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How to get on Instagram’s FYP in 2023
The For You Page (FYP) feature we love so much from TikTok has made its way to Instagram in 2023 – at least, sort of. Instagram’s version of personalized page presents tailored content to users based on the app's algorithm and their individual preferences....
5 key takeaways from TikTok’s Holiday Marketing Playbook 2023
Every holiday season, brands gear up to capture the attention of consumers and maximize their sales. TikTok has emerged as a powerhouse platform with its vast user base and engaging content. In TikTok's holiday marketing playbook for 2023, several key takeaways stand...
Is TikTok getting banned in 2023?
With recent news of various US States and countries considering a ban on TikTok, this has left brands who rely on TikTok as their primary marketing channel wondering: What should we do? TikTok’s strength has been helping creators and brands engage with audiences...
Shopify brands: There’s a huge reason why you should use the Shop Pay feature NOW
In the world of e-commerce, customer loyalty plays a vital role in the success of online businesses. With so many different online shopping options available to consumers, it’ scrucial for brands to find innovative ways to attract and retain customers. Shopify...
How to measure whether your digital marketing campaigns are ACTUALLY profitable
In today's digital age, many businesses invest heavily in digital marketing campaigns to reach their target audience and drive sales. However, simply launching a campaign is not enough. It is essential to track and measure the success of your digital marketing...
Short vs. Long: Data on video length in social media
In the world of social media marketing, video marketing has become a must-have for any brand looking to connect with their audience. But one of the biggest questions that content creators face is whether to create short-form or long-form videos. While there is...
How segmenting audiences in email marketing can boost your brand’s revenue
In the world of email marketing, there are two main approaches: batch and blast, or segmentation. Batch and blast refers to sending the same email to your entire email list in one fell swoop. Segmented campaigns, on the other hand, involve dividing your email list...
Which metrics matter (and which ones don’t) to measure the performance of your ads?
Digital marketing is an essential component of most businesses today. Whether you’re a small business or a large corporation, having an online presence is crucial for attracting customers and increasing revenue. One of the best ways to make your ad...
Do hashtags matter on Instagram in 2023?
Ah, the wonderful world of Instagram hashtags. Is there anything more confusing, yet vital to your success on the platform? Probably not. That's why we're here to break down for you how to use hashtags on Instagram in 2023. How do Instagram hashtags...
Photos on Instagram: Are they making a comeback?
Do you miss the days of beautifully curated Instagram feeds? Are you tired of endless scrolling through Reels on Instagram? Well, it looks like your prayers may have been answered, as Instagram appears to be bringing photos back into the limelight. Read...
How does the Twitter algorithm work in 2023?
Wouldn’t it be nice to know exactly what a social media platform’s algorithm is looking for so your content can be seen more often? Well, lucky for us (and you), Twitter has published their 2023 algorithm! Even luckier, the team at Future Social did the...
How to get more Instagram followers in 2023
If you're a business owner looking to increase your social media presence and grow your Instagram follower count in 2023, you've come to the right place. We know that building a following can be tough but with a little creativity and some good ol'...