Instagram – the holy grail of today’s social media.
Everyone from entrepreneurs to CEOs of multi-billion dollar companies has been told that the key to success is an on-point Instagram game.
For MOST businesses – not all – having a killer Instagram account is essential to your online marketing strategy. But how you build your social media following in Vancouver in a world where “algorithms” are making it increasingly tough to grow?
How important is Instagram for your Vancouver business?
Is Instagram the be all, end all for your biz? Of course not! Nothing can be the key to all social media in Vancouver.
But Instagram is vital to building your business – and especially connecting with teens and young adults (those bizarre creatures we call Millennials).
Growing a social media following for your Vancouver business
There are a ton of online courses and webinars promising to give you the keys to the Instagram kingdom.
Which one should you go with?
None!
Don’t get caught up in the hype and promises. However you feel about Gary Vaynerchuk, his approach is a no-BS concept that truly works.
Add your 2 cents
The first half of Gary V,’s approach is putting in your two cents.
This means commenting on other people’s posts… not with a smiley face emoji, or “Love it!”. With something thoughtful and meaningful.
The goal here is to prove you’re not a bot – you’re a human with a brain and something interesting to contribute.
Connect with others on a genuine level – and build your following. People who see your comments will be interested to follow you and see more of what you have to say.
The “social” part of social media implies that it’s a two way street. Make that your mantra and you’ll reap the rewards.
Elbow grease
If you want to gain followers, you’ve got to follow other users, liking and commenting on their posts. Instagrammers with the biggest (real) followings do this for hours every day!
Those accounts that follow zero or one person are intimidating and just plain obnoxious. Be social. Follow cool people. Put yourself out there.
That’s how it’s done. Nothing magical, no “formula” required.
Don’t have the time to build your Instagram following? Let us take care of the social media for your Vancouver business for you! Drop us a line and we’ll take care of you.
