stock photography and vectors. Rawpixel focuses and prides itself on bringing diverse stock photography to its users. They created and started the (One) World Face Project, with the ultimate goal of representing faces from around the world. A really beautiful project that we recommend checking out. 

They have some great options for paid and unpaid stock photography subscriptions:

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4. Pixabay(free)

Pixabay has a community of creatives, sharing copyright-free images, video and music. Under the free Pixabay License, you’re safe to use all content found on their website for commercial purposes.

5. Pexels (free)

Pexels is a great resource for free stock photography and videos, allowing you to access and use their images for commercial purposes including:

  • Commercial website 
  • Blog 
  • Products

When using stock photography or graphics, ensure you read through the licensing information and be careful to not infringe on the artist’s copyrights!.

Happy downloading.

4 stats to enhance your 2021 social media marketing strategy

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

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Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!

 

How Apple’s iOS 14 privacy changes could impact your social media marketing efforts

Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency.

These changes will affect brands’ social media marketing efforts.

You now have the option to review an app’s privacy practices before you choose to download:

social-media-marketing-legendary social media vancouverImage source: Apple

Other privacy changes include:

    • Photo Privacy: With iOS 14, when apps ask for access to your Photos app, you can choose to only give them access to select photos rather than your entire Photo Library. 
    • Recording Indicator: Whenever an app has access to your camera or microphone, a recording indicator is displayed at the top of your screen
    • Approximate Location: Rather than having to share your exact location, you can share your approximate location with an app (ideal for apps like news or weather)

The iOS 14 privacy changes will change Facebook advertising effectiveness

If you’re an iPhone user, then you’ve probably already noticed a lot of these changes. But Facebook recently released an article criticizing these changes to policy and how they will impact small businesses and their future marketing efforts. 

Facebook said, “Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies”. 

Facebook is specifically taking issue with how these changes by Apple will prevent tailored ads from being presented to potential customers. 

So, what exactly has changed?

Apple IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device which essentially follows you around the web. Until now, advertisers have been able to use IDFA to track user data (without revealing private information like name and address) in order to target and deliver customized ads. 

With the newest update, apps now have to ask permission to track you across apps and websites:

social-media-marketing-legendary social media vancouver

Image source: Apple

We predict most people will click ‘Ask App Not to Track’ as concerns around privacy have increased. 

How the iOS 14 privacy changes could impact your social media advertising

  • Conversion Campaigns: This update will impact the Facebook pixel and everything connected to it (conversion tracking, targeting and optimization). 
  • Location-based targeting: Targeting consumers based on precise locations will become more difficult.
  • Reporting: Due to the reduced ability to accurately measure ad campaign performance, it may be difficult to gain a clear understanding of what marketing efforts are working which will inevitably drive up marketing costs.

A lot is still unknown about exactly how these changes will impact the future of social media marketing, so as of right now, this is simply speculation. 

There are still a few ways in which you can effectively market to your audience:

  • Focus on collecting emails and email marketing 
  • Focus on Desktop placements for Facebook ads, when applicable
  • Review your Facebook ad reporting data to keep informed on how the changes are affecting campaign performance
  • Put more effort into organic social media marketing to lessen the requirement for paid advertising

5 Shopify Apps that help increase checkouts

Your eCommerce website’s revenue can only grow so much without the right tools. We’ve uncovered the best Shopify apps to help increase your sales! 

We recently wrote a post about conversion optimization, where we compiled our top tips for optimizing your website and turning website visitors into paying customers. 

What is a Shopify App?

Before we dive into our list of the best Shopify apps, let’s clarify what they are exactly! 

Shopify Apps allow you to expand the functionality of your online store with new features. By using these plugins, you can increase your conversion rate, increase customer spend, recover or reduce abandoned carts, promote your store, reward customers or simply create a better customer experience! 

So, let’s dive into some of the best plugins available for your Shopify website! 

1. Product Reviews

The Product Reviews App allows you to add a customer review feature to your product pages. 

In our previous post about conversion optimization, we discussed the importance of including customer reviews of your products on your website as it offers up ‘social proof’ to new and potential customers. 

According to eMarketer, 98% of consumers look at reviews during the purchase process, so this Shopify add-on could be integral to increasing your website sales. 

