Seven ways to build a social media presence from zero


Starting a new social media account can feel overwhelming. How do you compete in a landscape where so many other users are already established? How do you get attention or followers of your own? Here are some tips to help you get started.

7 tips to help you build your social media

One: Look for inspiration

Before jumping into the social media space, take a look at what’s working for others! Pay special attention to those working in the same niche as you. What gets the best response from their followers? What do you like that they do? What do you want to avoid? All this research will help you clarify your own social media strategy.

Two: Identify trends

Social media has its own trends – and rides on larger cultural trends as well. Stay on top of what all these trends are and engage with some of them! That said, you don’t need to hit every single trend. Some of them may not fit with your business or brand. So be selective, picking and choosing the trends that are right for you!  

Three: Create a posting schedule

When you get busy, it’s easy to lose track of posting. Before you know it, you haven’t posted in weeks and the following you’ve been building has scattered. Avoid this by scheduling your posts in advance. That way, you’ll never have to worry about missing a post!

Four: Vary your content

Social media offers a wide variety of content options, including:

  • Pictures
  • Messages
  • Videos
  • And more!

Varying your content is one of the best ways to grow your audience. Remember to include videos as they have some of the best return on investment (or ROI).

Five: Advertise

Some people worry about advertising on social media. Does it really work? Is it worth the money?
Yes! The results you get can depend on your niche and audience, but advertising is absolutely worth a try. Start small and then, if you are getting positive results, expand from there.

Six: Don’t just make your account an ad

Nobody wants to feel like your social media account is just a long-running ad: people don’t want to engage with a brand that’s always selling, rather than connecting with its followers.
Make sure that, in addition to posts about your business, you also speak about related topics that interest you. That way, your account will feel personal and authentic.

Seven: Hire a social media agency

Social media can be time-consuming and, if you aren’t getting the results you want, frustrating. Social media agencies can take the work of social media off your plate, implement a solid strategy, track results and improve the overall performance of your social media accounts.

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