How Apple’s iOS 14 privacy changes could impact your social media marketing efforts

Apple’s newest operating system – iOS 14 – now gives users more control over how their data gets used and this could impact your social media marketing. The latest update, announced in June 2020, includes more personal and helpful functionality along with some major changes in privacy and data transparency.

These changes will affect brands’ social media marketing efforts.

You now have the option to review an app’s privacy practices before you choose to download:

social-media-marketing-legendary social media vancouverImage source: Apple

Other privacy changes include:

    • Photo Privacy: With iOS 14, when apps ask for access to your Photos app, you can choose to only give them access to select photos rather than your entire Photo Library. 
    • Recording Indicator: Whenever an app has access to your camera or microphone, a recording indicator is displayed at the top of your screen
    • Approximate Location: Rather than having to share your exact location, you can share your approximate location with an app (ideal for apps like news or weather)

The iOS 14 privacy changes will change Facebook advertising effectiveness

If you’re an iPhone user, then you’ve probably already noticed a lot of these changes. But Facebook recently released an article criticizing these changes to policy and how they will impact small businesses and their future marketing efforts. 

Facebook said, “Apple’s policy will make it much harder for small businesses to reach their target audience, which will limit their growth and their ability to compete with big companies”. 

Facebook is specifically taking issue with how these changes by Apple will prevent tailored ads from being presented to potential customers. 

So, what exactly has changed?

Apple IDFA (Identifier for Advertisers) is a device identifier assigned to a user’s device which essentially follows you around the web. Until now, advertisers have been able to use IDFA to track user data (without revealing private information like name and address) in order to target and deliver customized ads. 

With the newest update, apps now have to ask permission to track you across apps and websites:

social-media-marketing-legendary social media vancouver

Image source: Apple

We predict most people will click ‘Ask App Not to Track’ as concerns around privacy have increased. 

How the iOS 14 privacy changes could impact your social media advertising

  • Conversion Campaigns: This update will impact the Facebook pixel and everything connected to it (conversion tracking, targeting and optimization). 
  • Location-based targeting: Targeting consumers based on precise locations will become more difficult.
  • Reporting: Due to the reduced ability to accurately measure ad campaign performance, it may be difficult to gain a clear understanding of what marketing efforts are working which will inevitably drive up marketing costs.

A lot is still unknown about exactly how these changes will impact the future of social media marketing, so as of right now, this is simply speculation. 

There are still a few ways in which you can effectively market to your audience:

  • Focus on collecting emails and email marketing 
  • Focus on Desktop placements for Facebook ads, when applicable
  • Review your Facebook ad reporting data to keep informed on how the changes are affecting campaign performance
  • Put more effort into organic social media marketing to lessen the requirement for paid advertising

We boosted their revenues by 104% – and more data on what we achieve for our clients

Are you looking for a social media agency in Vancouver? Selecting an agency that can prove it generates results for clients through social media marketing is key to making your investment worthwhile. 

Let’s take a closer look at some specific stats we have achieved for clients:

Digital Marketing for Vancouver Coffee Chain

For our client Waves Coffee House, we reached over 540,000 people in BC and Alberta through our social media and Google ad campaigns. That’s a lot of people now thinking about where to get their next cup of coffee and sweet treat. We’ll soon be launching their Spotify ad campaign – how exciting! 

One of Waves’ best performing posts in the last month has been this giveaway which resulted in the following: 

  • 3,090 reach
  • 3,538 impressions
  • 447 likes
  • 1,250 comments
  • 27 saves

Social-media-agency-vancouver- legendary social media vancouver

Some other great performing posts:

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Digital Marketing for eCommerce Brands

Through our email marketing campaigns and paid social media campaigns, we have been very successful at helping to increase revenues for eCommerce clients. 

For one such client, we helped generate over $45,000 with just 2 emails to their customers. 

For the same client, we transformed $776 in ad spend into over $28,000 in sales in one month.

We’re so grateful that we’ve been able to make a big impact on the growth of local Vancouver businesses with our digital marketing efforts.