Product reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines like Google

2. Plugin SEO

SEO stands for “Search Engine Optimization” and is essentially a series of techniques that improve your website’s ranking in search results, specifically Google. And this is important because most people use Google to search for products and services! 

In order to run a successful online store, you need to increase your website traffic! When done well, SEO is one of the best ways to boost traffic to your website and ultimately more sales! 

Plugin SEO helps to fix SEO issues, improve store rankings and drive organic traffic to your online store. This Shopify Plugin is like having your very own SEO assistant, regularly checking your online website and alerting you of any issues. Continually reviewing the important areas of SEO optimization, such as: 

  • Page titles
  • Headings
  • Meta descriptions
  • Speed
  • Blog post structure
  • How often content is updated

3. Parcel Panel 

Parcel Panel is an automated parcel tracking system that will tell customers their order status and shipping information. We have heard from small businesses that this plugin has eliminated a huge volume of emails from customers requesting after-sales information. 

This Shopify app allows you to create a better experience for your customers, making it more likely for them to recommend you to other people and for them to return to your website. Plus, your time is valuable, so it’s important to automate as many aspects of your business as possible! 

4. Wishlist Plus

According to HuffPost, wishlists can boost your website sales, so Wishlist Plus is a well-reviewed plugin that will allow your customers to bookmark their favourite products and pick up where they left off when they return, it also allows shoppers to easily share their wishlist with friends and family without being logged in. 

This tool allows you to identify what your customers like and want, so you can personalize your email and social campaigns resulting in increased traffic and sales. 

For eCommerce store owners, the smart dashboard provides useful metrics and reports on wishlist activities. This information should be used to identify what products are popular and used for future marketing initiatives! 

5. Sales Pop

Add social proof to your Shopify website with Sales Pop! This plugin adds validity and authenticity to your website by showing a pop-up with customer order details, such as their location and what they ordered showing new customers that real people are buying your products! 

conversion optimization- legendary social media vancouver

We think of this one as a busy restaurant – nobody wants to eat at an empty restaurant! So by showing customers your products are in demand, you’re adding a sense of security to their checkout process. 

Final Thoughts 

There are so many free and paid Shopify Apps that could extend the functionality of your website and create a better customer journey. We recommend doing your research, reading through reviews and making use of free trials wherever possible. 

We boosted their revenues by 104% – and more data on what we achieve for our clients

Are you looking for a social media agency in Vancouver? Selecting an agency that can prove it generates results for clients through social media marketing is key to making your investment worthwhile. 

Let’s take a closer look at some specific stats we have achieved for clients:

Digital Marketing for Vancouver Coffee Chain

For our client Waves Coffee House, we reached over 540,000 people in BC and Alberta through our social media and Google ad campaigns. That’s a lot of people now thinking about where to get their next cup of coffee and sweet treat. We’ll soon be launching their Spotify ad campaign – how exciting! 

One of Waves’ best performing posts in the last month has been this giveaway which resulted in the following: 

  • 3,090 reach
  • 3,538 impressions
  • 447 likes
  • 1,250 comments
  • 27 saves

Social-media-agency-vancouver- legendary social media vancouver

Some other great performing posts:

Social-media-agency-vancouver- legendary social media vancouver

Digital Marketing for eCommerce Brands

Through our email marketing campaigns and paid social media campaigns, we have been very successful at helping to increase revenues for eCommerce clients. 

For one such client, we helped generate over $45,000 with just 2 emails to their customers. 

For the same client, we transformed $776 in ad spend into over $28,000 in sales in one month.

We’re so grateful that we’ve been able to make a big impact on the growth of local Vancouver businesses with our digital marketing efforts.

We helped another eCommerce apparel client improve their website conversion optimization and increased their revenue by 104%. 

Digital Marketing for Vancouver Restaurants

By creating radio, Spotify and social media ads, we reached over 523,000 people to tell them about Disco Cheetah’s mouthwatering food, available for delivery and takeout.  

