our blog
Which metrics matter (and which ones don’t) to measure the performance of your ads?
Digital marketing is an essential component of most businesses today. Whether you’re a small business or a large corporation, having an online presence is crucial for attracting customers and increasing revenue. One of the best ways to make your ad...
Do hashtags matter on Instagram in 2023?
Ah, the wonderful world of Instagram hashtags. Is there anything more confusing, yet vital to your success on the platform? Probably not. That's why we're here to break down for you how to use hashtags on Instagram in 2023. How do Instagram hashtags...
Photos on Instagram: Are they making a comeback?
Do you miss the days of beautifully curated Instagram feeds? Are you tired of endless scrolling through Reels on Instagram? Well, it looks like your prayers may have been answered, as Instagram appears to be bringing photos back into the limelight. Read...
How does the Twitter algorithm work in 2023?
Wouldn’t it be nice to know exactly what a social media platform’s algorithm is looking for so your content can be seen more often? Well, lucky for us (and you), Twitter has published their 2023 algorithm! Even luckier, the team at Future Social did the...
How to get more Instagram followers in 2023
If you're a business owner looking to increase your social media presence and grow your Instagram follower count in 2023, you've come to the right place. We know that building a following can be tough but with a little creativity and some good ol'...
Social media creators: New tools just dropped on Instagram
Attention all social media creators: Meta has just released a bundle of new tools that will make it easier than ever to earn money from your content and build a loyal fan base. From digital collectibles to audience support and professional mode for...
3 ways social media helps your website rank higher on Google
Looking for ways to improve your website's search engine ranking? Social media might be the answer you're looking for. Contrary to popular belief, social media can contribute to SEO ranking, although not directly. The links that you share across social...
Want to get Instagram Verified? Just pay for it
Do you have dreams of seeing a blue checkmark next to your Instagram handle? You might just be in luck – there’s a new way to get Instagram verified. You know Twitter Blue, the premium subscription service Elon Musk introduced on Twitter? Well, it looks...
The 4 most important ways email marketing helps your business grow
In this digital age, businesses of all sizes are searching for effective and affordable ways to connect with their customers. Email marketing has emerged as a proven strategy that can help businesses build stronger relationships with their customers, foster loyalty,...
Here is why video marketing is key to social media growth
It's time to step out of the shadows and into the spotlight with video marketing! Get ready to captivate your audience, tickle their funny bones and take your social media presence to the next level. Unless you’ve been hiding under a rock, you probably already...
Do you REALLY need to blog for your business? (And if so, how often?)
Today, we're talking about the unsung heroes of the digital marketing world: blog posts. Yes, those written pieces that you may have previously thought were only for amateur foodies and cat-loving millennials. But don't be fooled, they're actually...
The 7 reasons we only use Klaviyo for our clients’ email marketing
As digital marketing experts, we've worked with several email marketing tools and platforms. However, one platform that has consistently delivered great results for our clients is Klaviyo. In this blog, we'll share the 7 reasons why we only use Klaviyo for our...