We helped another eCommerce apparel client improve their website conversion optimization and increased their revenue by 104%. 

Digital Marketing for Vancouver Restaurants

By creating radio, Spotify and social media ads, we reached over 523,000 people to tell them about Disco Cheetah’s mouthwatering food, available for delivery and takeout.  

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Social-media-agency-vancouver- legendary social media vancouver

Online Marketing for Travel Companies

With our social media ad management, we have increased website traffic for Sahara Touring – despite travel restrictions due to the current pandemic, over 4,800 visited their website so far, thanks to our social media services. 

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One of our top tips to increase social media engagement: Giveaways

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Another giveaway that we created for The Facial Room increased their following and engagement, some quick stats from this post are:

  • 70 profile visits 
  • 282 likes 
  • 555 comments 
  • 2,663 impressions 

We’re here to serve

Here at Legendary Social Media, we offer full-service social solutions to our clients, this includes:

  • Social media auditing, strategy & competitive analysis 
  • Creative direction & project management
  • Social media management 
  • Instagram stories & highlights
  • Influencer campaign management
  • Reporting
  • Paid ad campaign management 
  • Content creation
  • Styling & photography
  • SEO content writing 
  • Google PPC campaigns

By identifying the specific needs of our clients, we have been able to increase revenue, followers, website traffic and engagement through our work. 

According to research, 3.6 billion people are using social media worldwide. Therefore, you need to manage your social media effectively in order to reach your target audience. If managing your business’s social media platforms seems overwhelming to you, then consult with an expert, a social media agency! 

Want to step up your social media game in 2021 with a social media agency in Vancouver? Reach out to us for a custom quote! 

Client Feature: Disco Cheetah Korean Grill

We’re back with another client feature! This time, we’re super pumped to introduce one of our long-standing clients, Disco Cheetah Korean Grill

“We cook up bright, bold Korean dishes that are totally unique in Vancouver, you won’t find our flavours and colours anywhere else. And we serve it all hot, fast and in a format that’s affordable and comfortable for urban Vancouverites to enjoy.”

When we began working with Disco Cheetah in 2017 they were a popular local food truck that could be spotted around the streets of downtown Vancouver during the week, and at local farmers markets and events on the weekend. Since then, they have expanded to their first brick-and-mortar location on Davie St and have quickly established themselves as one of the top delivery restaurants in the city on UberEats. 

Our team can’t get enough of their delicious food!

What we provide for Disco Cheetah Korean Grill 

We manage nearly all of Disco Cheetah’s marketing needs. Our work so far has included creating and managing the following:

  • Social media marketing on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Food photography & styling 
  • Paid campaigns (leading audiences to their website and ordering from food delivery apps)
  • Local radio ads (listen for their ad running on 102.7 The Peak) 
  • Influencer media tastings

To grow Disco Cheetah’s following, our content manager, Nina, creates posts with engaging and humorous captions (so many puns!). Our in-house photographer, Kat, creates beautifully styled photoshoots showcasing their food’s bright colours.

client feature disco cheetah korean grill - legendary social media vancouver

Influencer marketing in Vancouver

One of our favourite services that we provide to Disco Cheetah is hooking them up with local foodie influencers for media tastings and contests. These partnerships have generated a ton of brand awareness for the restaurant. Our monthly influencer lead contests generate 2,000+ entries each and gain Disco Cheetah an average of 100 new Instagram followers per month. 

Keep an eye on their Instagram for the next contest! 

client feature disco cheetah korean grill - legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. –

Why is a professional photographer so expensive?

Have you looked into hiring a professional photographer? Received a quote, and thought to yourself “WTF! Why is it so expensive?” 

Here’s the deal as to why photography is expensive and what goes on BTS (behind the scenes). 

A social media photographer IS a professional photographer

Yes, we know- professional photography seems like a large expenditure in the short term, whether it’s for your social media, eCommerce website, print marketing or any other purpose! However, nothing has a stronger impact on a potential buyer than a visual representation of your brand or product. 

