our blog
How to: Use Instagram Templates like a pro
Unlock the full potential of your Instagram feed with the power of templates! Whether you're a social media agency or a reels content creator, utilising Instagram templates is a game-changer. They not only amplify the visual appeal of your feed but also optimize your...
Is MLM-style emoji overuse really working?
How many emojis is the right number to put in your social media posts? Emojis can add context and colour to your posts, helping them stand out. But the number of emojis you use can range from none to MLM. You’ve seen them – the posts in Facebook Groups along the lines...
BFCM lessons from 2022 you need to read in 2023
It's already October, and if your business takes part in Black Friday and/or Cyber Monday, this is an essential read. The National Retail Federation recently shed light on the hits and misses of BFCM from the past year, serving up a smorgasbord of insights for your...
Top 7 Winning TikTok Engagement Strategies
If you're eager to boost your game on TikTok, you're in the right place! Here’s the inside scoop on seven spectacular strategies that will have people flocking to your TikTok page. 1. Dive into TikTok's Wild Algorithm First thing first, let's decode...
Do People Spend More Time on Instagram or TikTok?
When contemplating which social networks your brand should be on, you may wonder, where are users spending their time? You don’t want to invest time, energy and money into a sinking ship, but is it right to hop on the latest social network, just because it’s new and...
Email marketing segmentation strategies for subscription-based e-commerce campaigns
Let’s dive into the exciting world of email marketing, specifically tailored for subscription-based e-commerce brands. If you're familiar with Klaviyo (or even if you're not), you're in for a treat. We're going to explore the game-changing strategy of...
4 steps to defining your brand on social
In today's fast-paced digital landscape, establishing a strong presence on social media is no longer an option – it's a necessity. Whether you're a small business owner or an individual content creator, your brand's identity on these platforms is critical. It's...
How we added 43% to a client’s revenue from email marketing in 1 month
Sprinting off the starting blocks Oh boy, do we have some piping hot results to share! In our first month of taking over email marketing for a client (they're fantastic, but we can't spill the beans on who they are), we've cooked up a storm. Drum roll, please: we...
How to use TikTok’s new text-based posts
Are there seriously text-based posts on TikTok? Calling all TikTok users! A new content format is gaining traction, (hint, it has nothing to do with dance trends), it’s text-based posts. TikTok emerged as a video-only social media platform and now has a billion...
When no news is bad news: Canadian news blocked on Facebook
Facebook and Instagram have officially blocked news content in Canada. This groundbreaking event has been eloquently reported by Fortune, providing an in-depth exploration of the implications of this blockade and its ripple effects on the journalism industry and...
Why deliverability score and email list health matter in email marketing
In an era of overflowing inboxes and ever-evolving algorithms, ensuring your emails reach the intended recipients is becoming pretty challenging. This is where the importance of deliverability score and email list health comes into play. The Domino Effect of...
How to do Instagram collab posts
In June 2021, Instagram introduced a new feature called "Collab Posts," allowing up to four users to share the same post to their feeds or Reels. This collaborative tool enables users to co-author content with other Instagrammers, resulting in increased reach,...