Google My Business, or GMB for short, is a free tool that allows businesses to appear in local search results when users nearby are using Google. It provides users with the necessary information to contact the business and allows businesses to be reached by prospective customers.
While a lot of businesses have a Google My Business listing set up, one feature that most people don’t know about is Google My Business posts. Posting content on Google My Business is free and can help businesses with their SEO, ranking higher in search results.
When used strategically, publishing content on Google My Business can be an effective way to generate website traffic, leads, and sales for your business.
A frequently asked question we get from our clients is: How often should you post on Google My Business?
One important thing to note first is that all GMB posts will expire after 7 days. That means you will want to publish fresh content at least once a week to stay active on your page. For maximum engagement, post daily.
5 things to know to maximize your Google My Business posts
Use high-quality photos to go with your GMB posts. Pairing your captions with a photo is a great way to show your audience what your business is about. Including a photo can also help capture attention and bring users to your page.
Keep Posts Short
People’s attention spans are short – especially when they are browsing online. That’s why it’s important to keep your posts short. Publish relevant content that will resonate with your target audience within a few seconds to keep them engaged. We recommend 150-300 characters max for each post.
Make sure your post contains relevant keywords to help more users find your business on Google. This will help with SEO and boost your rankings in the search engine.
Proofread Your Posts
Remember to always read through your posts thoroughly to make sure there are no spelling or grammatical errors. Remember, you are writing to represent your business!
Repurpose Content You Already Created
If creating fresh content daily for GMB page is too much work, we recommend repurposing the content you already have that you post on your social media channels (Instagram, LinkedIn, Facebook). Don’t start from scratch – start with what you already have!
Here are some examples of Google My Business Posts that we published for one of our clients – The Facial Room!
Looking for more tips on SEO? Check out these related posts: