5 pro tips to styling product photography

We recently shared our 5 essential tips for creating better photography for your Instagram feed. But what about styling better photos? We’re going to specifically focus on product photography here, but you could apply these 5 tips to photography in general! 

Understand the brand you’re working with

This might sound obvious, but it’s imperative that you understand the brand you’re working with and its target audience. So before you shoot, clearly communicate with your client and create a brief from this conversation. Words like ‘modern, clean and crisp’ or ‘fun, bold and playful’ are clear indicators of what they’re looking for and will influence the overall aesthetics of the images you create. 

Proportion and scale 

Be very mindful of proportion and scale in your product photography. Objects have the tendency to look larger to the camera eye. When styling, I always opt for smaller props and here’s why:

  • Smaller props don’t pull focus away from the actual product
  • You can potentially fit more product into your frame
  • Small, relatable props will give an indication of the product size IRL

For example, jade rollers generally only come in one size. So by featuring this alongside your skincare products, it gives the viewer an accurate perspective of how big the bottles/containers are in real life. 

Colour scheme

Choose your colours wisely! 

Colour is an integral element of photography as it evokes emotions and feelings within us and colour palettes can determine how we perceive a brand. For example, here at Legendary, we love using fun, bold colours because we want to represent ourselves as fun and energetic (WHICH WE ARE BTW).

By contrast, for our client Love & Natural, when shooting, we tend to stick to clean white, neutral colours and greens because they’re calming and natural. 

For our client, The Facial Room, we create an ombre colour feed. That essentially means that every month, we focus on one colour hue and then blend it into the next month. Here you can see we use pops of colour from flowers, props like books and then sometimes the colour of the actual product itself. 

Here we went from green to blue:

social media photographer- legendary social media vancouver

Consistency 

Consistency is key to preserving the brand’s identity in photographs, all while achieving enough variety so that the social media feed doesn’t come out looking boring. A few key things to remember when styling your images: 

  • Context 
  • Cohesiveness
  • Repetition

What story are you trying to tell? Ensure that every element of the image makes sense to the context of this story and works together in a cohesive way. 

If you’re photographing a lotion and the main ingredient is almonds, then almonds would make a good prop and make sense to the image. It would also give the customer an instant visual of what to expect from product ingredients! 

If you’re creating a series of images, then try repeating one small element throughout the series to make the collection more cohesive. 

Rule of thirds

In photography, the ‘rule of thirds’ is a theory that dictates the image composition. The idea is that if an image is divided evenly into thirds, both horizontally and vertically, then the subject or items of interest are best placed on those intersectional points. 

The intention of this rule is to help you take a more well-proportioned and balanced image so when styling, keep this tool in mind!

Our eyes naturally move through an image from left to right, so perhaps try styling your product and props in a diagonal line that moves this way. 

I would consider this more of a guideline and not a hard rule. However, avoiding having your subject in the centre of the image will always make for a more interesting composition so keep that in mind when photographing and styling. 

social media photographer- legendary social media vancouver

Final thoughts

Ultimately, our goal with our product photography is to tell a story and sell a lifestyle. Product photography should be aspirational and evoke an emotion that makes the customer want to own the product. This is something that Legendary Social Media can do – contact us! 

 

Want more views on your YouTube videos? Here’s how:

Want more views on your YouTube videos? Here’s how: 

So you’ve got your YouTube channel up and running and you are ready to start posting videos in your unique way, and become a viral star. 

2 billion people watch videos on YouTube every month. So, a huge potential reach! 

But how do you tap into that audience on such a competitive social media platform? Here are six pro tips: 

 

Follow these six simple steps to get more eyes on your YouTube videos: 

One. Establishing an audience and zeroing in on them: 

Who is your audience? What do they like? Remember that nifty social media style guide you wrote a while ago? It’s a good time to revisit that. It’s also a good idea to have a plan with clear goals and a solid content strategy that will speak directly into the eyes and ears of your audience. 

The content you create needs to be specifically targeted to what your audience loves to watch, so do your research to see what your fans are into, and what they don’t like.

A good example is this video by Jackie Alia, a famous YouTuber and makeup artist. Her video about how to tie and wear headwraps and turbans is talking specifically to hijab-wearing women and has zeroed in on a specific niche of women: 

 

 

Be like Jackie Alia. 

