How often should your business post to Instagram Stories?

If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look:

Why should your business optimize Instagram Stories?

Instagram Stories have over 500 million daily users, therefore Instagram Stories have the potential to reach new potential customers and build a stronger connection with your current audience. 

Instagram Stories allow you to:

  • Share everyday moments with ease
  • Start conversations and get interactive with followers
  • Inform your following of promotions/giveaways/events/launches
  • Share user-generated content

The aspect that we love the most about Instagram Stories is the opportunity for engagement – by adding question stickers or polls to your posts, you not only start conversations, but you can gain more insight and feedback from your audience, learning what they like and don’t like. 

instagram-stickers-legendary social media

 

Instagram has continued to develop its engagement-boosting features over the past few years, allowing you to be more authentic and humanize your brand. So if you’re not regularly publishing Instagram Stories for your business, then you’re missing out on an opportunity to connect with your audience. 

Posting consistently is key

There are no hard and fast rules to how frequently you should post on Instagram Stories, but we recommend keeping it consistent. Consistency is the key to social media in general and it’s no different for Instagram Stories. It will also depend on your business’s goals and the amount of time you are able to dedicate to your social media marketing. But if you can only post 3 times a week, then at least make sure you consistently do that. 

If you have a special event or promotion happening then we would advise you to bump up the frequency of how often you post to Stories! 

Ideally, you’re posting throughout the day, focusing on documentation rather than creation. Break it down and post 1-3 times morning, afternoon and evening to remind your followers of your event and showcase different aspects of the event! 

For example, you might want to try the following for a special event or:

  • BTS of your business operations
  • Showcase new products
  • How to use the product
  • Share customer reviewing the product
  • Customers unboxing/using products
  • BTS of packing orders

IG stories we created for our client The Facial Room during Black Friday week:

instagram-stories-legendary social media

So how many times should you post?

It’s up to you to find the sweet spot for your business’ needs, but we recommend posting to Stories up to 10 times a day. Any more and you risk being annoying and potentially getting muted by your followers. 

Some tips for posting to IG stories:

  • Don’t post all 10 Stories at once, schedule throughout the day
  • Don’t worry about the production of stories, your photos and video don’t have to be perfect (it’s a backstage pass into your business)
  • Engage your audience (ask them questions, answer their questions, and have meaningful conversations)

Are you and your business in need of help developing and creating a social media content strategy? Let us help with that! 

How our social media photographer set up an at-home studio

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

social-media-photographer-legendary social media vancouversocial-media-photographer-legendary social media vancouver

Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

social-media-photographer-legendary social media vancouver

Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

Should you set up a Chatbot for your social media?

If you haven’t set up a chatbot for your business’ Facebook age yet, then it’s time to consider getting with the times! Messenger bots can be very valuable to any business as they can be programmed to automate customer support functions and answer basic questions, as well as capturing and converting new customers. 

What is a chatbot?

Chatbots are automated messaging software that uses AI to converse with people. You’ve probably noticed it on Facebook Messenger or certain apps and websites. 

Chatbots allow business pages to automate many low-level customer service functions or questions by using a series of menus or keywords to guide customers to the next steps. They’re favourable for many customers as they’re easy to use and a major time saver! Nobody wants to deal with calls to a customer service agent! 

They can be used to:

  • Answer basic customer questions
  • Deliver promo codes to potential customers
  • Automatically deliver important information or links

Example of our client The Facial Room’s chatbot at work:

chatbot-legendary social media vancouve

What benefits do they provide for both the brand and the customer?

Save time and money on customer care

Often, business owners don’t have time to answer customer questions promptly on Facebook Messenger. So by adding this step of automation into your workflow, you could satisfy customer questions, provide automated responses and even perform tasks without burdening a member of staff. 

Facebook now uses an NLP (Natural Language Processing) engine that understands and extracts meaningful information from messages you receive and send. This is how Facebook’s Messenger bots can identify intent and automate some of your replies and route the conversation to a human live chat. NPL also allows Chatbots to sound more human-like and gives the customer a better overall experience. 

Fun fact: Dates and times are automatically localized based on the locale sent from the user’s profile. 

Identify leads

As your Chatbot greets potential customers, it can filter through their needs and ask basic questions like “What is your budget?” or “How quickly are you looking to move house?” and re-direct high-quality leads to a person on your sales team or a product page on your website. 

24/7 availability

Facebook Messenger Chatbots are available 24/7/365 even when you and your staff aren’t! 

