We love our clients! Today, we want to celebrate one of our amazing clients – Waves Coffee House. This Vancouver-based chain of 31 coffee shops located across BC and Alberta is all about connecting people in their local cafe. For the last year, we have been working with Waves Coffee to create social media that reflects their vibe and values.
Our social media plan for Waves Coffee
We built a multi-platform social media plan for Waves. Our work with the company has included creating and managing:
- Content around Waves Coffee’s brand story
- Content addressing the company’s speciality coffee beans, drinks and promotional features
- Content promoting special events like CTV’s Sidewalk Slam and Waves Coffee’s 13th birthday
- Social media engagement and customer service on Twitter
- Ads for promotions
- Ads for Wave Coffee’s Wellness Campaign
- Photography and styling for digital POS and social media banners
- Graphic design for printed in-store promo materials
- Stop-motion video for social media
Two social media campaigns Legendary created for Waves Coffee
Social media campaigns are important to get your new products and promotions out there! Here are two of the most successful campaigns for Waves Coffee…
One: Waves Wellness
To ring in the new year and help people start off on a healthy foot, Waves calls their first campaign of each year Waves Wellness. This year, Waves partnered with Blender Bites and introduced Oat Milk, a vegan protein wrap, as well as their turmeric latte.
We ran a collection of ads targeted to people who live near a Waves location featuring a stop-motion video we created, which garnered:
- 325,000 impressions
- Over 38,000 views of the stop-motion video
Our light, colourful look brought the feeling of a fresh start to the campaign. By doing this, we connected Waves Coffee’s products to warmth, excitement, health and hope – all feelings we associate with the new year!
Two: Daffodil campaign
Our next social media campaign for Waves Coffee was the Daffodil campaign. This campaign focused on a partnership between Waves Coffee and the Canadian Cancer Society. In order to promote this partnership, we did a series of social media photography. Then we produced and filmed a video with the Canadian Cancer Society. We took this content and built social media posts and ads around them.
It was such a pleasure being able to share this important message and raise awareness about the Canadian Cancer Society! We’re particularly proud of this campaign because it shows how you can use your social media to support your business and do good in the world. Talk about a win-win!
Are you ready to up your social media game? Legendary Social Media is here to help! Tell us what you want out of your company’s social media and let us assist you in achieving those goals!
