Get better website SEO with ‘cornerstone content’

25/02/16

Now, more than ever, it’s important to have great website content. That’s because Google recently rolled out a new algorithm that helps sites with great content and quality links, and demotes those who use sneaky tricks to get ahead.

It means good news for businesses that go about ranking on Google the ‘white hat’ way!

Well-behaved websites get rewarded

One of the greatest articles I have ever read about how to get better website SEO, or getting your website to rank high on Google, is this one:

How to Create Cornerstone Content that Google Loves by Copyblogger

We recommend you read their article. It was written in 2007, but rings more true now than ever!

In short though:

  • Your site should be set up to communicate what you do, to someone who knows absolutely nothing about your business.
  • Create pages that explain the aspects of your business. Build those pages around keywords.
  • Useful, high-quality content with lots of media (text, pictures, videos, infographics and links) is what you’re aiming for with each page and blog post.

Better website SEO with links

Legendary Social Media tip: Use internal links! Every time you blog, link to this ‘cornerstone content’ you created. It’ll help build rank authority within your website!

similar blog posts.

Want to get Instagram Verified? Just pay for it

Want to get Instagram Verified? Just pay for it

  Do you have dreams of seeing a blue checkmark next to your Instagram handle? You might just be in luck – there’s a new way to get Instagram verified.   You know Twitter Blue, the premium subscription service Elon Musk introduced on Twitter? Well, it looks...

The 4 most important ways email marketing helps your business grow

The 4 most important ways email marketing helps your business grow

In this digital age, businesses of all sizes are searching for effective and affordable ways to connect with their customers. Email marketing has emerged as a proven strategy that can help businesses build stronger relationships with their customers, foster loyalty,...

Here is why video marketing is key to social media growth

Here is why video marketing is key to social media growth

It's time to step out of the shadows and into the spotlight with video marketing! Get ready to captivate your audience, tickle their funny bones and take your social media presence to the next level.   Unless you’ve been hiding under a rock, you probably already...