How to go viral on Instagram Reels: What NOT to do

30/11/21

Posting on Reels has become one of the best growth hacks for Instagram users – especially since Instagram announced that it’s no longer a photo-sharing app. The app has also confirmed that it’s prioritizing Reels, specifically favouring content that’s entertaining, funny and interesting. That’s why, if you’re trying to grow fast, Reels is an excellent feature to reach users organically and will help you get better visibility, shareability and discoverability. 

What to do when posting Reels 

While Reels are great, there are certain things that users should keep in mind to win with the algorithm. According to Instagram Best Practices, users should post Reels that are:

  • Entertaining and fun – they should delight people, grab their attention, make them laugh or include a fun surprise or twist.
  • Inspiring – such as starting a trend that others can easily participate in.
  • Creative – uses text, filters or camera effects.
  • Vertical – takes up the full screen on mobile for a better viewing experience.
  • Audio – uses music from the Instagram music library and/or original audio you’ve created or found on Reels.

What NOT to do when posting Reels 

On the other hand, Instagram does not like Reels that:

  • Are blurry or low-resolution
  • Recycled from other apps (i.e. don’t post anything with a visible logo or watermark)
  • Uploaded with a border around them
  • Covered by text 
  • Does not meet Instagram’s Community Guidelines 


When you follow Instagram’s best practices and know what NOT to do, your Reels will have a better chance of going viral, reaching more people and increasing your following. 

Types of Reels to post for businesses

If you would like to start posting Reels for your business but aren’t sure what to post, here are some ways you can use Reels for your business: 

  • Share educational content and demonstrate your expertise in your brand’s niche
  • Showcase how your product or service works 
  • Share behind-the-scenes content
  • Share updates including sales and offers


To conclude, Reels should be treated as a fun way to engage with your audience. In fact, Instagram encourages users to experiment and try something new to see what performs best. If you’re looking for help with social media management for your brand,
reach out to our team

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