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Do hashtags matter on Instagram in 2023?

Do hashtags matter on Instagram in 2023?

by Erin Reynel | May 9, 2023 | Social Media Marketing

  Ah, the wonderful world of Instagram hashtags. Is there anything more confusing, yet vital to your success on the platform? Probably not. That’s why we’re here to break down for you how to use hashtags on Instagram in 2023.   How do Instagram...
Social media creators: New tools just dropped on Instagram

Social media creators: New tools just dropped on Instagram

by Erin Reynel | Apr 4, 2023 | Social Media Marketing

  Attention all social media creators: Meta has just released a bundle of new tools that will make it easier than ever to earn money from your content and build a loyal fan base.    From digital collectibles to audience support and professional mode for...
Holidays 2022: How consumers plan to shop during inflation

Holidays 2022: How consumers plan to shop during inflation

by Lisa Evans | Nov 8, 2022 | Social Media Marketing

With Black Friday, Cyber Monday and the holiday season all quickly approaching, it’s time to nail down your marketing strategy.    The winter months are typically when North Americans spend the most money of the year, but with inflation hitting us all, will...
Google best practices for Alt Text in SEO

Google best practices for Alt Text in SEO

by Erin Reynel | May 26, 2022 | Social Media Marketing

Before we dive in to Google’s best practices for alt text in SEO, we need to answer the question: What is the purpose of alt text?    The purpose of alt text is to allow screen readers to identify an image on the web page. On a completely separate not, alt text...
The 5 most important social media metrics

The 5 most important social media metrics

by Erin Reynel | Feb 10, 2022 | Social Media Marketing

Social media metrics are an important part of managing any social media account. These metrics help you understand a range of important information, from follower counts and audience behaviour, to engagement rate and total impressions.  Here are the 5 most important...
6 Instagram Reels tips you NEED to know in 2022

6 Instagram Reels tips you NEED to know in 2022

by Erin Reynel | Feb 3, 2022 | Social Media Marketing

Instagram Reels are the new hit of the popular social media platform and the opportunities are endless! With the ability to create engaging content and reach a wider audience, Reels have become an emerging trend.  If you’re thinking about creating Reels for your...
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