How to set up a Facebook Messenger Chatbot?

If you know how to code, then you can build your own Facebook Messenger Chatbot. Facebook offers up a lot of information and tutorials on how to set one up, so if you take this route, be sure to use these resources. 

If you don’t know how to code, don’t panic! There are several third-party tools available so you can create and customize your own Facebook Messenger Chatbot. Check out some of these third-party services available:

Tips for using a Facebook Messenger Chatbot

Chatbots have the ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Make sure you’re doing the following to ensure top-notch customer service:

  1. Get to the point quickly! According to VentureBeat, the point of sale should be within five clicks of the designed user experience. Beyond five clicks, you risk losing the lead. 
  2. A Chatbot’s success depends on its ability to recognize when human interaction is needed. Make sure that the customer has the option, at any point to communicate with a person.
  3. Invite personalization! A Chatbot that has the ability to recognize a user’s preferences and needs quickly will result in higher click-through rates and engagement. 
  4. Integrate Chatbots into your social media marketing strategy. Measure its performance and update automated responses when necessary.    

Final thoughts

Chatbots are a welcome time-saver for customers and a cost-efficient way for businesses to limit their need for customer support staff. We definitely recommend expanding your Facebook marketing by implementing a Chatbot into your Messenger account in order to generate more leads/sales! 

If you need more information or help with setting up a social media or marketing strategy, get in touch!

Five content marketing mistakes to avoid (and why they’re hurting your brand)

We’ve previously covered why visual content is important for your business’s social media channels but today we’re talking about the pitfalls we regularly see in content marketing and how to avoid them. 

Here are five common content marketing mistakes to avoid: 

1. Failure to create a content calendar 

Okay, we know this seems obvious, but failure to plan is failure to launch. Having a content calendar should be part of your business/brand and marketing strategy because it’s the framework for the ongoing story you’re trying to tell your audience. 

Reasons why you should have a monthly content calendar in place:

  • Allows for advance planning
  • Identify important dates (holidays, events and launches)
  • Essential to maintaining consistency in your content
  • Easier to review/ get approval if that’s part of your workflow
  • Visual overview of the month ahead
  • Provides a record of past, present and future content
  • Time saver
  • Coordinate assets needed in advance

Not having a calendar in place could result in you and your team scrambling to create content more times than you’d care for. 

Here at Legendary, we use Google Drive and Asana to create our content calendars, which allows us to collaborate and review our work with team members and clients in real-time. 

2. Using the same content on each channel

We know cross-posting across all your social media channels is tempting – it’s so convenient after all! But each social media channel operates differently, not to mention each one has a different demographic and audience. 

Once you’re familiar with how each platform works, optimize your content for each channel. A caption that works on Facebook isn’t going to work on your Twitter account. Character count, formatting, hashtag use and URL use all vary depending on the platform.

Some posts will be suitable for multiple channels but may require small tweaks such as shortening or lengthening captions, taking away hashtags or using a video vs an image. 

 

3. Lack of consistency

Inconsistent messaging and infrequent posting could lead to your audience feeling confused and frustrated with your business.

A lack of consistency in your content could be avoided if you have a solid content calendar in place – we can’t stress the importance of having this tool enough!  

Take the time to review all your social media posts to ensure your content is consistent in voice, hashtags, keywords, images and call to actions. 

 

4. Creating quantity over quality content

Creating enough content to post every day is really hard. It’s time-consuming, takes a lot of resources and can cost money. Scale back and instead post quality content 4 times a week. 

Focus on what will keep your audience engaged and coming back for more. Ensure your contributions are valuable, informative and fun without doing a hard sell. Content marketing is NOT advertising. 

 

5. Neglecting data for future strategies

One of the biggest mistakes your business can make is not taking the time to analyze your metrics!

If you take the time to review the performance of your previous social media efforts, you can learn which posts your audience engaged with and which ones they didn’t. 

Use your data to strategize in creating your next content marketing campaign! 

 

Summary 

To have a successful content marketing campaign, avoid making all these mistakes. Be deliberate and strategic from planning to producing your content. Unsure about how to create a plan or strategy? Check out our blog on how to create a social media marketing plan

How to make your Tweets more engaging

Twitter is still undeniably a great social media and marketing tool (best used for customer service, in our professional opinions). With limited characters, you have to make your tweets short and punchy, ensuring you grab the attention of your intended audience.  

