Google best practices for Alt Text in SEO
Before we dive in to Google’s best practices for alt text in SEO, we need to answer the question: What is the purpose of alt text? The purpose of alt text is to allow screen readers to identify an image on the web page. On a completely separate not, alt text is also […]
The 5 most important social media metrics
Social media metrics are an important part of managing any social media account. These metrics help you understand a range of important information, from follower counts and audience behaviour, to engagement rate and total impressions. Here are the 5 most important social media metrics that you should know: 1. Engagement metrics Engagement metrics are some […]
6 Instagram Reels tips you NEED to know in 2022
Instagram Reels are the new hit of the popular social media platform and the opportunities are endless! With the ability to create engaging content and reach a wider audience, Reels have become an emerging trend. If you’re thinking about creating Reels for your audience, here are 6 tips you need to know in 2022: 1. […]
How to grow a new Instagram account in 2022
A billion people use Instagram. And if there were any questions as to whether you should use Instagram for your brand in 2022, we’d suggest following the numbers. But growing a new Instagram account in 2022 isn’t as easy as it was in years past. Still, amassing a strong, targeted following is at your fingertips. […]
How to go viral on TikTok
Similar to Instagram’s Explore page, the TikTok For You Page (FYP) shows content based on what it believes will be relevant to the viewer. TikTok’s algorithm considers the videos you’ve engaged with in the past, the type of content you’ve created, the accounts and hashtags you follow and your location and language preferences. What’s […]
5 social media trends to look out for in 2022
Social media and consumer behaviour have evolved vastly in the past 2 years. As it continues to evolve, we examine 5 major social media trends to look out for in 2022: 1. Shoppers will expect to buy your products through social media Since the pandemic, thanks mostly to stay-at-home orders and store closures, social […]
How to Host an Instagram Giveaway in 2022
Hosting an Instagram Giveaway is great for engagement, growing your audience, getting user-generated content and attracting new users to your page. How to plan a Instagram giveaway 1. Set a goal. Start planning your giveaway by setting a goal. Giveaway goals can include promoting a new product or service, increasing followers, boosting engagement […]
How many hashtags to add on Instagram in 2022
Instagram hashtags are still highly effective for increasing reach and engagement on your Instagram posts in 2022. But, finding the right number and type of hashtags to use is key. Hashtags help users find posts relevant to their interests. It also helps Instagram categorize your content and suggest it to users who are likely interested in […]
The best social media platforms for consumer brands in 2022
Knowing which social media platforms best suits your brand is extremely helpful. It can help you maximize your brand reach on social media, engage with the right audiences and achieve your brand goals. These are the best social media platforms consumer brands should use in 2022: Facebook Although usage is still high with […]
TikTok Stories test to mimic Snapchat
TikTok is the next social media platform to add Stories to its app. It might seem like a bizarre addition to an app that’s already based on quick videos with text and GIFs added on top. The idea is that adding a Stories feature to the app will allow TikTok users who aren’t posting […]