Client Feature: Le Hibou Kids

We’re back with another client feature! This time, we’re super excited to introduce to one of our newest clients, Le Hibou Kids.

Le Hibou is a kidswear brand based here in Vancouver. Their mission is to bring play-friendly and timeless kids clothing for 6 months + to Canada. Part of what makes LeHibou so unique is that their clothing is thoughtfully designed and made in Korea, where the founders, Alyssa and Liz are originally from.

“When I moved to Canada and had my own child, I struggled to find timeless clothing that was unique and affordable, and I wasn’t the only mom looking for this! So I founded Le Hibou Kids with my friend Liz, and haven’t looked back since.” –Alyssa, co-founder of LeHibou

What we provide for LeHibou kids

Legendary has been working alongside Le Hibou Kids to create the following:
Shopify Website Copywriting
Conversion Optimization
Social Media Advertising Campaigns
Social Media Management
Social Media Photography
Video Production
Email Newsletter Consultation

Check out our most recent photo and video shoot for their Fall Collection:

kidswear-legendary social media vancouver

 

 

5 pro tips to styling product photography

We recently shared our 5 essential tips for creating better photography for your Instagram feed. But what about styling better photos? We’re going to specifically focus on product photography here, but you could apply these 5 tips to photography in general! 

Understand the brand you’re working with

This might sound obvious, but it’s imperative that you understand the brand you’re working with and its target audience. So before you shoot, clearly communicate with your client and create a brief from this conversation. Words like ‘modern, clean and crisp’ or ‘fun, bold and playful’ are clear indicators of what they’re looking for and will influence the overall aesthetics of the images you create. 

Proportion and scale 

Be very mindful of proportion and scale in your product photography. Objects have the tendency to look larger to the camera eye. When styling, I always opt for smaller props and here’s why:

  • Smaller props don’t pull focus away from the actual product
  • You can potentially fit more product into your frame
  • Small, relatable props will give an indication of the product size IRL

For example, jade rollers generally only come in one size. So by featuring this alongside your skincare products, it gives the viewer an accurate perspective of how big the bottles/containers are in real life. 

Colour scheme

Choose your colours wisely! 

Colour is an integral element of photography as it evokes emotions and feelings within us and colour palettes can determine how we perceive a brand. For example, here at Legendary, we love using fun, bold colours because we want to represent ourselves as fun and energetic (WHICH WE ARE BTW).

By contrast, for our client Love & Natural, when shooting, we tend to stick to clean white, neutral colours and greens because they’re calming and natural. 

For our client, The Facial Room, we create an ombre colour feed. That essentially means that every month, we focus on one colour hue and then blend it into the next month. Here you can see we use pops of colour from flowers, props like books and then sometimes the colour of the actual product itself. 

Here we went from green to blue:

social media photographer- legendary social media vancouver

Consistency 

Consistency is key to preserving the brand’s identity in photographs, all while achieving enough variety so that the social media feed doesn’t come out looking boring. A few key things to remember when styling your images: 

  • Context 
  • Cohesiveness
  • Repetition

What story are you trying to tell? Ensure that every element of the image makes sense to the context of this story and works together in a cohesive way. 

If you’re photographing a lotion and the main ingredient is almonds, then almonds would make a good prop and make sense to the image. It would also give the customer an instant visual of what to expect from product ingredients! 

If you’re creating a series of images, then try repeating one small element throughout the series to make the collection more cohesive. 

Rule of thirds

In photography, the ‘rule of thirds’ is a theory that dictates the image composition. The idea is that if an image is divided evenly into thirds, both horizontally and vertically, then the subject or items of interest are best placed on those intersectional points. 

The intention of this rule is to help you take a more well-proportioned and balanced image so when styling, keep this tool in mind!

Our eyes naturally move through an image from left to right, so perhaps try styling your product and props in a diagonal line that moves this way. 

I would consider this more of a guideline and not a hard rule. However, avoiding having your subject in the centre of the image will always make for a more interesting composition so keep that in mind when photographing and styling. 

social media photographer- legendary social media vancouver

Final thoughts

Ultimately, our goal with our product photography is to tell a story and sell a lifestyle. Product photography should be aspirational and evoke an emotion that makes the customer want to own the product. This is something that Legendary Social Media can do – contact us! 

 

Why is a professional photographer so expensive?

Have you looked into hiring a professional photographer? Received a quote, and thought to yourself “WTF! Why is it so expensive?” 

Here’s the deal as to why photography is expensive and what goes on BTS (behind the scenes). 

A social media photographer IS a professional photographer

Yes, we know- professional photography seems like a large expenditure in the short term, whether it’s for your social media, eCommerce website, print marketing or any other purpose! However, nothing has a stronger impact on a potential buyer than a visual representation of your brand or product. 

Photography is a major investment that your business should definitely consider. 

In marketing, visuals are the first element that evokes an emotional response (before text) and that emotional response is what will make or break a sale. The photos on your website and social media are representing you and your brand, and are a huge part of user experience. So obviously, you want to present your business in the best way possible. 

Professional photographer costs: The breakdown

Some clients may only associate pricing with the final delivered images, and it’s important for us to educate our clients in our photography process and what exactly goes on behind the scenes, so they have a better understanding of exactly what they’re paying for. 

