Starting a blog is hard work. First, you need to think about what to write, and then you need to consider how you are going to promote your content. But you can’t just post once and then leave your readers hanging. The secret to operating a successful blog is posting on a consistent and regular basis. But how often should you be posting if you’re looking to boost your website’s SEO? Let us break it down…
How frequently should you blog for SEO?
The answer to this question is: it depends on what’s best for your company.
Smaller businesses may find success posting only a few times per week, whereas larger companies may have the capability to push out daily posts. The main factor you should keep in mind is consistency. Find a schedule that is feasible for your business and stick to it.
Keeping to a schedule when blogging is important for two reasons:
1. It helps build organic traffic by boosting your website’s SEO
Blogging is important for SEO if you want to increase visits to your website. By regularly creating SEO friendly blog posts, your website will make the climb towards Google’s page one for the keywords you are targeting. The higher you rank, the more likely people will find your website and visit it.
2. It increases brand awareness
Every blog post you write has the chance to improve not only SEO but awareness of your brand, so make sure that you’re always producing high-quality content. Including relevant images and keywords will help you build your brand and establish credibility.
Try to think of the ways each and every blog post can showcase your brand and help to define your company’s voice.
How to set your blog posting schedule to improve your SEO
If you’re in a hurry to massively increase your website’s traffic, we’d recommend posting as often as you and/or your team has the bandwidth for, without sacrificing quality.
If your time is limited, your company’s niche is small, or you’re satisfied with growing at a slower pace, you may want to consider posting only once or twice a week or even once a month.
If you’re preparing to launch a new product or service, you may want to consider increasing your posting schedule to generate buzz.
When it comes to actually outlining a schedule, we recommend creating a monthly blog plan where you can decide on topics and keywords ahead of time. This will make writing your blogs easier and give you a clear idea of what you need to do to stay on track. This is the process our team at Legendary Social Media takes for our internal SEO, and it’s gotten us to Page 1 of Google 3 years running.
Starting a blog and keeping it consistent may seem burdensome, but since it isn’t an exact science, you just need to figure out what works best for your business. Looking for an easier way to improve your SEO and produce consistent blogs? Consider working with a company that specializes in just that!
Ready to get started? Contact us and tell us about your business, your blog and your SEO goals and we’ll create a customized blogging plan just for you.