How many Instagram hashtags should you use?


When it comes to social media best practices, every “expert” has their own opinion. The problem with that is that it can get really confusing for brands who want simple answers to their burning social media questions, such as: How many Instagram hashtags to use? 

How many Instagram hashtags should I be using? 

Instagram limits the number of hashtags per post to 30. But should you be using all of them? Some experts say you’re best using 3-5 hashtags and making them super relevant. 

That puts a lot of weight on every single hashtag you use. 

In our professional opinions, using so few hashtags is a great strategy when you’ve got a big following that grows easily. But for smaller brands, you’re going to want to cast a wider net to increase your chances for growth via hashtag discovery. 

That’s part of the reason we find it more effective to use 15+ hashtags. When we do that, our clients see more social media growth and more engagement. But it’s not just about how many hashtags you put on a post; it’s also about the quality of the tags. 

How do I make sure my hashtags are helping my social media presence? 

One: Don’t be spammy 

You don’t want to just use any old tags to get to 15+. Make sure you’re using hashtags that fit with the post. Also mix up your tags from time to time. This will let you engage with different audiences and will make sure it doesn’t feel like your spamming with the same set of tags on everything you do. 

Two: Research the best tags for your industry 

Before making posts, you wanna know the hashtags that are most useful to engage with your target audience. Check which hashtags are big in your field and with your target audience. Remember to make sure that the tags you use have the right level of engagement to ensure you get eyes on your post without getting lost in a sea of content. 

Three: Track what’s working – and what isn’t 

Once you’re starting to post, it’s important to track the responses you’re getting. Don’t have the engagement you want? It’s time to rethink your content and/or hashtags. Getting good responses on certain posts? Great! Now you know what works for your audience and can lean into that. Over time, you should be honing in on what your social media voice is – and how to make sure your target market is hearing that voice. 

Four: Bring in the experts

If you’re still struggling or just not getting the engagement you’re looking for, it may be time to get some help. There’s a reason social media marketing firms like Legendary exist. We know our stuff and we’re experts in getting your business the best social media presence possible. So if you’re struggling, let us handle your social media… and then you can get back to running your business and doing what you love! 


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