Social Media Photography Tips for Medical Aesthetics Clinics

Shooting in a medical aesthetics clinic isn’t like most lifestyle shoots. When we shoot social media photos for medical aesthetics clinics, space is usually confined, lighting can be tricky, and setting up the shoot locations can be time-consuming due to equipment and working with models. 

Our in-house photographer Kat recently shot for two aesthetic clinic clients – Halcyon Cosmetic in Port Moody, and Fraser Medical Aesthetics in Maple Ridge. Here are Kat’s top social media photography tips: 

Be consistent.  

Consistency is KEY to shooting medical aesthetic clinics, and here are some things that can play into consistency to think about: 

  • Lighting
  • Background
  • Focal Length
  • Distance from Camera
  • Model Pose
  • Equipment


When it comes to lighting, you want the focus to be on the patient’s skin to showcase the effectiveness of the treatment they received. Therefore, lighting should be bright enough to show the natural skin and texture, but not so bright that it makes the skin look unnatural or filtered. 

More tips for lighting: 

  • Eliminate shadows as you can as they can be distracting or distorting. Especially when you’re taking before and after shots, shadows can cause features like scars to appear darker than they really are.
  • Avoid soft, flattering light that doesn’t pick up on skin texture. 


If possible, use the same shooting location and background every time you take before & after shots. If you aren’t able to secure a consistent background, consider investing in a backdrop to achieve similar results.


Depending on what the focus is on (eyes, lips, face), your angles may change. However, for each focus, we recommend shooting all of the before and after photos at a similar angle every time.

  • Keep the focal length and distances from the camera the same in every photo. 
  • If your models are standing for the photos, you can use floor tape to mark the floor to indicate where they should stand. You can do the same for setting up your tripod as well

Check out the photos on our client Halcyon Comsetic’s feed:  

Halcyon Cosmetic Instagram Feed - Legendary Social Media Vancouver


You can shoot at the perfect angles, with the perfect lighting and background, but if you have a low-resolution camera, you won’t be able to demonstrate the benefits of the medical aesthetic treatments with enough detail to make an impact. Therefore, consider investing in a high-resolution and dependable DSLR camera. Choose a lens that will be able to take photos showing skin conditions. 

Looking for more social media photography tips? Check out these posts: 

The Best Instagram Story Highlights Strategy

When it comes to Instagram Highlights, most people don’t often consider a strategy beyond how the Highlight covers will look. But given how many users are interacting with Story Highlights, we highly recommend implementing a strategy here. 

Let’s take a deeper look: 

Why have a strategy for Instagram Story Highlights?

Instagram Story Highlights are a great way to keep valuable content on your page for longer than 24 hours, but some other benefits also include: 

  • The ability to showcase your products or services in an organized and structured way.
  • Humanizing your brand and letting users know what you offer. 
  • Telling a story with your Highlights.

Here’s how you can set up a strategy for your Instagram Story Highlights: 

1. Set a goal

What’s the goal of creating Story Highlights? Goals can include (but are not limited to):

  • Telling your brand story.
  • Showcasing business excellence and providing social proof. 
  • Informing your audience about your products and services. 

Once you have a goal for your story highlights, it makes it easier to know what sort of content you want to post on stories to support your goals. 

For example, let’s say you own a medical spa. Your goal for Story Highlights may be to showcase the different treatments and products your spa offers. 

2. Create Story Highlight Categories

Once you have your goals in mind, you can start brainstorming categories of content you want to highlight on your Instagram page. Creating different categories of highlights makes it easy for the user to navigate your page and learn more about your brand. With categorized Stories, the user can also choose to view what’s most relevant to them. 

Going back to the example, if your goal is to showcase the different services and products your spa offers, some “categories” can include:

  • About The Team 
  • New Treatments
  • Before & After Photos of Clients
  • Client Testimonials 

waves coffee social media - legendary social media vancouverfraser medical aesthetics social media - legendary social media vancouverlegendary social media vancouver instagram

3. Start Creating Content 

Now that you have your categories, it’s time to create content for your Stories so that you can add them under the different categories of your Highlights. 

