Here is why video marketing is key to social media growth


It’s time to step out of the shadows and into the spotlight with video marketing! Get ready to captivate your audience, tickle their funny bones and take your social media presence to the next level.


Unless you’ve been hiding under a rock, you probably already know that the use of video on social media has skyrocketed – specifically with the additions of TikTok and Instagram Reels. 


If you still haven’t jumped on this shift in the social media landscape, it’s time! 


Here are 3 reasons why video marketing is the key to social media growth for businesses:


1. Video marketing can increase your sales


If a picture is worth a thousand words, then a video must be worth at least a million!


Videos provide an opportunity to educate your audience about your products or services in a more interactive and engaging way. By demonstrating the benefits of your products or services, you can increase customer understanding and interest, leading to higher sales.


Video marketing statistics from the viewpoint of both consumers and marketers. Consumer statistics read: "79% of people say watching a video has convinced them to buy a software or app." and "89% of people say watching a video has convinced them to buy a product or service". Video marketer statistics read: "87% of marketers say video marketing has helped them increase sales." and 91% say video marketing has helped them increase traffic and generate leads". Source:


Video is also a huge help when it comes to SEO – learn how here!


Think of video marketing as the cherry on top of your sales sundae! Show your customers just how much their lives will improve with your products or services, without putting them to sleep with a never-ending sales pitch. Give them the scoop and watch them head straight to the checkout with a smile on their face.


2. Videos grab attention better than images and text


In a world where attention spans are shorter than a goldfish’s, videos are the perfect way to grab and hold your audience’s attention. Even with those short attention spans, people are much more likely to remember information that they have seen in a video compared to information they have read in text. 


With videos, you have the opportunity to show your products or services in action and make a lasting impression on your audience in under 30 seconds. You can show, not just tell, how awesome your products or services are and why people need them in their lives. 


Let’s not forget about the power of sound, because who doesn’t love a good bop? You can add trending background music that sets the mood and catchy jingles that will be stuck in your audience’s heads for days.


And the best part? Videos are way more memorable than text and images. In fact, studies show that people remember 65% of the information they see in videos, compared to just 10% of what they read. 


So, if you want your brand to stick in your audience’s minds, videos are the way to go.


Statistics about video marketing from digital marketers: "96% of marketers say video marketing has increased user understanding of their product or service.", "95% of marketers say video marketing has helped them increase brand awareness.", "96% of consumers have watched an explainer video to learn more about a product or service". Source:


Don’t let fancy equipment hold you back from creating social media videos that make your followers stop their scroll! All you need is an iPhone and a brand-aligned concept or trend to grab the attention of your consumers. Learn more about our TikTok video content creation process here


3. Videos make your brand more relatable


Video marketing on social media can be the key to unlocking your brand’s full potential and making your business more relatable, lovable and viral! 


Let’s face it, watching a video is a lot more entertaining than reading a paragraph of text. With videos, you have the opportunity to inject humour, creativity and personality into your content and make your brand stand out from the crowd.


With TikTok’s fun and quirky videos and Instagram’s visually stunning content, businesses can showcase their personalities and connect with potential customers in a way that words on a page just can’t match.


Think about it, who wouldn’t want to see your brand’s mascot dancing for the latest TikTok trend? Or an Instagram Reel showcasing your company’s sense of humour and behind-the-scenes shenanigans? When you humanize your brand through video, you’re more likely to build a loyal fanbase and create connections with potential customers. 


Let’s not forget the power of customer satisfaction! By giving your audience a look into the heart of your business through video, you’re giving them a reason to trust and love you. Plus, with the option to add captions and sound to TikTok videos, businesses can make sure their message is being heard loud and clear. 


How to incorporate a video-first social strategy


If you want to achieve Legendary status on the ‘gram, forget about boring images and text. They’re yesterday’s news, my friends. It’s all about video, video, video!


Why you ask? Well, the answer is simple: the algorithm gods of Instagram love videos! They shower them with attention and put them front and center for all the world to see. And let’s not forget about TikTok, the king of videos! It’s the perfect place to let your brand personality shine and connect with your audience in a fun and relatable way.


So, at Legendary Social Media, we tell our clients to ditch the images and text and jump on the video bandwagon. Trust us, you won’t regret it.


With a video-only marketing strategy, you’ll be able to show off your brand’s personality, increase your authenticity, and stop those scrolls in their tracks. It’s a win-win situation, folks! So go forth, and make some legendary videos!


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