Social Media Client Feature: The Facial Room

Kind, beautiful and powerful are three words that describe Patricia Asmar to a T. We began working with Patricia’s business, The Facial Room, in the summer of 2019. The Facial Room is Canada’s largest online retailer of Eminence Organic Skin Care, based in Surrey, and Patricia is also a top facialist in the Greater Vancouver Area. 

Here’s why we love Patricia and The Facial Room so much, and what our work for her brand entails. 

Our social media client, The Facial Room 

The Facial Room is Canada’s largest Eminence Organic Skin Care online retailer. A C.I.D.E.S.C.O. trained and internationally certified esthetician, Patricia Asmar has always been passionate about skin care. When she discovered Eminence Organic Skin Care line, she was amazed. She became a leading expert in the line, using it on her clients – and herself, of course. And you should see her skin! Patricia has redefined “glowing skin” by taking the term to a whole new level.

The Facial Room has been in business for 19 years, with the eCommerce side being active for about 6 years. 

Whether clients are looking to break away from break outs of shoo away their crow’s feet, The Facial Room helps them get the skin of their dreams at Patricia’s spa, or from their own homes!

The Facial Room’s social media

the facial room instagram - legendary social media vancouver
A peek at the Instagram Feed we created for The Facial Room, including photography by our own Adrian Perry. October 2019.

At Legendary, we handle all of The Facial Room’s social media. In order to do that, we take care of the following elements:

One: Visual feed styling and photography

One of our core responsibilities is to represent The Facial Room’s brand visually on social media. In order to achieve this, Adrian does prop styling and photography using Eminence Organics products that are available through The Facial Room’s website. We focus on a natural colour scheme in the photos, with a cozy, moody feel. This connects with the natural ingredients in Eminence Organic Skin Care’s products. 

Two: Instagram and Facebook marketing

Legendary runs The Facial Room’s Instagram and Facebook accounts. We create The Facial Room’s Instagram Stories and manage the shoppable Instagram Feed. To help build the company’s social media following, we focus heavily on education in each post in order to instill trust in the products from the brand’s customers. Our posts for Instagram are slightly different than Facebook, in order to communicate effectively with the audience of each platform, which are not quite the same. We manage comments, DMs, account growth and product tagging. We love getting to highlight the company’s awesome service. Seriously – they even send samples and organic Belgian chocolates with every order! 

Three: Paid campaigns 

Another element of our work with The Facial Room is the paid campaigns we create and optimize. The goal of these campaigns is to drive sales – therefore, we first set up a campaign to drive traffic to The Facial Room’s website, then a separate campaign focused on converting looky-loos into paying customers. In all, we built over 100 ads across 6 audience groupings for the first phases of these two campaigns.

Erin is the owner and founder of Legendary Social Media. She's trying, and failing, to be vegan. Directionally challenged. Cripplingly addicted to coffee and chocolate. Swears she'll travel the world (again) ... someday. Mommy to Zylo.