Organic social media metrics that matter in 2022 (and how to track them)

Person on iphone in front of computer

Understanding metrics is key to knowing what works well in your organic social media marketing strategy.    There are many different social media metrics that can help you understand what resonates with your audience, and how your audience behaves and interacts with your brand.   Here are the most important social media metrics that matter […]

Influencer vs UGC Creator vs Content Creator: What’s the difference?

Person taking photo of food on iphone

  Having content created for your brand is a great way to lend social proof to your brand story, gain exposure, have more variety in your content and show the many aspects of what your brand offers to consumers.    When it comes to creating content, a brand can create their own content. But when […]