We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks:
Hootsuite is one of the most popular social media publishing tools (with over 15 million users) and for good reason. They offer a complete solution for all of your social media management needs. Hootsuite is compatible with over 35 social media networks, including Facebook, Twitter, Youtube, Instagram and Pinterest.
Our favourite aspect of Hootsuite is their bulk uploader and unlimited scheduled messages – by uploading a CSV file (with your pre-planned content), you could literally plan your content for the next year and beyond!
One of Hootsuite’s other most compelling aspects is its analytics abilities, though you need an upgraded plan to access these. The tool helps you and your team understand social results by producing more than 200 metrics to measure performance. Once you’ve generated reports, you can easily export them to Excel, Powerpoint, PDF and CSV files to be distributed amongst your team/or company.
Hootsuite also has a limited free plan that includes 3 social media profiles, 1 user and a limit of 30 scheduled messages.
Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. We personally love – and use – Later because they have an awesome visual posting calendar and it’s easy to use. You simply upload photos to your media library and then just drag and drop them to the time you want to post, allowing you to create a visually pleasing feed quickly.
Another nifty aspect of Later is it allows you to schedule your first comment on Instagram, so if you want to use hashtags (a great way to reach a wider audience) but wish to keep your caption neat and tidy, then scheduling the first comment is the solution for you.
What really sets Later apart from other publishing apps is their “free forever” plan, that would sustain the social media needs for some small businesses:
Similar to Hootsuite, Sprout Social combines several media tools into one platform, including social media scheduling, monitoring and reporting. Sprout Social is one of the few publishing tools that has a CRM (customer relationship management) feature. Sprout’s CRM allows companies to better serve their customers by analyzing previous interactions.
Sprout Social is most commonly praised for its reporting features: beautiful reports ready to be downloaded and shared with clients without editing (a big time-saver for a social media manager).
One drawback of Sprout Social, however, is the price:
Tailwind is focused on visual content for social media – specifically for Pinterest and Instagram. For Pinterest, you can use this app to schedule posts, find trends through their insights, monitor your brand, launch contests and promotions as well as gaining access to analytics and reporting.
Included in Tailwind’s software is a smart scheduler that will help you decide when is best to post your updates in order to maximize engagement.
For Instagram, Tailwind has a nifty feature called ‘hashtag helpers’, which will assist in finding, using and analyzing the best hashtags to help improve your reach and engagement.
Tailwind is ideal for bloggers/influencers who produce content that includes a visual element and needs to link back to a website, which is perfect on Pinterest. Pinterest has 322 million active users per month, so the potential reach is massive and not a platform to be forgotten about!
Buffer is an intuitive and streamlined social media publishing platform that allows users to optimize their posting schedule to ensure the best engagement with audiences. It supports Facebook, Twitter, LinkedIn, Instagram and pro users can use the platform to publish to Pinterest. Free users have the option to connect up to 3 social accounts, including Facebook Pages and Groups.
As the name suggests, Buffer allows users to build up a selection of relevant posts you want to share, which you can then schedule to go out at the most suitable time for your audience and provide the analytics to show the success of your posts.
Our favourite feature within the Buffer platform is the ‘Buffer reply’ which allows you to take the following actions:
This feature also allows you to tag a conversation, allowing you to follow up later and assign the conversation to another team member who might be able to answer queries better than yourself!
If you haven’t yet dabbled with any of these publishing apps for your social media, then we would recommend checking out as many free trials as possible and see which apps work best for you and your existing workflow.
If you need help with your social media management, our team can help!