Do you REALLY need to blog for your business? (And if so, how often?)



Today, we’re talking about the unsung heroes of the digital marketing world: blog posts. 


Yes, those written pieces that you may have previously thought were only for amateur foodies and cat-loving millennials. But don’t be fooled, they’re actually super-powered sidekicks, ready to help your business succeed online. 


So, grab a cup of coffee (or a glass of wine, we don’t judge) and let’s dive into why blogs are a must-have for any business looking to have a strong online presence.


The 4 Benefits of Blogging for Business


1. Blogs strengthen your SEO strategy and drive traffic to your website

Image of two arms holding hands with text on one arm reading "Search engines that love ranking websites that post SEO-optimized content" and the other arm reading "Businesses that consistently publish blog posts to their websites". Where the two arms meet holding hands, text reads "Increased website traffic".


We all want more website visitors, right? 


Every time you write and publish a blog post, you’re adding another indexed page to your site. Think of it like sending out a bat signal to Google, letting them know that your website is an active and valuable source of information.


Blogs are also the perfect canvas for including SEO optimization tactics like keywords, backlinks and internal links. 


This helps search engines boost your rankings, creating more opportunities to show up at the top of the search results and attract organic search traffic.


It’s like waving a magic wand, only with less glitter and more keywords.


2. Blog posts can drive real, tangible results


Now that your SEO is in order and you’ve got visitors on your website, they might take a spin around your blog posts and before you know it, BAM! You’ve got yourself a new lead.


Think of every blog post as a new chance to turn website visitors into leads. All you have to do is add a little call-to-action at the end, like a “Hey, want a free ebook?” or “Join our webinar and learn all the things!”


And that’s how traffic becomes leads, folks. It’s like a magic trick, except instead of a rabbit popping out of a hat, you get leads popping into your inbox.


You might be thinking, “But wait, not everyone who reads my blog will become a lead, right?” That’s correct – not every blog reader will turn into a lead but that’s okay! The important thing is to keep blogging and adding those call-to-actions. Set a goal for yourself and strive to improve your visitor-to-lead conversion rate each month.


And guess what? We’ve got a little call-to-action for you right here. Check it out below!


>> From SEO blogs to static on-page SEO content for websites, Legendary does it right, every time. Ready for your SEO makeover? All it takes is one click.


3. Blogs can keep visitors coming back for more


Think of your website as a virtual storefront. If it’s stale and outdated, potential customers are likely to move on to the next shiny thing. But, if you’re consistently producing fresh, engaging content, you’ll keep your audience coming back for more. 


Regular blog posts give you the opportunity to showcase your expertise, share news and updates, and provide valuable information that keeps your website fresh and relevant.


Blogging is also a powerful tool for building relationships with your customers and followers. 


By consistently providing valuable content, you’re giving people a reason to keep coming back to your website and engaging with your brand. This helps establish your business as a trusted authority in your industry and can lead to a loyal community of fans who are passionate about your brand.


4. Blog topics can be repurposed for social media


Blogs are the gift that keeps on giving – not only do they provide valuable content for your website, but they also give you a wealth of material that you can repurpose and share on your social media channels. 


Sharing your blog posts directly to your social media channels, like LinkedIn or Facebook, increases your website’s traffic and backlinks and can also get your content in front of new audiences.


On Instagram and TikTok, you can break down your longer blog posts into bite-sized pieces, you can create engaging social media posts that drive traffic back to your website and provide valuable insights to your followers.


How often should you publish blog posts?


So, now that we’ve convinced you of the importance of blogging, let’s talk about how often you should be doing it. 


The answer is simple: as often as you can! But, realistically, a good rule of thumb is to aim for at least once a week. This gives you enough time to create high-quality, engaging content without feeling overwhelmed. 


Just like a balanced diet, a balanced blogging schedule is key to success.


Text bubbles reading the following statistics about why blog posts are important for businesses to have a strong online presence: ""How-to" blogs are the most popular content type", "50% of bloggers publish several times a month to once a week", "1 in 4 blogs include videos", "The average blog length is 1376 words", "Bloggers who publish 2-6 times per week are 50% more likely to report strong results.", "80% of bloggers say blogging drives results". Information source:


In conclusion, blogging is a critical component of any comprehensive digital marketing strategy. Whether you’re looking to improve your SEO, drive more traffic to your website, build a community of loyal fans or give yourself content to repurpose on social media, a well-executed blog can help you achieve all of these goals and more. 


So, if you’re not already using a blog to support your marketing efforts, what are you waiting for? Get started now!


Related articles:

Google best practices for Alt Text in SEO

6 tips for high-performing blog posts

The 7 reasons we only use Klaviyo for our clients’ email marketing


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