With recent news of various US States and countries considering a ban on TikTok, this has left brands who rely on TikTok as their primary marketing channel wondering: What should we do?
TikTok’s strength has been helping creators and brands engage with audiences through its excellent algorithm and video-based content. So if your brand will have to pivot if a TikTok ban comes into effect, this blog is for you.
Focus on other video platforms
While TikTok has become a favourite among younger demographics, there are still plenty of other video platforms that can be used for social media marketing. YouTube, for example, maintains a large user base that spans all age groups. It’s a great place for longer-form video content, tutorials, and product demonstrations. Instagram has been prioritizing video content on its Explore page for quite some time now too, and Reels take a similar format to TikTok.
Leverage user-generated content on other platforms
Even if TikTok were to get banned, there’s a good chance that its users will migrate to other platforms. Companies can still leverage user-generated content from TikTok or other platforms to use on their own social media channels. This can include reposting videos on Instagram, or creating compilation videos to showcase the best user-generated content.
Focus on influencer marketing
Influencer marketing is a great way for companies to reach their target audiencesInfluencers can promote a brand’s products or services on other social media platforms like Instagram, YouTube, or even Snapchat. By partnering with influencers who have a strong following and engagement, companies can tap into their audiences and potentially reach new customers.
Prioritize email marketing and SEO
While social media marketing is an important part of a company’s overall marketing strategy, it’s not the only way to reach customers. Email marketing and search engine optimization (SEO) are both effective ways to reach audiences and can still drive traffic and conversions. Companies can focus on building their email lists and optimizing their website content for search engines to increase visibility and reach.
Experiment with emerging social media platforms
While TikTok has been a popular platform for the past few years, there are always emerging platforms that could become the next big thing. Companies can experiment with new social media platforms to see if they are a good fit for their brand and target audience. This might include platforms like Snapchat, which has a younger demographic similar to TikTok.
While TikTok has been a popular platform for social media marketing, there are still many other ways for companies to reach their target audiences online. By exploring alternative platforms and strategies, companies can continue to engage with their customers and drive business, even if TikTok were to get banned.
