by Erin Reynel | May 26, 2022 | Social Media Marketing
Before we dive in to Google’s best practices for alt text in SEO, we need to answer the question: What is the purpose of alt text? The purpose of alt text is to allow screen readers to identify an image on the web page. On a completely separate not, alt text...
by Erin Reynel | Feb 10, 2022 | Social Media Marketing
Social media metrics are an important part of managing any social media account. These metrics help you understand a range of important information, from follower counts and audience behaviour, to engagement rate and total impressions. Here are the 5 most important...
by Erin Reynel | Feb 3, 2022 | Social Media Marketing
Instagram Reels are the new hit of the popular social media platform and the opportunities are endless! With the ability to create engaging content and reach a wider audience, Reels have become an emerging trend. If you’re thinking about creating Reels for your...
by Erin Reynel | Jan 20, 2022 | Social Media Marketing
A billion people use Instagram. And if there were any questions as to whether you should use Instagram for your brand in 2022, we’d suggest following the numbers. But growing a new Instagram account in 2022 isn’t as easy as it was in years past. Still, amassing a...
by Bianca So | Jan 4, 2022 | Social Media Marketing
Similar to Instagram’s Explore page, the TikTok For You Page (FYP) shows content based on what it believes will be relevant to the viewer. TikTok’s algorithm considers the videos you’ve engaged with in the past, the type of content you’ve created, the accounts...
by Bianca So | Dec 28, 2021 | Social Media Marketing
Social media and consumer behaviour have evolved vastly in the past 2 years. As it continues to evolve, we examine 5 major social media trends to look out for in 2022: 1. Shoppers will expect to buy your products through social media Since the pandemic, thanks...
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