Photography is a major investment that your business should definitely consider. 

In marketing, visuals are the first element that evokes an emotional response (before text) and that emotional response is what will make or break a sale. The photos on your website and social media are representing you and your brand, and are a huge part of user experience. So obviously, you want to present your business in the best way possible. 

Professional photographer costs: The breakdown

Some clients may only associate pricing with the final delivered images, and it’s important for us to educate our clients in our photography process and what exactly goes on behind the scenes, so they have a better understanding of exactly what they’re paying for. 

There are a few key factors to consider in photography pricing, but these are the 5 most significant: 

One. Time 

For every hour of shooting, there are a few hidden hours of prep work and communication that you perhaps never considered:

  • Pre-production (Time spent planning the Photoshoot. Including emails sent, castings, building a team, creating mood boards, product acquisition and gathering of props) 
  • Travelling to and from the photoshoot
  • Setting up equipment/ breaking down
  • Time spent uploading, culling and editing images
  • Time spent communicating with the client, sending proofs and making adjustments
  • Discussions and final delivery to the client 

Two. Photography Equipment 

Photography equipment is HELLA EXPENSIVE. Just the camera body alone is upwards of $2.5K for a professional set up like ours. Here is a list of equipment a professional photographer requires to produce professional work and run a business:

  • Camera (including a backup camera)
  • Lenses 
  • Lighting equipment (studio or Speedlite)
  • Memory cards
  • Extra batteries
  • Tripod
  • Backdrop stands
  • Backdrops
  • Reflectors
  • Computer/ Laptop
  • External hard drives & online storage
  • Camera bags
  • Insurance (If you’ve spent thousands of dollars on equipment and you’re running a photography business, then you need insurance. This is upwards of $350 per year depending on what your needs are)
  • Rental equipment (we sometimes have to rent gear and this is a cost that should be factored into a quote for our clients)

Another consideration for photography equipment is that over time there is wear and tear on your gear and equipment needs to be repaired, serviced, cleaned and then eventually upgraded. 

One of our studio lights recently required a new flash tube and that set us back a cool $374!

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Three. Editing Software

So once your photographs have been taken, they then need to be processed. This usually requires software like:

These require a subscription and have fees (either monthly or yearly). 

Four. Other Digital Tools

Nothing in life is free, even the software used to deliver edited photographs to our clients. We use Pixieset (a local Vancouver app) but there are other similar (paid) subscription-based apps out there that do the same thing. 

Even a simple tool like Google Drive requires a subscription so we can host the thousands of photos we capture every month.

Five. Experience and Skillset 

Whether a photographer has had professional training or is self-taught, they have likely spent years learning, honing their craft and developing their own personal style of work. 

“If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes”. ~Davy Greenberg

Our very own photographer, Kat, studied photography at Newcastle College. Learning and gaining a practical skillset that she has been able to apply to her work for the past 10 years. As part of her previous work as an eCommerce photographer for a fashion brand, she has also gained a unique eye for styling, paying particular attention to detail and working in a fast-paced environment. 

Final thoughts

Like most things, you get what you pay for when it comes to professional photography.

Photography, including social media photography, is much more than:

  • Show up
  • Shoot
  • Edit
  • Send

There’s planning, equipment, experience and hard costs to factor in as well. The great thing is, photography is a powerfully impactful marketing asset that lends huge credibility, shareability and presence to your brand.

How does video help your website’s SEO?

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

Bet you didn’t know that Facebook owns Instagram (and why that matters)

Did you know that Facebook owns Instagram and Whatsapp? Here’s why that matters to your social media marketing. 

 

Facebook owns Instagram and some other stats:

According to the results of a recent survey done by The Verge, few people are aware that Facebook owns Instagram. Here’s what The Verge’s survey found:

47% of people are aware that Google owns Youtube

38% of people are aware that Facebook owns Instagram

29% of people are aware that Facebook owns Whatsapp

12% of people are aware that Amazon owns Twitch

It’s been 8 years since Facebook successfully acquired Instagram – so it’s very interesting to read that people still aren’t aware of the connection between the two social media giants. 

