Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content.
Visuals are an essential part of content marketing, it’s what initially draws people to your social media and website. Did you know that consumers are more likely to engage with visual content marketing over text-only content?
We recommend creating original content for all our clients, as it seriously elevates a brand and allows us to showcase your products in a unique and creative way that will resonate with your audiences.
However, creating original photography isn’t always cost-effective or even possible for certain projects and therefore, we sometimes rely on stock photography!
Stock photos can be great for:
- Adding a visual element to blog posts
- Creating lifestyle content for social media
These are our top 5 favourite paid & free stock photography sites:
1. Shutterstock (paid)
We have a subscription for Shutterstock for when we have very specific image requirements that free stock photography websites just can’t fulfill.
With a Shutterstock subscription, you have access to a library of over 320 million images, with fresh content added daily.
2. Unsplash (free)
Wow! Unsplash is an amazing resource for photography! They have over 2 million free high-resolution images available, created by a generous community of photographers.
3. Rawpixel (free & paid)
Rawpixel is an awesome resource for stock photography and vectors. Rawpixel focuses and prides itself on bringing diverse stock photography to its users. They created and started the (One) World Face Project, with the ultimate goal of representing faces from around the world. A really beautiful project that we recommend checking out.
They have some great options for paid and unpaid stock photography subscriptions:
Pixabay has a community of creatives, sharing copyright-free images, video and music. Under the free Pixabay License, you’re safe to use all content found on their website for commercial purposes.
5. Pexels (free)
Pexels is a great resource for free stock photography and videos, allowing you to access and use their images for commercial purposes including:
- Commercial website
When using stock photography or graphics, ensure you read through the licensing information and be careful to not infringe on the artist’s copyrights!.