Social media is always changing. But 2019 has been like the Twilight Zone when it comes to Instagram.
The API changes to the site have shut down mass following/unfollowing tactics that were popular before. That’s made it way harder to build a following.
So how can you grow your followers list without employing risky tactics like using growth software, which might get your account banned, or buying followers, which looks pretty pathetic?
How to say “screw you” to the API changes and build your social media following on Instagram in spite of them
One: Publish regularly
With all the API changes, it’s more important than ever to stay on top of your Insta-posts and keep them consistent. The best way to do that is to create a schedule. Think about how many posts are manageable for your company to maintain. How many pictures can you handle? What about Stories? Try for a post per day, and test the results. If your followers are increasing, try posting more. Then, try posting less and see if that helps (it’s not unheard of!). Can’t make a regular schedule happen? Call in a ride-or-die social media marketing company to handle your Instagram and other social media platforms.
Two: Keep content fresh with buckers
It’s easy to fall into a rut with your social media… but that’s not going to win you many fans. And why would it? No one wants to feel like they’re just seeing the same post over and over again. Mix it up with the idea of post buckets. Each bucket is a category of post. For example, one bucket could be “inspirational quotes”. Brainstorm 3-8 categories that’ll appeal to your followers and potential followers. Try to balance more sales-focused and more lifestyle categories. Here are some ideas to get you going:
- Product photos
- Store/office photos
- Weighing in on new stories related to your company’s field
- How to videos
- What’s on your bookshelf/DVR/movie “to watch” list
Once you have your buckets in place, make sure you gather material for all of them. Post from each bucket regularly so if someone comes to your account page at any point, they always see a full reflection of your account. That’ll make it easier for anyone dropping by to decide if they want to follow you or not.
Three: Be personal, even as a brand
Most people don’t want to feel like they’re getting the hard sell on social media. But how can you sell your products or services if you can’t sell your products or services? Get to the core of what you’re really selling instead! There is always an emotional component to any product or service. Take an engagement ring for an example. Even though you’re physically selling a ring, what you’re really selling is love and commitment. Once you know that, you can create posts about love and commitment. This way, you’re not marketing at your potential followers, you’re connecting with them. That connection makes them more likely to follow you – and convert into customers down the road.