In 2019, Facebook made the effort to make people more aware of which apps they own by slightly rebranding their interfaces. It was as simple as “Instagram from Facebook” and “Whatsapp from Facebook”. Subtle changes = you probably didn’t even notice. 

 

Why does this matter?

In order for us to be a successful social media agency in Vancouver, it’s important for us to have a complex understanding of all the social media platforms and how they work. As part of our work, we create paid campaigns and strategies for our clients on Facebook and Instagram. 

Facebook currently has roughly 2.7 billion active users worldwide, so the opportunity for your business to reach its target audience is massive! 

 

How Facebook ads work with Instagram

Facebook creates an advertising profile for each user by harvesting information – not just basic information from your profile, but interests, behaviours and connections. Facebook also gathers information on what you do on its family of apps (including Instagram and Whatsapp). 

From a marketer’s perspective, this means you can target a very specific audience using this data to generate sales, traffic, leads and more, as well as increasing your brand’s recognition by just using Facebook ads across a variety of platforms (again, including Instagram and Whatsapp). 

The Facebook Ads Manager platform acts as a one-stop-shop for setting up paid campaigns that run on Facebook and Instagram. From here, you can access Instagram and product catalogues. 

 

Let’s talk demographics

OK, now time for us to consider your target audience and the industry you work in. Is it more visual, or information based? Are your products better suited to an older customer? Male or female?

It’s important to set different targeting goals for each channel: Facebook vs. Instagram. The user demographics for each channel vary greatly. More than half of Instagram users are 34 and younger, whereas Facebook’s fastest-growing age group is 65+, but is still prominently used by Millennials and GenXers.

So make sure your target audience and ad artwork are contextual to each other. Otherwise, your ads will fall short and be nonsensical. The best ads blend into your feed so well, you don’t even notice they’re ads.

 

In summary: Why it matters

The big reason why it matters, that Facebook and Instagram are essentially one and the same, is that for advertising purposes, you can seamlessly create and deploy campaigns to each platform, from one central location (Ads Manager). Ads Manager harvests data from your target demographic based on their behaviour on both platforms.

Pretty cool.

Google BERT update: What you need to know

Google’s algorithm, which determines how websites are ranked in search, are updated frequently. This helps Google to ensure that it is delivering information that is relevant to you and your interests. 

These updates happen thousands of times a year and the latest update, BERT, is affecting 1 in every 10 Google searches. Implemented in October of 2019, BERT has been enhancing the user experience.

If you use SEO to get your website to rank better in Google search, here’s what you need to know about making changes for better SEO results: 

Google’s BERT algorithm update lets website copy feel more natural 

According to Google, BERT is said to understand the context of words in natural language and sentences. What BERT is doing is taking everyday natural language and refining its crawl of websites by decoding and understanding more words against each other. 

For example, if you had searched the term “2019 brazil traveler to USA need a visa” before BERT, here’s what you would have seen: 

Before BERT, Google pulled up articles about US travelers visiting Brazil, but if you look carefully the search was about Brazil travelers needing a visa to enter the USA. After BERT, the algorithm results are much more accurate. 

And one more, “can you get medicine for someone pharmacy” …

It takes the context of a string of words and uses BERT to understand what the user is searching for more accurately. Google is placing importance and emphasis on all the words in the search keyword string, not just pulling random keywords and matching results. 

What does this mean for SEO? 

How is BERT affecting the way we write website copy? The new algorithm is pushing website owners to create content that is unique and specific and doesn’t necessarily require using exact keywords in headings and body text like in past years. 

Your content should be: 

 

  • Concise and informative 
  • Written more freely and naturally 
  • Have less emphasis on keywords 
  • More quality over quantity

This means that copywriters will have to be creating more concise, quality copy that is packed with info in short form. It means creating copy that is to the point and answers readers’ questions in an easily digestible way. That means using more natural language, without as much emphasis on keyword-loaded paragraphs and headings.
We see that Google is obsessed with the user experience and for good reason. They have implemented many algorithms to ensure that the end-user is getting quality content that is relevant to them, their locations and their interests. If you want to read more there is an awesome reference on Search Engine Journal here. 

