Having a large following on Instagram is just a vanity metric if you aren’t also building an authentic community of users who are genuinely interested in your brand or product. In today’s post, we want to share some tips on how to attract real Instagram followers in 2021.
Be consistent
Because social media is naturally fast-paced, it’s important to stay on top of posting regularly. By doing so, your audience is more likely to engage with your content. They will also be more likely to remember what your brand is about and why they followed you. Likewise, maintaining a consistent brand voice and aesthetic across all your posts is important because it reinforces how you’d like your community to perceive your brand. The more consistent you are, the more likely your followers will come across your content, engage and share your page with other like-minded users.
Post Reels
Posting Instagram Reels is the best way to grow your following right now. When you post on Instagram Reels, you have a higher chance to reach a large organic audience or even go viral. Plus, Reels can also be shared to the explore feed for users who aren’t already following you – allowing more people to discover your content.
Create a strong caption strategy
Understanding how to write effective Instagram captions can transform your content, helping you increase engagement and attract more followers. A caption allows the personality of your brand to shine in ways that a photo can’t do on its own. With a caption, you can be vulnerable, tell stories and speak directly to your community. They also give you the ability to engage with your audiences – such as asking questions or presenting thought-provoking ideas. To create an engaging caption, follow the formula of including a headline, setup, share, bridge, and a call to action in each of your posts.
Actively engage with your community
Engaging with your community is another contributor to Instagram growth. This includes commenting, responding to DMs, replying to comments on your posts, and engaging on similar pages. The more you engage, the stronger your relationship with your community will grow. When your community trusts you, you’ll start seeing higher engagement rates and your followers will become your own ambassadors – helping you attract real and like-minded followers.
Learn from analytics
Lastly, be sure to take advantage of Instagram Analytics to identify the type of content your community responds to most, the time they are the most active, and where they live. Having these statistics on hand will give you insight and direction when you’re developing an effective content strategy to attract real Instagram followers.
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