our blog
Holidays 2022: How consumers plan to shop during inflation
With Black Friday, Cyber Monday and the holiday season all quickly approaching, it's time to nail down your marketing strategy. The winter months are typically when North Americans spend the most money of the year, but with inflation hitting us all, will...
You MIGHT be able to get customers to checkout via DM soon
Instagram has announced its newest feature: Buying and selling in Instagram DMs. After several updates this year caused public outrage (and even got the Kardashians to chime in on their annoyance with the app), it looks like Instagram has finally released a...
Teens rarely Google something, they use this instead…
Google has reigned as the world’s most popular search engine for over two decades with very few competitive threats – that is, until TikTok arrived. According to a Google executive, “almost 40 percent of young people, when they’re looking for a place for lunch, they...
3 things you should know about hiring a UGC Creator
Social media mogul Mark Zuckerberg said it best himself, “people influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy...
Facebook almost launched a subscription option – Why that was axed
How much would you pay to never see an ad on Facebook ever again? A subscription service was something Apple urged Facebook to adopt, in hopes of getting access to some of that sweet, sweet ad revenue that Meta was reaping from advertisers. This was back before...
How to get verified on TikTok in 2022
The ever-elusive blue check on social media is just one way to legitimize your social accounts and on TikTok – it can lead to more views, plays and engagement. But how, exactly, do you get TikTok verified in 2022? What is TikTok verification? A TikTok...
Should you still post to your Instagram Feed in 2022?
Back in 2019, your Instagram feed was a big deal. Fast forward to 2022, social media pros are wondering: Are feed posts even relevant? How prioritizing Instagram reels has affected the Instagram feed First of all, there has been a huge decline in engagement...
How to run TikTok ads in 2022
Step up your TikTok game by running ads through TikTok! TikTok marketing enables businesses to connect with younger, content-hungry demographics. Start making your own successful TikTok ads by following this guide. Types of TikTok ads There are many different...
How to make TikToks that go viral: 7 pro tips
With TikTok being one of the most popular apps of 2022, it is a MUST to hop on that TikTok trend. There are plenty of ways to make your Tiktok go viral, but we chose 7 of the best tips to successfully go viral on TikTok. 1. Interact with other TikTok users...
The top 10 Instagram Reels we’ve made so far in 2022
We’ve been loving creating all types of content for our clients’ Instagram Reels page. Here are 10 of our favourite reels we have made in 2022! Check them out. 1. Butter lettuce What is one thing we love about Windset farms? Their Delicato® Butter Lettuce!...
Our top 8 favourite Facebook Ad designs we created in 2022
One of our favourite aspects of digital marketing is the creative development and evolution of visual assets we make in order to help our clients find success with their ads – especially in Facebook and Instagram ad campaigns. Our team selected 8 of their top...
8 reasons our agency only uses THIS social media software
2022 is the year of great social media software, and we have discovered the best one yet. Sprout Social is a fully-featured social media software that we can’t keep our hands off of! Here are five reasons why our agency only uses this social media software: 1....