Client Feature: Pollock Clinics

A client for nearly 2 years, Pollock Clinics is the leading vasectomy and circumcision provider in BC, and has recently expanded its line of top-tier services to include men’s sexual health treatments. 

We are proud to provide Pollock Clinics with social management on Instagram, Facebook, and Twitter. 

Instagram

There is a lot to learn about men’s sexual health and new research is coming out daily! Between symptoms and personal case studies we’ve curated The Pollock Clinics Instagram to be informative but approachable (just like them!). This includes valuable information about men and family health and wellness alongside family-focused, inviting imagery. 

Facebook

The Pollock Clinics Facebook is also curated to be educational and informative. Dr. Pollock and his team are thought leaders in the industry and we want all of Vancouver to know! Making sure clients are well informed is important to Dr. Pollock, so they can rest assured that they are in trusted hands. We’ve researched, written, published and read just about every men’s health, family and relationship-related and share relevant articles, ensuring that all clients are well prepared and kept up to date with all the insider news they need. 

 

Why Pollock Clinics is leading this industry

Dr. Pollock in his team are renowned in their industry and changing medicine with innovative new technologies. Their clinic invented two very seamless, quick and painless methods of vasectomy and circumcision. Pollock Clinics’ no-scalpel vasectomy heals much faster than the traditional method, is less invasive and requires no stitches. Using the Shang Ring method, their circumcision procedures are available for both adults and infants and can be performed in less than an hour for adults and less than 60 seconds for infants.  With a focus on giving men back the sex life they deserve, Dr. Pollock and his team now offer a handful of services to improve the sexual lives of patients with erectile dysfunction, testosterone deficiency and much more.

They are truly thought leaders in their industry and committed to improving the quality of life for families in Vancouver and abroad! 

Dr. Pollock and his partner Dr. Chang have both done educational work in countries like Haiti, Turkey, China, and Rwanda, lecturing on their cutting edge technology and speaking about the importance of family planning. 

Their reliable service, warm and friendly environments and 24/7 aftercare access have made Pollock Clinics the leading provider for men’s medical treatments in Vancouver and New Westminster with little no wait times and appointments available within a couple of days.

Pollock Clinics aims to ensure a personalized and private experience and have become the leading provider for circumcision for adult men. Every procedure is done in-house at one of their two locations where the staff ensures every client is welcomed and taken care of in a warm, friendly, knowledge-rich environment. 

 

Read about our other clients who we are thrilled to work with, here: 

Waves Coffee
The Facial Room
The Mamma Trainer

How to set up social media ads that lead to sales

What’s the goal of working so hard on your company’s social media? For most eCommerce businesses the answer is: increasing sales. 

Remember that social media is a marketing tool. That means posting to social media is a long-game effort, that contributes to building your brand which will impact sales over time.

Still, most business owners want to see an uptick in sales right away. We can achieve that using social media by running paid ad campaigns on Facebook, Instagram, YouTube, Twitter and Pinterest, for example.

Here are 5 tips that our agency uses to set up ads on social media that lead to sales.

Tips for social media ads that lead to sales

One: Set up your eCommerce site to integrate with social media sites 

If you have an eCommerce site, you need to make sure it’s integrated with social media sites. On Facebook, you can do this with Facebook Pixel. Then you can build your product catalogue on Facebook, using Pixel to integrate that into other sites like Shopify and WooCommerce. This allows your website to share data with Facebook, in order to more accurately track where your online sales are coming from.

Two: Establish your target audience

The easiest customers to reach out to are the ones that are already interested in your brand or could quickly become interested. You can connect with these customers through a carefully constructed target audience list. Make sure you establish the type of customer you are targeting – the more specific, the better. Create cold audiences by narrowing down your customer’s age, interests, location and online activities. You’ll also want to show ads to warm audiences who have already interacted with your brand, by buying products, liking your social media posts, signing up to your email list, or visiting your website. 