 

Two. Improve your videos’ YouTube SEO and get up in the search ranks 

YouTube is a really great platform for posting and sharing videos, but it is also an optimized search engine that doesn’t look at the content of your video. Instead, it ranks your videos based on how you optimize the tags, category, description, and keywords for each video you post.

Researching and creating a list of your industry’s keywords or using Google Keyword Finder can be super helpful. 

Compile a list of your nice’s most used keywords and insert those words in your metadata (video titles, description text, subtitles, tags). 

Creating more content in line with those keywords is another sure way to release content that jives with your people! 

Three. Be unique with your content 

Although we are ALL inspired by someone or something, directly replicating your favourite YouTuber isn’t going to get you your own unique fanbase. 

Did your favourite YouTuber make a video about how they clean their house? Then maybe your video is about how to clean your house with all-natural products, or how to buff the taps in your washrooms to get them extra shiny. 

The content you are creating, although done before, should be specific and unique to you and your brand. Use your voice to create something different! 

Four. Customize your thumbnails 

We are visual creatures. Youtube video thumbnails are designed to make viewers stop and want to watch your vids. When users are scrolling through YouTube your thumbnail should be interesting and entice your viewers to click play! 

Try using a clear and close up portrait of your face or adding text to your thumbnail, adding a filter to your videos to keep your look specific and on brand or making it uniquely visually appealing. Remember, you want to be the one who stands out in your niche! 

 

Five. Keep your videos streaming by creating playlists 

The goal here is to keep people watching your content. To keep people on your channel in YouTube, create a playlist of your videos that will continue to play after the last has ended and reduce the risk of them darting off to another page. 

 

Six. Be social and build relationships! 

Increase the likelihood of someone re-visiting your channel by engaging with your fans! Chances are you will begin building relationships with your fans, which will make them want to watch more videos overall. Build authentic, genuine and sustainable relations with viewers by: 

  • replying to comments 
  • including other people’s content in your videos
  • running contests 
  • making reaction videos to comments or other videos 

 

Building your following takes time but getting started is always the first step to a more successful, more watched, and more liked YouTube channel. 

 

Seven ways to build a social media presence from zero

Starting a new social media account can feel overwhelming. How do you compete in a landscape where so many other users are already established? How do you get attention or followers of your own? Here are some tips to help you get started.

7 tips to help you build your social media

One: Look for inspiration

Before jumping into the social media space, take a look at what’s working for others! Pay special attention to those working in the same niche as you. What gets the best response from their followers? What do you like that they do? What do you want to avoid? All this research will help you clarify your own social media strategy.

Two: Identify trends

Social media has its own trends – and rides on larger cultural trends as well. Stay on top of what all these trends are and engage with some of them! That said, you don’t need to hit every single trend. Some of them may not fit with your business or brand. So be selective, picking and choosing the trends that are right for you!  

Three: Create a posting schedule

When you get busy, it’s easy to lose track of posting. Before you know it, you haven’t posted in weeks and the following you’ve been building has scattered. Avoid this by scheduling your posts in advance. That way, you’ll never have to worry about missing a post!

Four: Vary your content

Social media offers a wide variety of content options, including:

  • Pictures
  • Messages
  • Videos
  • And more!

Varying your content is one of the best ways to grow your audience. Remember to include videos as they have some of the best return on investment (or ROI).

Five: Advertise

Some people worry about advertising on social media. Does it really work? Is it worth the money?
Yes! The results you get can depend on your niche and audience, but advertising is absolutely worth a try. Start small and then, if you are getting positive results, expand from there.

Six: Don’t just make your account an ad

Nobody wants to feel like your social media account is just a long-running ad: people don’t want to engage with a brand that’s always selling, rather than connecting with its followers.
Make sure that, in addition to posts about your business, you also speak about related topics that interest you. That way, your account will feel personal and authentic.

Seven: Hire a social media agency

Social media can be time-consuming and, if you aren’t getting the results you want, frustrating. Social media agencies can take the work of social media off your plate, implement a solid strategy, track results and improve the overall performance of your social media accounts.