Here’s an example of how one of our clients, Halcyon Cosmetic Clinic, uses Story Highlights to let users know what type of services and ongoing promotions they offer:

Halcyon Cosmetics Instagram Story - Legendary Social Media VancouverHalcyon Cosmetics Instagram Story - Legendary Social Media VancouverHalcyon Cosmetics Instagram Story - Legendary Social Media Vancouver

4. Tips & Best Practices 

Once your content is posted as a Story, start adding to the relevant Highlight! Here are some important things to know, and best practices for Story Highlights:

  • Story Highlights max out at 100 Stories each. If you add more than 100, the first story from the Highlight will disappear. 
  • Most users won’t look at 100 Stories, so keep your Highlights short. Start your Highlight with an intro video, and cap each Highlight at 5-6 Stories max.
  • The order the Story Highlights appear on the profile will change based on which Story was added most recently.
  • Story Highlights go in chronological order, so for any Story Highlight where you want an intro video, no previously published stories should be saved to that Highlight – only save new content there, so it appears after the video…
  • Review your Story Highlights periodically to remove anything that feels old or outdated and to prevent Highlights from becoming too long.

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We famous! Check out our team in this CTV Vancouver news series

Most of the time, the women at Legendary Social Media stay behind the lens. But CTV News Vancouver wanted to pick our brains about the state of social media today. Here’s how that went. 

From social media to primetime 

Recently, CTV News Vancouver contacted us to do a series of 3 stories about social media. We thought we were just going to be a small part of the coverage; but, when the videos came out, we were featured prominently in all 3.

They told us the interviews would take 30 minutes, but they filmed for 2.5 hours.

If you haven’t caught the videos yet, here they are… 

  1. We’re holding each other ‘hostage’ with bad smartphone manners: experts

Synopsis: With smartphones now the norm, this story focuses on how we establish proper etiquette for their use. It goes over everything from texting and walking to looking through others’ phones. Our top social media etiquette tip? Be respectful of your surroundings, including the other people around you! 

  1. Smartphone addiction? Signs you need a social media detox

Synopsis: We’ve all heard about people going on social media cleanses, but what are they? And how do you know if you need one? In this story, we talk about when it’s time to unplug. Don’t worry about judgement though, cause there’s none here! We talk about our own need for social media cleanses – and how hard they are for us to maintain. 

  1. ‘What goes on the web, stays on the web’: A warning from one parent to others

Synopsis: “Sharents” – AKA parents who share everything about their kids on social media – are the focus of this story. Legendary Social Media’s fearless leader, Erin, may be a social media expert, but she posts “almost nothing” about her two kids. Why? Because she knows that whatever is put out there could stay there for the rest of her kids’ lives, and she doesn’t want to post anything that would embarrass them or make it hard for them to get, say, a job once they’re older. Basically, if you wouldn’t want the photo you’re about to post out there from when you were young, don’t post it. Or just don’t post at all about your kids until they’re old enough to make their own decisions. 


Thank you to CTV journalist St. John Alexander for interviewing us for these stories. We’re always happy to share our experience to help others navigate social media! 

14 insanely easy Instagram marketing tips you should do now!

This blog post is part of our Lessons from SMSS15 series. Legendary Social Media is taking part in Social Media Examiner’s Social Media Success Summit, which is the world’s largest online social media marketing conference. This blog series covers the points and ideas we’ve taken from the course that we’ve deemed to be eye-opening and highly useful for other marketers and for small- and medium-sized businesses. To discuss any of the ideas in these blogs or other ideas about social marketing, please don’t hesitate to contact us here.

For those of us who have been using Instagram for a long time, the app is clearly well-loved and well-used (we find it sometimes replaces Facebook!). But for marketers, Instagram remains one of the least understood marketing tools available.

