4 stats to enhance your 2021 social media marketing strategy

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

social-media-marketing-legendary social media vancouver

Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!


How to get more Adds To Cart and Purchases on your website

If you have an eCommerce website, then your ultimate goal is to convert your website visitors into paying customers, right? Unfortunately, just because you built a website, doesn’t mean paying customers will come. You need a little thing called conversion optimization!

How do you optimize your website so visitors take the actions you want them to? There are lots of ways you can encourage people to make a purchase on your website, but we have three conversion optimization tips that we believe will get the sales you want. 

1. Establish trust on your homepage

It’s important to establish trust with users immediately. Just like in real life, first impressions can be everlasting. Firstly, include some text on why people should buy from you, instead of going elsewhere. What do you offer that your competitor doesn’t?

A landing page that speaks to everyone, speaks to no one in particular. So make sure you accurately describe the products and services you offer, and who exactly would benefit from buying from your business. 

Things to include on your homepage that will encourage users to shop or use your services:

  • Advertise current promotions
  • Free shipping (if you offer this)
  • Link to reviews
  • Pop up for a first-time buyers discount code
  • Reviews, such as Google Reviews, Better Business Bureau or Trustpilot 
  • Trust badges
  • Previous client logos

See below, how our client The Facial Room has included many of these elements in order to establish trust with viewers. 


2. Send abandoned cart emails

Abandoned cart emails are a great way to remind customers they left items in their cart and to entice them to come back and finish their purchase. 

You can easily set up Abandoned Carts email with a platform like Shopify or Mailchimp, which offers many add-on functions. 

Abandoned cart emails should include the following information:

  • A fun and engaging subject line
  • Introduction text 
  • List of products left in the cart 
  • Offer or discount
  • Checkout button or Call To Action (CTA)
  • Product reviews
  • Other product suggestions
  • Free shipping (if this option is available)
  • Add a sense of urgency with a time limit

Check out the different ways in which these three companies below executed a great abandoned cart email. They’ve used colour, snappy copy, humorous images and CTAs to regain the customer’s attention. 


Image source: Really Good Emails

3. Include customer reviews on your product pages

Reviews on your website offer up a sort of social proof to your potential customers. Customers will gain a better understanding of the products, how they work, and what past customers liked and disliked. This will influence their decision-making. 

Customer feedback will also give you insights into how your business can improve its products and services, which can also be invaluable in improving your business. 

Reviews can also help with your SEO ranking, as online customer reviews communicate trustworthiness and authority to search engines.  

One way to encourage customer reviews is by offering a discount code to customers who complete a review on your website. 

Final thoughts 

Remember to keep tracking your results! Analyze the data, test new conversion optimization methods and eventually, you will know what does and doesn’t work. 

If you enjoyed this blog post, you might also be interested in learning about how to set up social media ads that lead to sales. 

Social Media Client Feature: The Facial Room

Kind, beautiful and powerful are three words that describe Patricia Asmar to a T. We began working with Patricia’s business, The Facial Room, in the summer of 2019. The Facial Room is Canada’s largest online retailer of Eminence Organic Skin Care, based in Surrey, and Patricia is also a top facialist in the Greater Vancouver Area. 

Here’s why we love Patricia and The Facial Room so much, and what our work for her brand entails. 

Our social media client, The Facial Room 

The Facial Room is Canada’s largest Eminence Organic Skin Care online retailer. A C.I.D.E.S.C.O. trained and internationally certified esthetician, Patricia Asmar has always been passionate about skin care. When she discovered Eminence Organic Skin Care line, she was amazed. She became a leading expert in the line, using it on her clients – and herself, of course. And you should see her skin! Patricia has redefined “glowing skin” by taking the term to a whole new level.

The Facial Room has been in business for 19 years, with the eCommerce side being active for about 6 years. 

Whether clients are looking to break away from break outs of shoo away their crow’s feet, The Facial Room helps them get the skin of their dreams at Patricia’s spa, or from their own homes!

The Facial Room’s social media

the facial room instagram - legendary social media vancouver
A peek at the Instagram Feed we created for The Facial Room, including photography by our own Adrian Perry. October 2019.

