How to get more Adds To Cart and Purchases on your website

If you have an eCommerce website, then your ultimate goal is to convert your website visitors into paying customers, right? Unfortunately, just because you built a website, doesn’t mean paying customers will come. You need a little thing called conversion optimization!

How do you optimize your website so visitors take the actions you want them to? There are lots of ways you can encourage people to make a purchase on your website, but we have three conversion optimization tips that we believe will get the sales you want. 

1. Establish trust on your homepage

It’s important to establish trust with users immediately. Just like in real life, first impressions can be everlasting. Firstly, include some text on why people should buy from you, instead of going elsewhere. What do you offer that your competitor doesn’t?

A landing page that speaks to everyone, speaks to no one in particular. So make sure you accurately describe the products and services you offer, and who exactly would benefit from buying from your business. 

Things to include on your homepage that will encourage users to shop or use your services:

  • Advertise current promotions
  • Free shipping (if you offer this)
  • Link to reviews
  • Pop up for a first-time buyers discount code
  • Reviews, such as Google Reviews, Better Business Bureau or Trustpilot 
  • Trust badges
  • Previous client logos

See below, how our client The Facial Room has included many of these elements in order to establish trust with viewers. 

conversion-optimization-website

2. Send abandoned cart emails

Abandoned cart emails are a great way to remind customers they left items in their cart and to entice them to come back and finish their purchase. 

You can easily set up Abandoned Carts email with a platform like Shopify or Mailchimp, which offers many add-on functions. 

Abandoned cart emails should include the following information:

  • A fun and engaging subject line
  • Introduction text 
  • List of products left in the cart 
  • Offer or discount
  • Checkout button or Call To Action (CTA)
  • Product reviews
  • Other product suggestions
  • Free shipping (if this option is available)
  • Add a sense of urgency with a time limit

Check out the different ways in which these three companies below executed a great abandoned cart email. They’ve used colour, snappy copy, humorous images and CTAs to regain the customer’s attention. 

abandoned-cart-email-sample

Image source: Really Good Emails

3. Include customer reviews on your product pages

Reviews on your website offer up a sort of social proof to your potential customers. Customers will gain a better understanding of the products, how they work, and what past customers liked and disliked. This will influence their decision-making. 

Customer feedback will also give you insights into how your business can improve its products and services, which can also be invaluable in improving your business. 

Reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines.  

One way to encourage customer reviews is by offering a discount code to customers who complete a review on your website. 

Final thoughts 

Remember to keep tracking your results! Analyze the data, test new conversion optimization methods and eventually, you will know what does and doesn’t work. 

If you enjoyed this blog post, you might also be interested in learning about how to set up social media ads that lead to sales. 

Client Feature: The Mamatrainer App

Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store. 

Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.

mamatrainer-app- legendary social media vancouver

Check out some of the AWESOME reviews the app has been receiving since April: 

review- legendary social media vancouver review- legendary social media vancouver review- legendary social media vancouver

What we create for The Mamatrainer App

ONE: WEBSITE DEVELOPMENT  

Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.

The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads

TWO: SOCIAL MEDIA MANAGEMENT 

Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences. 

THREE: PHOTOGRAPHY 

Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage. 

FOUR: ONLINE ADVERTISING

We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!

We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store. 

 

Social Media Client Feature: Disco Cheetah Korean Grill

It’s not every day felines, food and Korean culture come together to create a trifecta of awesomeness. Today, we’re lending a big shout-out to our long-time client, Disco Cheetah – makers of the best kind of KFC (Korean fried chicken) on earth and a regular staple in Erin’s diet. Here are a few reasons to adore Disco Cheetah.

Our social media client, Disco Cheetah Korean Grill Vancouver

Disco Cheetah started as a food truck parked downtown in Robson Square, near the Vancouver Art Gallery. The food truck first appeared in 2014, when the owner, Kevin decided it was time to bring Seoul food to Vancouver. But we’re not talking about kimchi and bibimbap. Kevin wanted to bring the full creative force of Seoul’s present day food scene – and he nailed it! Having developed a huge following with his food truck, he recently opened his first brick and mortar store on Davie Street! From the moment it was announced, the press was all over it. It’s no wonder given how popular the Disco Cheetah food truck has been over the years. But don’t worry if you’re an old-school fan, the food truck is still around too

Disco Cheetah’s social media

We’re lucky to support Disco Cheetah’s growth with some carefully targeted social media campaigns. From the start of our relationship, we’ve focused on showcasing Kevin’s unique dishes. That has made Instagram an ideal social media platform for Disco Cheetah

A yummy Instagram Feed

We worked with Kevin to create a consistent, colourful look for the Disco Cheetah Instagram. We focused on a vibrant color scheme that highlights the mouth-watering food Kevin makes. If you check out the feed, you can see how the bright colours of each meal creates a fresh, welcoming vibe. While we keep the focus on the food most of the time, we also make sure to show Disco Cheetah’s clients and team from time to time! 

A funky website

In addition to handling Disco Cheetah’s Instagram and other social media accounts, we worked with our Graphic Design contractor, Katelyn Bishop, to build the company’s website. Again, we focused on bright, lively colours. This helps capture the lively, fun, and creative feel of Kevin and his company! Of course, we knew we had to show the food off right at the top. After that, we wanted to make the site easy to navigate and fun to engage with. 

There aren’t enough words to express how much we adore Kevin and the entire Disco Cheetah family! Thanks for letting all of us at Legendary be part of your journey, Kevin – and we can’t wait to see what comes next for Disco Cheetah!  

 

The problems with hidden costs in web design in Vancouver

Vancouver website designers find themselves in a very competitive space flagyl tablets. There are literally thousands of us, and like with any industry, Vancouver website designers range from custom-only, high-budget designers that do nothing for less than $15,000; others will pump out copycat sites with nothing personalized for just $200.

 

Website design hidden costs

With high-priced designers just as with the cheapest of the cheap, there can be hidden costs in your website. Here are some questions to ask your Vancouver web designer:

  • are photos included?
  • is the text/content included?
  • is on-page SEO included?
  • do you get an email address?
  • do you have to buy your own domain?
  • will you have to pay to renew your domain every year?
  • does the website include a customized contact form?
  • can I access my website’s back end to make changes on my own when it’s complete?

 

What about after the website is launched?

Here’s where the big hidden costs can come in.

Many Vancouver website designers will require you to pay them a hefty sum, often $100 or more, for even the smallest change after launch. That’s how they make their money.

Plus, here’s the biggie:

If your website is a WordPress site, you’ll need to activate frequent updates. We’re talking once a month.

How much does your web designer charge for these updates and other small maintenance tasks, such as updating plugins?

Ask these questions before paying any deposit or signing a contract

 

Vancouver website design by Legendary Social Media

Not to brag, but we don’t charge for little updates. We’ve even changed full pages of text for free for our clients.

WordPress updates are free.

Plugin updates are free.

Minor site changes and updates are free. We’ll never charge you $100 to change your phone number, email, etc.

Our minor (and some major) changes are completed within a few hours, or within the next day.

We don’t charge for troubleshooting or support. Your website and email should work right, all the time.

Why?

Because we believe in your success.

 

Check out some of our recent website designs

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BC Hazmat Inspections website – Surrey BC

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Draft On Site Services website – Burnaby BC

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JRG Building Engineering website – Vancouver

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PRG Financial website in English and French – Montreal

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Seamless Roofing website – Surrey BC

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Siroccos Hair Salon website – Calgary AB

Need a new website for your business?

Need a website redesign?

Sick of being charged out the a** for small changes that don’t get done for two weeks?

Email us today. We can help. Seriously.