Some businesses have truly nailed Instagram marketing while others are just starting to figure it out. During her presentation at SMSS15, Insta expert Sue B. Zimmerman gave a multitude of amazing tips to help marketers and businesses understand how Instagram marketing works and master it for their own business.

Here’s a little caveat from us at Legendary Social Media, though: Instagram is not the ideal marketing tool for every business. Being that it’s a photo-sharing tool, businesses that don’t have a ton of visually appealing content to post may not see a ton of response on Instagram. That said, some businesses you wouldn’t expect to do well have blown away experts and used creativity to make Instagram a great platform for communicating with their customers and clients.

If you’re thinking of using Instagram for marketing your business, here are 14 super easy tips to follow to get the best engagement, the most leads and get major brand recognition.

  1. Take your photos using interesting/unusual angles. They’ll draw more attention.
  2. Use the description space provided to put out “microblogs.”
  3. Use emojis in your description!
  4. Answer every comment and question under each photo.
  5. Get super specific with your accounts. If you’re a bar-restaurant, try having one account for drinks and another for food.
  6. Post daily, but run some tests to see if posting four times daily, or just three times a week works better with your audience.
  7. Use the geo-tag!
  8. Use hashtags. Up to 30 are allowed. Save them in a Note on your phone so you can copy and paste them in.
  9. Put hashtags in the description, not in a comment.
  10. Check what your competitors, or similar Instagrammers are using for their hashtags. Which are working and which fall flat?
  11. Collaborate with others and tag them in your photos.
  12. In posts with calls to action (sign up, etc.), have someone using a phone or tablet in the photo. It can help the user connect better with the intent of the photo
  13. Use Instagram’s video capabilites as a teaser to promote your YouTube video or channel. Include a link!
  14. Be mobile friendly. Always.

A better way to advertise on Facebook? About video ads

This blog post is part of our Lessons from SMSS15 series. Legendary Social Media is taking part in Social Media Examiner’s Social Media Success Summit, which is the world’s largest online social media marketing conference. This blog series covers the points and ideas we’ve taken from the course that we’ve deemed to be eye-opening and highly useful for other marketers and for small- and medium-sized businesses. To discuss any of the ideas in these blogs or other ideas about social marketing, please don’t hesitate to contact us.

It’s interesting that last night in the Social Media Success Summit 2015, one of the really great talks was about video ads. The reason was that earlier yesterday, I had filed three vlogs that I meant to post on my blog in the near future, and to my Facebook page.

Instead, the talk by Amy Porterfield explained why video ads are so effective at grabbing people’s attention, and how to make them work for you on a shoestring budget.

The main point is that virtually anyone can create video ads for almost no money. In fact, all you need is a personality and an iPhone. Porterfield’s example was of an Instagram queen who filmed her hugely effective video ad with an iPhone in phone hand and a coffee in the other, while walking down the street. Just like that.

Porterfield explained that there are five crucial elements that must be in your video ad to make it effective (her presentation focused on video ads, but I’d say that these ring true no matter which platform you’re advertising on with video):

  1. Start the ad with an obvious “yes” question – a question your audience will definitely say “yes” to.
  2. Then, tell people who you are, and why they should care who you are.
  3. Now, make a promise about what you’re going to give them.
  4. Include a “so that” statement. This statement should solve a pain point or a problem for your audience.
  5. Finish off with a call to action. This could be to subscribe, download, click a link, call or buy.

Then, it’s on to the nitty gritty of how to publish the ad properly. Porterfield recommends using Facebook’s Power Editor for Facebook video ads. Set your objective as either Video Views or Conversions, and have the ad appear in users’ mobile news feed.

She also recommends clicking on the “Create audience from people who view the video” button to save people who watch 10 or more seconds of your video into a custom audience. You can market to this “warm” audience again in the near future!

Want to know more about creating video ads, or any type of social ads for your business? Get in touch today!