Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store.
Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.
Check out some of the AWESOME reviews the app has been receiving since April:
What we create for The Mamatrainer App
ONE: WEBSITE DEVELOPMENT
Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.
The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads
TWO: SOCIAL MEDIA MANAGEMENT
Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences.
Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage.
FOUR: ONLINE ADVERTISING
We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!
We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store.