The Explore page on Instagram got revamped. Here’s how to show up there…


The Instagram Explore page has always been one of the most coveted social media spots. It’s the place that new followers can find you when they search for hashtags, for example. Showing up there is key to growing quickly!

Now that it’s been revamped, it’s even more desirable. But what is it exactly? And how do you get on the new Instagram Explore page?

What is the Explore page – and how can it help my social media marketing?

Basically, the Explore page is a place to peruse content that isn’t just from accounts you follow. It’s a great way to find new accounts to follow – or just find an interesting post or two. In the past, the Explore page was pretty general. That meant that you could spend a long time skimming through without finding anything you were interested in. It was one of the most general aspects of any social media platform.

That’s why Instagram just overhauled the whole Explore system! Now, your Explore page is personalized to each user. It’s made to help people find new content they, personally, would enjoy.

So how does Instagram decide what you might want to see?

Like most social media platforms, it uses an algorithm that factors in what you look at, search for, comment on and like. Instagram then uses that to decide what else you might be interested in. This also means that your Explore page will always be evolving as you engage with Instagram.  

How do I get my social media content to appear on Instagram’s Explore page?

Since the Explore page is a major way for potential followers to find brands like yours, it is important to get content on there. In order to do that, follow these simple steps.

One: Check to see if you already have content on the Explore page

You may have had content hit the Explore page without you even realizing it. So before you worry about trying to get on the page, check out your “Insights” tab. That’ll tell you if you’ve hit the Explore page and, if so, how your posts have done.

Two: Stick to your aesthetic in your Stories

Stories have a better chance of making it to the Explore page if they match the aesthetic in the rest of your content. So if you use rose gold and grey in your photos, don’t then use lime green in your Stories.

Three: Post at the best times

Your followers have times when they engage the most and are the most responsive – and you need to figure out when those times are.

Look to see when you get the most likes and comments. Experiment with posting at different times to see how quick the response is. Then, once you know the times when you get the most engagement the fastest, post at those times.

Or, switch to a Business Profile and check your Instagram Insights.

When content gets a spike in engagement quickly, it’s more likely to get put on the Explore page.

Four: Tag products

There are a number of categories on the Explore page. One of those categories is a marketplace for online shopping. When you tag products, you can get added there. So get tagging!

Five: Make more videos and IGTV content

Videos and IGTV content also have their own tabs – and they are both in high demand! If you want to get on the Explore sight, give Instagram what it’s looking for. Don’t have videos to share? Add movement to your photos or create a video that switches from photo to photo.

Six: Connect with other accounts

When there are companies that are complementary to yours, tag them when appropriate! For example, if you run a cafe, think about taking a photo of beans you have for sale and tagging your roaster. Then they will hopefully cross-promote, helping everyone get more followers.

Seven: Use hashtags

Hashtags – the right ones, at least – are key to Instagram success. Make sure you are consistently using the strongest hashtags for your business. You can test this for yourself, or work with a professional to find the best hashtags for your posts.

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