This blog post is part of our Lessons from SMSS15 series. Legendary Social Media is taking part in Social Media Examiner’s Social Media Success Summit, which is the world’s largest online social media marketing conference. This blog series covers the points and ideas we’ve taken from the course that we’ve deemed to be eye-opening and highly useful for other marketers and for small- and medium-sized businesses. To discuss any of the ideas in these blogs or other ideas about social marketing, please don’t hesitate to contact us here.
B2B marketing is a massive challenge. You, like Legendary Social Media, need to get your business in the face of other businesses – but how to do that? B2C marketing techniques like Facebook and Twitter aren’t as effective, anecdotally speaking, so what’s the answer?
According to most experts, the answer is LinkedIn. It’s something we at Legendary Social Media are still struggling with (not because it’s difficult, but LinkedIn can be so boring that spending time on it is like watching paint dry) Find Out More.
However, the facts don’t lie. And those facts show that LinkedIn is, in fact, the most effective B2B marketing tool out there right now.
How should you use LinkedIn to market to other businesses? It all starts with producing original, useful, high-quality content on topics that your target audience would find interesting, according to the two LinkedIn gurus who presented their findings during SMSS15, Melonie Dodaro and Stephanie Sammons.
Here are 4 tips to help you do just that.
- If you’re marketing to oil and gas, for example, produce and share articles that oil and gas companies would be interested in, and speak their language by using terms specific to that industry.
- Create downloadable guides for that industry and write posts that direct people to download your guide. Make sure your content is well-branded so they know who produced it!
- Learn your audience’s specific problems, and come up with ways to solve them. This one is critical. Do some research by joining LinkedIn groups that your audience is part of and search for the questions and discussions happening there. Once you’ve identified your audience’s pain points, formulate solutions and produce content targeted to solving those problems.
- Speaking of LinkedIn groups, joining groups where your target audience is active is a great way to get noticed. Respond to questions and stay active in discussions. Be helpful. You’ll not only show your audience that you’re an expert, but you may even be top of mind should a business need your services in the near future.
Need help with producing tons of useful, topical and researched content for your target audience? Legendary Social Media in Vancouver has roots in journalism, which means we’re great at research and writing. And our social media savvy can help you manage your LinkedIn account to get you noticed. Interested? Send us an email.