Ace your social media game with these nine apps that our team at Legendary Social Media use on the regular, to create awesome content:
The best apps for social media management
Hootsuite is probably the best known of the apps in this list. Our team uses the app to pre-schedule posts for Facebook, LinkedIn, Twitter, and Pinterest. While you can use it for Instagram, we use a different app for this purpose (see below). With Hootsuite, which has a desktop web-based service and mobile app, you can bulk-create posts, schedule them right from a spreadsheet, perform basic social listening and stay on top of community management, all in one place.
Later has similar functionality to Hootsuite, however, it is much more visual. That’s why we use it to schedule posts for our clients’ Instagram accounts, including Feed and Stories. Our top reason for using later? The ability to easily preview how your Instagram feed will look, based on the images you plan to use. The Later blog also has all kinds of cool articles if you’re looking for more social media tips.
Posting videos on your Instagram Stories? You’re gonna need CutStory. This is a fast and easy video editing app that allows you to cut and merge material you’ve shot, creating a single video, or cut a longer video into short segments so they can be used for Instagram Stories.
We love Repost because it makes it easy to share cool content from Instagram and give credit to the original creator of that content. Instagram doesn’t off an easy share option like Facebook and Twitter do, and while we see people download material off Instagram, and then post it themselves without crediting the owner, that isn’t a cool move. The original creator always deserves credit for their work, so whether you use Repost or not to share content, be sure to always tag the person whose content you’re using.
Five: A Color Story
Love epic images for your social media? A Color Story makes them super easy to achieve, with over 400 filters and 100 effects – oh, and then there are all the editing tools. It seems like it should be too good to be true, but it exists and it’s just as great as it sounds.
Want to place some creative text over a photo you’ve just taken? Over is the answer. The app helps you design photo-based graphics with the help of templates so it’s easy to keep your branding looking fresh and consistent.
Unfold is a favourite of everyone from Selina Gomez to White House staffers. That’s because this powerful little app can take photos and turn them into themed storyboards. You can make your images look like all kinds of cool things from pictures printed on old, ripped paper, to stills from a movie reel. In just a few minutes, you can create images that are sure to grab followers’ attention and praise.
Now we’re into a real pro tool. Lightroom is used by professional photographers for image editing, but the free mobile app is a godsend for social media management. Not only will you be able to do all the photoshopping you want, but you’ll be able to do it from your smartphone. This includes editing out imperfections, changing temperature and lighting effects with precision, removing shadows, adding vignettes and more.
Canva is brilliant for graphics. You can create layouts and images to drop onto your social media. There are even some cool templates in case you need to create something like a poster quickly for an event at your business. So use Canva and make life a little more beautiful. There’s a web-based version and a mobile app, both of which are on heavy rotation for our team.
We hope these apps help you have more fun, effective your social media content!