There are a few key factors to consider in photography pricing, but these are the 5 most significant: 

One. Time 

For every hour of shooting, there are a few hidden hours of prep work and communication that you perhaps never considered:

  • Pre-production (Time spent planning the Photoshoot. Including emails sent, castings, building a team, creating mood boards, product acquisition and gathering of props) 
  • Travelling to and from the photoshoot
  • Setting up equipment/ breaking down
  • Time spent uploading, culling and editing images
  • Time spent communicating with the client, sending proofs and making adjustments
  • Discussions and final delivery to the client 

Two. Photography Equipment 

Photography equipment is HELLA EXPENSIVE. Just the camera body alone is upwards of $2.5K for a professional set up like ours. Here is a list of equipment a professional photographer requires to produce professional work and run a business:

  • Camera (including a backup camera)
  • Lenses 
  • Lighting equipment (studio or Speedlite)
  • Memory cards
  • Extra batteries
  • Tripod
  • Backdrop stands
  • Backdrops
  • Reflectors
  • Computer/ Laptop
  • External hard drives & online storage
  • Camera bags
  • Insurance (If you’ve spent thousands of dollars on equipment and you’re running a photography business, then you need insurance. This is upwards of $350 per year depending on what your needs are)
  • Rental equipment (we sometimes have to rent gear and this is a cost that should be factored into a quote for our clients)

Another consideration for photography equipment is that over time there is wear and tear on your gear and equipment needs to be repaired, serviced, cleaned and then eventually upgraded. 

One of our studio lights recently required a new flash tube and that set us back a cool $374!

professional-photography- legendary social media vancouver

Three. Editing Software

So once your photographs have been taken, they then need to be processed. This usually requires software like:

These require a subscription and have fees (either monthly or yearly). 

Four. Other Digital Tools

Nothing in life is free, even the software used to deliver edited photographs to our clients. We use Pixieset (a local Vancouver app) but there are other similar (paid) subscription-based apps out there that do the same thing. 

Even a simple tool like Google Drive requires a subscription so we can host the thousands of photos we capture every month.

Five. Experience and Skillset 

Whether a photographer has had professional training or is self-taught, they have likely spent years learning, honing their craft and developing their own personal style of work. 

“If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes”. ~Davy Greenberg

Our very own photographer, Kat, studied photography at Newcastle College. Learning and gaining a practical skillset that she has been able to apply to her work for the past 10 years. As part of her previous work as an eCommerce photographer for a fashion brand, she has also gained a unique eye for styling, paying particular attention to detail and working in a fast-paced environment. 

Final thoughts

Like most things, you get what you pay for when it comes to professional photography.

Photography, including social media photography, is much more than:

  • Show up
  • Shoot
  • Edit
  • Send

There’s planning, equipment, experience and hard costs to factor in as well. The great thing is, photography is a powerfully impactful marketing asset that lends huge credibility, shareability and presence to your brand.

5 essential tips from a professional social media photographer

You have the ability to stop social media users in their scrolling tracks with striking photography! Our professional photographer & content creator, Kat, put together her 5 top tips to help you create better social media photography to gain the attention of your followers. 

One. Lighting

Light is probably the single most important part of photography. The type of light you choose shapes the look and feel of your photos. Often brands pick a style of light and stick with it. Ever heard the terms ‘light and airy’ or ‘dark and moody’ thrown around about social media photography? These words pertain to LIGHT. 

Some other terms you might have heard:

  • Natural light 
  • Studio light 
  • Harsh light 
  • Soft light 
  • Golden hour light 
  • Flat light
  • Backlit 

If you don’t have professional lighting equipment then you need to learn about natural lighting and what time of day will work best for you. If you’re solely relying on natural light, then invest in a reflector. Reflectors are usually inexpensive but have the ability to bounce light, filling in shadows as well as blocking harsh light.

Pro tip: Avoid shooting at midday as this is the brightest light of the day and is very challenging to work with. Midday sun brings harsh shadows, heavy contrast and if you’re working with models = squinting!

Two. Backgrounds

Use simple backgrounds/backdrops when shooting products to ensure the focus remains on the product or subject matter. Here at Legendary, we use seamless backdrop rolls from BD Backgrounds as well as slabs of marble, tile and wood flooring, available from DIY stores such as Home Depot

social-media-photographer-legendary social media vancouver

Three. Framing & Composition

Don’t be afraid of negative space or cropping out some of your subject matter. Play around with your framing to create a more interesting image. I personally love shooting through sheer fabrics, flowers or other foliage making the edges of the images slightly blurred to create an interesting composition. 

photography-legendary social media vancouver4. Props 

Add interest to your product/flat lay photography with props! 

So, for this one, it’s key to remember that your props should compliment your product or subject matter – add appropriate details or highlight key ingredients. For example, the images above highlight the flavours of the Refresh beers we shot for Steamworks Brewery. Photography is a form of storytelling, so what are you trying to communicate with your image?

Prop suggestions: 

  • Textures (fabrics, ribbon, cheesecloth etc)
  • Flowers
  • Ingredients (fruits, nuts, lavender, eucalyptus)
  • Bottles, straws, balloons, sunglasses, bags, towels
  • Dishes, trays, cake stands, cheese boards
  • Paper, envelopes, cards, scissors, stamps, stationary 

5. Editing

We use Lightroom for image selecting/culling and basic adjustments (such as colour correction) as we can batch this and apply to all our selected images. 

Here at Legendary, we like our work to look clear and crisp. Of course, most of the work is done in-camera to ensure this but we do add sharpness in Photoshop as well other basic adjustments (levels and curves if more is required) and retouching on any unwanted marks and splodges.

We also recommend ensuring that your editing styles remain consistent so your social feed reflects this consistency and your brand becomes more recognizable. 

There are also a plethora of mobile apps available if you’re using your phone: 

Pro tip: Consider compressing your images for web usage by using photo optimization software that will compress file size with compromising image quality, such as Jpeg mini

Are you aware that Legendary is now offering product and social media photography as a standalone service?

We’re creating imagery that tells a story, inspires a feeling and stops a scroll!