While we’ve previously covered the topic of how to generate leads with Twitter, today we want to show you how to improve your Tweet format. 

Bad copy, good copy

There are some very simple ways for you to up your Twitter game, and improving your Twitter copy is the easiest way.

Twitter’s Global Creative Lead, Joe Wadlington, recently released a series of videos called ‘Good copy, bad copy’ – check it out below. 

In each episode, Joe shares tips for writing effective Tweet copy by demonstrating his “bad” copy and then fixing it. In the videos, Joe explains the reasons behind each correction.

Watch him walk you through it here:

Key takeaways from the video 

  • Avoid all caps, as this gives the impression that you’re angry or shouting
  • Use % instead of $ off when mentioning discounts as research shows users are more likely to click through on a percentage off
  • Reduce the number of hashtags you use, no more than 1 or 2 is adequate
  • Use a website card instead of a URL to add a visual component, making your Tweet more appealing and “clickable”, as well as increasing traffic to your website

Twitter Business has now shared at least three of these short video clips, so consider checking those out for more advice on creating effective copy. 

How to create a website card on Twitter

Not sure what a website card even is on Twitter? A Twitter Website Card is essentially an ad that features an image that leads to an external website, product, brand or even article.

This feature is on a cost per click, so you only pay when users click through to your website/external link. 

If you decide to use this feature, then we encourage you to pay attention to your metrics from Paid Campaigns – use this information to create a strategy going forward. 

Here is a quick tutorial on how to set up a website card on Twitter, it’ll only take 1 minute of your time.

Other things to consider in your Tweet copy

  • Add a call to action to your Tweet
  • Avoid extra unnecessary words in your copy
  • Add spaces in your copy to add height to your Tweet
  • Add capitals in your hashtags, #MondayMotivation instead of #mondaymotivation to make it more “readable”

Twitter apparently still boasts a cool 330 million active users each month. Want to know if and how you should use this social media platform? Ask us – here at Legendary, content creation is part of our service! 

Want to repost a photo from Instagram? Read this first

Instagram is abundant with amazing imagery, but it’s not all fair game for your own use!

Let’s tackle this tricky topic that is copyright! Specifically, image copyright and how it pertains to Instagram. We’ll discuss image copyright and how to avoid running into any potential legal issues.

What is image copyright?

In short, image copyright is the legal term for image ownership. The creator of an image is automatically assigned the copyright. The creator can then decide how the image is used and distributed. In Canada, photographs are considered “artistic works” under the current federal law that governs copyright. 

If you want to get into the real nitty-gritty, you can check out the government of Canada’s website which lays out the basics of copyright. And for Instagram, you can read their rules and regulations around image copyright here

To sum up, the misuse of an image can lead to a lawsuit, a cease and desist order, fines, or other legal issues. 

So before you just use an image you found on the internet, first consider what you’re using it for. 

There are some exceptions which might come under the ‘Fair Use’ act. 

What is ‘Fair Use’?

Fair use is the exception to the rule in copyright law. It allows people to use copyright-protected images or works for free/without permission under certain conditions. 

Exceptions often include the work being used for news reporting, commentary, educational purposes, research and even parody. 

In determining fair use, the following factors are to be taking into consideration:

  • The purpose of use of works (such as commercial, educational or non-profit)
  • The nature of the copyrighted work (the more creative and original the work is, the harder it is to claim under fair use) 
  • The amount of copyrighted work use (is it just a portion of the original work you’re showing/using?)
  • The effect of the use upon the potential market (are you depriving a copyright owner of income or a new potential market?)

However, when it comes to social media and “reposting” a photo, it’s highly unlikely that you’ll meet the criteria for fair use and you could land yourself in trouble if you use an image without consent.  

Now that you know what image copyright is, it’s important to connect this idea with Instagram – every image you see in your feed has an image owner!

Reposting an image without permission could be considered copyright infringement. 

How can I legally use someone else’s image on Instagram?

You have to ask for permission from the original image owner! It’s that simple. 

If you ask to use an image, and the owner grants you the right to use it, keep a record of this communication. 

It’s a common misconception that you can get around asking, by simply crediting the original owner or “regramming” their original post. This only informs them of the use of their image. 

You have to consider that the original owner of the image might not want to be associated with you or your brand. They might not share your views or ideologies, for example. 

