How does the TikTok algorithm work in 2023?

How does the TikTok algorithm work in 2023?

If you’re using TikTok for marketing, you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? And more importantly, how do you get more people to discover your content in the first place?...
How does the Instagram algorithm work in 2023?

How does the Instagram algorithm work in 2023?

Instagram is still one of the most popular social media platforms, with over 1 billion monthly active users. As such, understanding how the Instagram algorithm works is crucial for businesses and brands looking to reach and engage with their target audience on the...
Should brands still use influencers in 2023?

Should brands still use influencers in 2023?

The world of influencer marketing has exploded over the past decade, with brands of all sizes and industries turning to social media influencers to reach their target audiences. The industry has grown by over 800% since 2016, and shows no signs of slowing down in...
Why video is a must on social media

Why video is a must on social media

In recent years, video content has exploded in popularity on social media. More and more businesses are using video to promote their products and services, and it’s easy to see why. Video is engaging, attention-grabbing, and can be a highly effective way to...