How to optimize your Instagram Business profile

Your social media channels act as a digital storefront for your business. Instagram has 500 million daily users, so the potential for high volume digital traffic is huge. This means that your Instagram Business profile needs to make a lasting impression in order to stand out against your competitors. 

You only have a few seconds to capture the attention of Instagram users, so here are our top tips for gaining the attention of your target audience. 

1. Create an Instagram Business profile 

Make sure you set up an Instagram Business profile that allows you to gain insight and understanding of your followers in order to grow your business on Instagram. 

2. Write a badass bio

Your bio is going to be one of the first things viewers see when they land on your Instagram profile, so it deserves your time and consideration when writing it. 

Your bio will also likely influence what actions the viewer takes once they’ve landed on your Instagram Business profile, so make it snappy! 

Your Instagram bio should include:

  • Explanation of your business/products or services offered 
  • Establish your brand tone
  • Appeal to your target audience by defining your mission and what solutions you have to offer them
  • Share retail/restaurant location 

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Check out how we have optimized some of our clients’ Instagram Business profiles below, using the suggestions above. 

3.Create a searchable Instagram handle

It’s important that your Instagram handle/username makes sense, is searchable and the name of your actual business. If the username you want is taken, try adding your area code to the end. Our client Disco Cheetah added YVR to the end of their handle which is synonymous with Vancouver. 

4. Optimize your profile picture 

When it comes to optimizing your profile picture, it’s essential that it’s instantly recognizable for users when they visit your Instagram page. For most businesses, this means using one of the following options:

  • Logo
  • Logomark (the logo without text)
  • Mascot (this would be applicable if you have an iconic mascot)
  • Headshot

Whatever you decide to use, just make sure it’s on-brand with your business and be consistent across all your social media channels.  

5. Add a CTA or link to your profile 

Instagram wants its users to stay within the platform, therefore they have limited how many URLs you can use in your profile to just one. 

If you have over 10,000 followers, you can use links in your Stories and drive traffic from there, but of course, this doesn’t work for smaller accounts. 

We recommend using Linktree which will lead users to a page with several URL options. Check out how two of our clients have used Linktree to suggest link destinations to users. 

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Final thoughts

Just remember, an optimized Instagram account is an active one. So remember to build your Instagram community, by following and engaging with other users. As a business, you should make sure you answer questions, DMs and reply to comments regularly. As well as creating consistent, high-quality content. Here at Legendary, we can help with content creating and social media strategy. Get in touch for a personalized quote

Erin is the owner and founder of Legendary Social Media. She's trying, and failing, to be vegan. Directionally challenged. Cripplingly addicted to coffee and chocolate. Swears she'll travel the world (again) ... someday. Mommy to Zylo.