Social-media-agency-vancouver- legendary social media vancouver

Social-media-agency-vancouver- legendary social media vancouver

Online Marketing for Travel Companies

With our social media ad management, we have increased website traffic for Sahara Touring – despite travel restrictions due to the current pandemic, over 4,800 visited their website so far, thanks to our social media services. 

social-media-travel-legendary social media vancouver

One of our top tips to increase social media engagement: Giveaways

social-media-giveaways-legendary social media vancouver

Another giveaway that we created for The Facial Room increased their following and engagement, some quick stats from this post are:

  • 70 profile visits 
  • 282 likes 
  • 555 comments 
  • 2,663 impressions 

We’re here to serve

Here at Legendary Social Media, we offer full-service social solutions to our clients, this includes:

  • Social media auditing, strategy & competitive analysis 
  • Creative direction & project management
  • Social media management 
  • Instagram stories & highlights
  • Influencer campaign management
  • Reporting
  • Paid ad campaign management 
  • Content creation
  • Styling & photography
  • SEO content writing 
  • Google PPC campaigns

By identifying the specific needs of our clients, we have been able to increase revenue, followers, website traffic and engagement through our work. 

According to research, 3.6 billion people are using social media worldwide. Therefore, you need to manage your social media effectively in order to reach your target audience. If managing your business’s social media platforms seems overwhelming to you, then consult with an expert, a social media agency! 

Want to step up your social media game in 2021 with a social media agency in Vancouver? Reach out to us for a custom quote! 

How often should your business post to Instagram Stories?

If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look:

Why should your business optimize Instagram Stories?

Instagram Stories have over 500 million daily users, therefore Instagram Stories have the potential to reach new potential customers and build a stronger connection with your current audience. 

Instagram Stories allow you to:

  • Share everyday moments with ease
  • Start conversations and get interactive with followers
  • Inform your following of promotions/giveaways/events/launches
  • Share user-generated content

The aspect that we love the most about Instagram Stories is the opportunity for engagement – by adding question stickers or polls to your posts, you not only start conversations, but you can gain more insight and feedback from your audience, learning what they like and don’t like. 

instagram-stickers-legendary social media

 

Instagram has continued to develop its engagement-boosting features over the past few years, allowing you to be more authentic and humanize your brand. So if you’re not regularly publishing Instagram Stories for your business, then you’re missing out on an opportunity to connect with your audience. 

Posting consistently is key

There are no hard and fast rules to how frequently you should post on Instagram Stories, but we recommend keeping it consistent. Consistency is the key to social media in general and it’s no different for Instagram Stories. It will also depend on your business’s goals and the amount of time you are able to dedicate to your social media marketing. But if you can only post 3 times a week, then at least make sure you consistently do that. 

If you have a special event or promotion happening then we would advise you to bump up the frequency of how often you post to Stories! 

Ideally, you’re posting throughout the day, focusing on documentation rather than creation. Break it down and post 1-3 times morning, afternoon and evening to remind your followers of your event and showcase different aspects of the event! 

For example, you might want to try the following for a special event or:

  • BTS of your business operations
  • Showcase new products
  • How to use the product
  • Share customer reviewing the product
  • Customers unboxing/using products
  • BTS of packing orders

IG stories we created for our client The Facial Room during Black Friday week:

instagram-stories-legendary social media

So how many times should you post?

It’s up to you to find the sweet spot for your business’ needs, but we recommend posting to Stories up to 10 times a day. Any more and you risk being annoying and potentially getting muted by your followers. 

Some tips for posting to IG stories:

  • Don’t post all 10 Stories at once, schedule throughout the day
  • Don’t worry about the production of stories, your photos and video don’t have to be perfect (it’s a backstage pass into your business)
  • Engage your audience (ask them questions, answer their questions, and have meaningful conversations)

Are you and your business in need of help developing and creating a social media content strategy? Let us help with that! 

Our top 5 favourite social media publishing apps

We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:hootsuite- legendary social media vancouver

Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.

Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!

One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company. 

Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages. 

Hootsuite-social-media-legendary social media vancouver

later-legendary social media vancouver

Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly. 

Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you. 

What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses: 

later-social-media-legendary social media vancouver

sprout-social-legendary social media vancouver

Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.  

Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager). 

Their integrations include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Youtube, Tripadvisor and Google.  Making it a very impressive centralizing publishing tool. 

One drawback of Sprout Social, however, is the price:

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tailwind-legendary social media vancouver

Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting. 

Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement. 

For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement. 

Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!

tailwind-social-media-legendary social media vancouverbuffer-legendary social media vancouver

Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups. 

As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.  

Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:

  • Reply
  • Like
  • Follow
  • Archive 

This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself! 

buffer-social-media-legendary social media vancouver

Final thoughts

If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow. 

If you need help with your social media management, our team can help! 

Check this out: Holiday stop motion video & social media photography showcase

The team at Legendary had a lot of fun creating holiday photography and stop motion video assets for our clients. Due to COVID-19, Christmas arrived a little early this year. As soon as Halloween was over, we saw Christmas trees and holiday decorations popping up all over Vancouver! 

A lot of planning goes into the assets we create. Our in-house photographer, Kat, works alongside an account manager and sometimes with the client themselves to create a plan of action. It goes a little something like this:

  1. The account manager creates a schedule of upcoming promotions, events and themes to discuss
  2. Schedule a shoot date
  3. Create the shot list 
  4. Prop shop
  5. Photoshoot and styling
  6. Editing 
  7. Delivering the final edited files

After all the hard work that goes into creating and executing content, it’s super satisfying to see everything come together, so we want to share some of our work with you today!

What we created for The Facial Room

Our client The Facial Room offers an exclusive experience that goes beyond delivering beautiful Eminence Organic Skincare products across Canada, and we need to emulate that in our work – especially our photography work, as that’s what initially draws customers in. 

For The Facial Room, we currently create and run the following elements of their social media marketing:  

  • Styling & photography for a visually cohesive feed
  • Facebook & Instagram content creation
  • Community management
  • Social media advertising campaigns
  • Blogs for SEO
  • Email marketing campaigns 
  • Stop-motion videos

To kick off the holiday season this year, The Facial Room ran an irresistible Black Friday promotion for their customers. Check out our photography work on the homepage of their website and how it came together:

 

We also created a blog (which is great for your SEO btw, you can read more about that here) sharing more in-depth product knowledge with customers, giving them product suggestions and gift ideas for the upcoming holiday season.

We made sure to share the blog in early November, allowing customers enough time to plan their gifts and get their orders in (before Canada post is overwhelmed by the holiday season). Check out the blog post here!

 

As you can see in this blog post, we shot lifestyle images of The Facial Room owner, Patricia Asmar, and her daughter against a holiday-themed backdrop. During our lifestyle shoot, we paid close attention to the colour of props, clothes and products to ensure the final images were cohesive with all our other product photography.

Check out The Facial Room on Instagram to see what awesome promotions they’re currently running. 

And here is the stop motion video we created for their Black Friday promotion in action! 

What we created for Waves Coffee House

Our longtime client, Waves Coffee House, is a Vancouver-based chain with over 31 coffee shops across BC and Alberta. Not only is Waves all about serving customers delicious coffee and locally made snacks, but they also invite their customers to connect with each other at their local Waves Coffee shop. We just love this sentiment!

For their holiday campaign, we created photography for their social feeds that showcase their holiday beverages, snacks and gift sets. Check out some of our favourite shots from our holiday photoshoot:

social-media-photography

As part of their social media marketing, we also create the following:

  • Instagram and Facebook content 
  • Community management 
  • Paid social media ads
  • Spotify ad campaigns
  • Stop-motion videos
  • Influencer campaigns 
  • Giveaways and contests

Check out the stop-motion video we created as part of their holiday marketing campaign:

 

What we created for Love & Natural 

Love & Natural is a skincare eCommerce platform that was born during the COVID-19 pandemic when Winne, the owner, wanted to help her clients and others by offering personalized skincare solutions online. 

Check out some of our favourite photography from this holiday period: social-media-photography

Since coming on board with us, we have built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Styling & photography
  • Social media management across Facebook & Instagram
  • Community management
  • Traffic advertising campaigns (leading audiences to your website)
  • Conversion advertising campaigns (converting sales on the website)social-media-photographer

We also created this stop motion video for the launch of their new product collection, Esenti Body Mists

Are you thinking of stepping up your social media game in 2021? Then look no further! Legendary offers well-rounded knowledge and services that could help elevate your business to the next level!