Three: Get product awareness

Now that you have your target audiences established, it’s time to start marketing. Doing conversion ad campaigns requires a multi-phase approach and money for ads, placements, and more. The first phase of a conversion campaign is getting people to know your brand. People usually aren’t going to buy your products when they’ve never even heard of your company. So create content to introduce yourself! Videos are great for this, as long as they are short and engaging. Once you’ve gotten your company name out there, you’re ready for the next stage… 

Four: Foster product consideration 

Now it’s all about your products. Don’t worry about selling them – focus on getting potential customers to look at them. Create ads that will drive people your site to scroll through the products you have available there. One of the best ways to do that is with photos of people engaging with the products. Just make sure the people are smiling and happy. This may sound like a cliche, but it is because it can make a huge difference in sales. 

Five: Send out targeted campaigns 

The final step is closing the deal. This is where you convert your audience into customers. You can do this through dynamic product ads. These are ads that show the exact products the viewer was looking at on your site. It’s a great way to convince a potential customer to pull the trigger and make a purchase. 

Once you have customers, don’t forget to re-target them. Tell them when you have sales, new products, or when it’s time for them to reorder. That way, as you build your customer base, you also build return sales – the basis for any long-term business! 

 

Social Media Client Feature: The Facial Room

Kind, beautiful and powerful are three words that describe Patricia Asmar to a T. We began working with Patricia’s business, The Facial Room, in the summer of 2019. The Facial Room is Canada’s largest online retailer of Eminence Organic Skin Care, based in Surrey, and Patricia is also a top facialist in the Greater Vancouver Area. 

Here’s why we love Patricia and The Facial Room so much, and what our work for her brand entails. 

Our social media client, The Facial Room 

The Facial Room is Canada’s largest Eminence Organic Skin Care online retailer. A C.I.D.E.S.C.O. trained and internationally certified esthetician, Patricia Asmar has always been passionate about skin care. When she discovered Eminence Organic Skin Care line, she was amazed. She became a leading expert in the line, using it on her clients – and herself, of course. And you should see her skin! Patricia has redefined “glowing skin” by taking the term to a whole new level.

The Facial Room has been in business for 19 years, with the eCommerce side being active for about 6 years. 

Whether clients are looking to break away from break outs of shoo away their crow’s feet, The Facial Room helps them get the skin of their dreams at Patricia’s spa, or from their own homes!

The Facial Room’s social media

the facial room instagram - legendary social media vancouver
A peek at the Instagram Feed we created for The Facial Room, including photography by our own Adrian Perry. October 2019.

At Legendary, we handle all of The Facial Room’s social media. In order to do that, we take care of the following elements:

One: Visual feed styling and photography

One of our core responsibilities is to represent The Facial Room’s brand visually on social media. In order to achieve this, Adrian does prop styling and photography using Eminence Organics products that are available through The Facial Room’s website. We focus on a natural colour scheme in the photos, with a cozy, moody feel. This connects with the natural ingredients in Eminence Organic Skin Care’s products. 

Two: Instagram and Facebook marketing

Legendary runs The Facial Room’s Instagram and Facebook accounts. We create The Facial Room’s Instagram Stories and manage the shoppable Instagram Feed. To help build the company’s social media following, we focus heavily on education in each post in order to instill trust in the products from the brand’s customers. Our posts for Instagram are slightly different than Facebook, in order to communicate effectively with the audience of each platform, which are not quite the same. We manage comments, DMs, account growth and product tagging. We love getting to highlight the company’s awesome service. Seriously – they even send samples and organic Belgian chocolates with every order! 

Three: Paid campaigns 

Another element of our work with The Facial Room is the paid campaigns we create and optimize. The goal of these campaigns is to drive sales – therefore, we first set up a campaign to drive traffic to The Facial Room’s website, then a separate campaign focused on converting looky-loos into paying customers. In all, we built over 100 ads across 6 audience groupings for the first phases of these two campaigns.