If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look:
Why should your business optimize Instagram Stories?
Instagram Stories have over 500 million daily users, therefore Instagram Stories have the potential to reach new potential customers and build a stronger connection with your current audience.
Instagram Stories allow you to:
- Share everyday moments with ease
- Start conversations and get interactive with followers
- Inform your following of promotions/giveaways/events/launches
- Share user-generated content
The aspect that we love the most about Instagram Stories is the opportunity for engagement – by adding question stickers or polls to your posts, you not only start conversations, but you can gain more insight and feedback from your audience, learning what they like and don’t like.
Instagram has continued to develop its engagement-boosting features over the past few years, allowing you to be more authentic and humanize your brand. So if you’re not regularly publishing Instagram Stories for your business, then you’re missing out on an opportunity to connect with your audience.
Posting consistently is key
There are no hard and fast rules to how frequently you should post on Instagram Stories, but we recommend keeping it consistent. Consistency is the key to social media in general and it’s no different for Instagram Stories. It will also depend on your business’s goals and the amount of time you are able to dedicate to your social media marketing. But if you can only post 3 times a week, then at least make sure you consistently do that.
If you have a special event or promotion happening then we would advise you to bump up the frequency of how often you post to Stories!
Ideally, you’re posting throughout the day, focusing on documentation rather than creation. Break it down and post 1-3 times morning, afternoon and evening to remind your followers of your event and showcase different aspects of the event!
For example, you might want to try the following for a special event or:
- BTS of your business operations
- Showcase new products
- How to use the product
- Share customer reviewing the product
- Customers unboxing/using products
- BTS of packing orders
IG stories we created for our client The Facial Room during Black Friday week:
So how many times should you post?
It’s up to you to find the sweet spot for your business’ needs, but we recommend posting to Stories up to 10 times a day. Any more and you risk being annoying and potentially getting muted by your followers.
Some tips for posting to IG stories:
- Don’t post all 10 Stories at once, schedule throughout the day
- Don’t worry about the production of stories, your photos and video don’t have to be perfect (it’s a backstage pass into your business)
- Engage your audience (ask them questions, answer their questions, and have meaningful conversations)
Are you and your business in need of help developing and creating a social media content strategy? Let us help with that!