Sharing photos on social media

Instagram doesn’t have a native repost function, however, there are apps like ‘Repost for Instagram’ that you can download – these allow you to repost other users’ Instagram posts to your own account. This makes it easy to reshare images, but it doesn’t make it legal!

Depending on user settings and permissions, you can share posts to Instagram Stories that automatically link back and credit the creator. 

You can ask permission by leaving a comment on their post, sending them a DM or even an email if that information is available on their account. 

We understand that for brands, UGC (user-generated content) adds a lot of value to your marketing by giving it authenticity from a real person. Later has written an awesome blog on this and how to navigate it properly.

Key takeaways:

  • If you’re the creator of an image, then the copyright belongs to you
  • ‘Fair use’ only comes into play if it benefits society or is educational
  • If you want to re-share or use an image from Instagram- ask for permission!
  • There is no easy way around asking for consent

Please note that this is just a guideline and is in no way, formal legal advice.

Check out this previous post we did for some killer Instagram feed inspo!

 

How to WFH and still be super productive during COVID-19

As we all learn to navigate this new reality that is COVID-19, working from home has become the new norm. For those of us who are lucky enough and have the ability to WFH, it can be tricky staying focused and on track. Bed and Netflix are oh so tempting after all! Especially during a pandemic when everything is so uncertain! 

The team at Legendary Social Media works remotely every Friday, so we’re pretty familiar with this WFH thing. Here’s our list of tips and helpful tools you could use to keep your workflow efficient and productive. 

 

Create a designated workspace within your home

Make sure it’s clean and organized. Keeping this space tidy will help keep your mind refreshed and productive.  

Tidy up at the end of the day. Add a quick 10-minute tidy session to the end of your workday. This will help you be set up to hit the ground running tomorrow morning. 

Do not work from bed! We know it’s tempting, but you’ll eventually just be horizontal and snoozing with a laptop balanced on your chest. We know… from experience! 

 

Set up time management tools

Most importantly, establish a work schedule. In order to stay on track with work, you need to budget your time accordingly. It helps to keep a structured work schedule and routine, work 8-4 or 9-5 for example. 

Start your day with a reason to get dressed. We suggest working out in the morning – that way you have to shower and get dressed before you start your workday. Obviously, during COVID-19, we’re not suggesting you go to the gym – but perhaps a jog in your neighbourhood or even a brisk walk around the block would do the trick. 

Set yourself a timer! Set it for 60 minutes and commit to not moving away from your work for that allotted time. Then take a short 10-minute break, make a drink or go for a walk, then set another timer for 60 minutes!

Keep yourself accountable for time management. A great tool for this is Harvest. This software is a paid service, but will allow for the incredible insight into how long tasks are actually taking you and your team members! It’s also a great tool for billing potential clients and invoice estimates. 

Eliminate distractions. Use apps like SelfControl or Focus. With this software, you can literally restrict yourself from distracting websites for a block of time. 

Create a list of tasks to get done by the end of the day/week. You can use tools like Trello or Asana. These nifty programs allow you to prioritize work and assign tasks to each team member. Checking off your to-do list has never felt so good!  

 

Make it easy to communicate with your team

Stay in touch with your team members! Slack is an instant messaging app, and a great alternative to emailing! It’s less formal, quick and very collaborative in its functionality. 

Sign up for video conferencing apps. For video conference calls, Hangouts Meet and Zoom are some great options whilst working remotely.

Commit to communicating, even when you’re self-isolating. Human connection is important for our mental health, so checking in with other team members once a day could help prevent feelings of anxiety, depression and loneliness. Your COVID-19 experience doesn’t need to be a lonely one.

 

Automate your work to reduce stress and pressure

Wherever possible, add automation into your workflow! A very simple suggestion is adding Grammarly plugin to your Google Chrome, this will detect any errors in your writing and will save you from making spelling mistakes in your communications.

Need a simple tool for resizing files for your laptop? If you’re working within the creative industry, and have a number of high-resolution images that need to be resized, try JPEG mini! This software allows you to reduce file sizes whilst preserving the image quality. Ideal for uploading to websites and you can do it in large batches! 

Find the right tools for your unique work. Depending on the field of work you’re in, there are going to be many, many different applications available to you. Explore your options and create better WFH habits so you can effectively get work done but also have time for yourself once you’re off the clock. 

 

Here’s a list of awesome software/apps we love for WFH during COVID-19

Project Management

Time Management 

Sharable Documents & Files

Communication

Want more views on your YouTube videos? Here’s how:

Want more views on your YouTube videos? Here’s how: 

So you’ve got your YouTube channel up and running and you are ready to start posting videos in your unique way, and become a viral star. 

2 billion people watch videos on YouTube every month. So, a huge potential reach! 

But how do you tap into that audience on such a competitive social media platform? Here are six pro tips: 

 

Follow these six simple steps to get more eyes on your YouTube videos: 

One. Establishing an audience and zeroing in on them: 

Who is your audience? What do they like? Remember that nifty social media style guide you wrote a while ago? It’s a good time to revisit that. It’s also a good idea to have a plan with clear goals and a solid content strategy that will speak directly into the eyes and ears of your audience. 

The content you create needs to be specifically targeted to what your audience loves to watch, so do your research to see what your fans are into, and what they don’t like.

A good example is this video by Jackie Alia, a famous YouTuber and makeup artist. Her video about how to tie and wear headwraps and turbans is talking specifically to hijab-wearing women and has zeroed in on a specific niche of women: 

 

 

Be like Jackie Alia. 

 

Two. Improve your videos’ YouTube SEO and get up in the search ranks 

YouTube is a really great platform for posting and sharing videos, but it is also an optimized search engine that doesn’t look at the content of your video. Instead, it ranks your videos based on how you optimize the tags, category, description, and keywords for each video you post.

Researching and creating a list of your industry’s keywords or using Google Keyword Finder can be super helpful. 

Compile a list of your nice’s most used keywords and insert those words in your metadata (video titles, description text, subtitles, tags). 

Creating more content in line with those keywords is another sure way to release content that jives with your people! 

Three. Be unique with your content 

Although we are ALL inspired by someone or something, directly replicating your favourite YouTuber isn’t going to get you your own unique fanbase. 

Did your favourite YouTuber make a video about how they clean their house? Then maybe your video is about how to clean your house with all-natural products, or how to buff the taps in your washrooms to get them extra shiny. 

The content you are creating, although done before, should be specific and unique to you and your brand. Use your voice to create something different! 

Four. Customize your thumbnails 

We are visual creatures. Youtube video thumbnails are designed to make viewers stop and want to watch your vids. When users are scrolling through YouTube your thumbnail should be interesting and entice your viewers to click play! 

Try using a clear and close up portrait of your face or adding text to your thumbnail, adding a filter to your videos to keep your look specific and on brand or making it uniquely visually appealing. Remember, you want to be the one who stands out in your niche! 

 

Five. Keep your videos streaming by creating playlists 

The goal here is to keep people watching your content. To keep people on your channel in YouTube, create a playlist of your videos that will continue to play after the last has ended and reduce the risk of them darting off to another page. 

 

Six. Be social and build relationships! 

Increase the likelihood of someone re-visiting your channel by engaging with your fans! Chances are you will begin building relationships with your fans, which will make them want to watch more videos overall. Build authentic, genuine and sustainable relations with viewers by: 

  • replying to comments 
  • including other people’s content in your videos
  • running contests 
  • making reaction videos to comments or other videos 

 

Building your following takes time but getting started is always the first step to a more successful, more watched, and more liked YouTube channel. 

 

Killer design inspo for your Instagram feed

We all know content is king and when it comes to Instagram: the more curated your content, the more you will have people stopping and coming back for more. Killer visuals + catchy captions = an IG account that reigns king. 

Because Instagram is made up of scrolling feeds of images, people absorb your images before reading your content. This makes it the perfect opportunity for curating a feed that showcases who you are! 

Having a visually appealing feed to showcase your work in a way that is visually striking, but catchy captions are also important. Knowing how to write great captions will bring your feed full circle and set you up for an Instagram account that is both beautiful and interesting – the best of both worlds. 

Check out some accounts that are killing the Instagram game 

@juniperoats

Killer design inspo for your Instagram feed

We love the feed @juniperoats has created. She is a graphic artist and designer with a minimalist edge. Separately, her images are unique photo collages, small pieces of art. They are tied together with a soft pink backdrop and monotone black and white pops within her images. Together, the feed looks like a scrolling mural. 

Her feed also acts as a storefront to sell her cute home pieces via Instagram. Super creative and well put together, her feed makes us want to revisit her to see what designs she’ll come out with next.

@beyond.clothing

Killer design inspo for your Instagram feed

On the other hand, not all brands are trying to sell their pieces, but are instead creating a lifestyle around them to inspire their customers. Beyond Clothing has scattered their feed with travel photography from remote, cold locations, selling their layering technology gear. The feed at a glance reads as a travel blog, but we love the raw, adventurous feeling it gives that isn’t just photos of their clothing. The remote locations and photos of people adventuring in the wilderness are tempting us to buy a jacket and a book a flight. 

@tiffanyandco

Killer design inspo for your Instagram feed

Everyone knows Tiffany’s and naturally we would expect them to be killing their Instagram feed. With poppy, colourful visuals, their feed transitions by the season, where each photo is perfectly curated to match what’s new in the season. 

The platform is also being used to showcase and sell products and as an online catalogue of their merchandise. The jewels are sharp and basking in light, making them extra sparkly. The whole feed is tied together with pops of that classic, unmistakable Tiffany blue. 

@RiskiNovianti

Ok, hats off to influencer @RiskiNovianti and her feed that is KILLING us with her colour-blocked series. She has a brilliant way of inspiring us to add more colour to our lives and making her colourful story series flow beautifully into itself. One month it’s bright pink, one month its pastel pink, another monochromatic black and white. Her locations are purposefully and carefully chosen to match the colour of the minute, using bold and bright filters that bring her photos and her feed to LIFE and inspiring us to pay attention to the details just a little bit more. 

Your industry doesn’t have to be artistic for you to have a beautiful feed. There are a ton of businesses we love that inspire us every day. Whatever your style, Instagram is also a platform to showcase, sell and show off your brand, your work or your product. More than ever, your Instagram feed is becoming a second website that can be visually curated to show off your unique style and make a bold statement. 

Choosing a style and running with it is key and knowing who you are as a brand is crucial to this! Need a hand? Check out our steps to writing a social media style guide to get you started! 

Does Google delete reviews?

Does Google delete reviews?

Recently we’ve been asked this question by one of our clients, who was told that Google deleted reviews that came from anyone who got to your review page via a direct link you provided them. This is not true!

However, they do have a tendency to delete some reviews and its algorithm will flag them as spam (even if they’re not). Here’s what Google deletes, why, and what to do if you’ve spotted your Google reviews gone MIA. 

Here are eight reasons why Google would flag and delete your reviews: 

one. If the reviewer is a manager of your Google My Business

This one might seem obvious but if a review is left by a page manager, google doesn’t think it’s been left by a legitimate customer, flags it as a conflict, and deletes it. 

two. If more than one review share the same IP address 

Google algorithms will pick up on a repeated IP address. When different reviews are coming from one address Google marks it as fishy and inauthentic.

three. If the review was written from your physical location 

Google has your business IP address linked to your account so any reviews coming from the IP address linked to your business page are not going to fly. 

four. Too many reviews at once 

If you’re thinking of sending a mass email to your entire client list to remind them to leave a review, hold off. Google triggers go off when too many reviews are left in a short period of time. So be sure to space out those requests. 

five. Is the review from a land far, far away? 

If your business is located in Vancouver, it doesn’t make much sense that reviews are coming in from Brazil. 

Six. Did someone leave a phone number?

Why? Phone numbers in reviews are unnecessary and trigger spam alerts in the google algorithm.

Seven. If there is a link in the review 

Ask your clients to re-send reviews if there are links or URLs in the review or google might detect spam. 

Eight. Do all of your reviews look and sound the same?

It’s nice to ask your clients to politely leave a review but if you are scripting them into a review or making too many suggestions, spam alerts go off.  If your reviews look and sound the same they may get binned. 

 

What can you do if Google’s deleted your reviews? 

Unfortunately, you can’t do much except go out and get more legitimate reviews. There is no system in place that will bring back deleted reviews so as soon as Google deems a review as spam, it is gone, never to be seen again. 

Don’t sweat it! Obtaining new clients and providing them with a 5-star worthy experience is a more achievable (and boos-like) goal and the reason you started biz in the first place! So we think getting more legitimate reviews should be your new objective. 

Also after that 5-star experience, don’t go without asking a new client to leave you a Google review! It’s the face and reputation of your business online and if they are happy with your service, it’s a great way for them to recommend you to other people. 

The more solid reviews people read from strangers the more they are inclined to trust you. Not to mention that all this reviewing is adding keywords to your business, which is increasing your ranking in Google searches and algorithms. Win-win. 

Want to get to the 1st page of Google search results? Here’s how.