At Legendary, we handle all of The Facial Room’s social media. In order to do that, we take care of the following elements:

One: Visual feed styling and photography

One of our core responsibilities is to represent The Facial Room’s brand visually on social media. In order to achieve this, Adrian does prop styling and photography using Eminence Organics products that are available through The Facial Room’s website. We focus on a natural colour scheme in the photos, with a cozy, moody feel. This connects with the natural ingredients in Eminence Organic Skin Care’s products. 

Two: Instagram and Facebook marketing

Legendary runs The Facial Room’s Instagram and Facebook accounts. We create The Facial Room’s Instagram Stories and manage the shoppable Instagram Feed. To help build the company’s social media following, we focus heavily on education in each post in order to instill trust in the products from the brand’s customers. Our posts for Instagram are slightly different than Facebook, in order to communicate effectively with the audience of each platform, which are not quite the same. We manage comments, DMs, account growth and product tagging. We love getting to highlight the company’s awesome service. Seriously – they even send samples and organic Belgian chocolates with every order! 

Three: Paid campaigns 

Another element of our work with The Facial Room is the paid campaigns we create and optimize. The goal of these campaigns is to drive sales – therefore, we first set up a campaign to drive traffic to The Facial Room’s website, then a separate campaign focused on converting looky-loos into paying customers. In all, we built over 100 ads across 6 audience groupings for the first phases of these two campaigns.

Social Media Client Feature: Little Kitchen Academy

Social media marketing is our passion! Just like we have a calling, so does our client Little Kitchen Academy. Little Kitchen Academy is a unique, Montessori-inspired cooking academy for kids that opens its first location in June. We love that we get to work with Little Kitchen to help get their incredible message out to the world!

Social Media Client Feature: Little Kitchen Academy - legendary social media vancouver

Our social media client, Little Kitchen Academy

Little Kitchen Academy works with children and teens, helping them learn about cooking, nutrition, and how to have a healthy lifestyle. But the education the kids get doesn’t end there! The staff at Little Kitchen also incorporate other skills within the cooking process. Here are just a few of the ways traditional school material is covered through cooking…

One: Math

There are a lot of calculations in cooking. Ingredients have to be measured. To, say, double or halve a recipe or substitute an ingredient, addition, subtraction, multiplication, division, and factions all come into play. When students go to the store, they have to use a variety of math skills to calculate costs, taxes, and budgets.

Two: Science

Science is incorporated through mixtures of ingredients. Students are able to see the impact of an acid or an alkaline. They look at how various ingredients combine – or don’t. Students get to see how materials change when heat or cold is applied. And this just scratches the surface of the learning opportunities! Staff take every one of these opportunities to cover key scientific material.

Three: English

Little Kitchen Academy also finds ways to incorporate language skills. Students read recipes. They also speak about dishes, finding new words to describe what they taste. Students work in groups at times, having to communicate with one another – and use teamwork!

On top of these skills, the students at Little Kitchen practice joy and mindfulness. Together, all these elements allow students to build the foundation necessary for a healthy life!

Little Kitchen Academy’s social media

At Legendary, we are managing Little Kitchen Academy’s social media for their first summer session! Here are just a few of the social media elements that we are handling for Little Kitchen’s Facebook and Instagram…

Social Media Client Feature: Little Kitchen Academy - legendary social media vancouver

One: Content

We create the content for Little Kitchen Academy’s social media. As the first location is opening in June, we are focused on building interest in Little Kitchen. Luckily, this is such an incredible concept, it’s easy for us to get people excited about it!

Little Kitchen also has amazing brand connections, such as Birkenstock and Chop Value! We highlight these brand connections on both social media platforms.

Two: Engagement

Engagement is important, especially in the lead-up to Little Kitchen Academy’s opening session. Here at Legendary, we answer questions and comments. That way, Little Kitchen’s staff can stay focused on getting ready for their opening!

Three: Advertising

Finally, we handle social media advertising for Little Kitchen Academy. That can include ad posts, as well as boosting key Facebook and Instagram content. Our goal here is to promote enrollment and to let parents know about the academy.

PS Little Kitchen Academy is now accepting registrations for their Summer Sessions. If you have kids age three or older, click here to join!

Five bad social media habits you need to break

We’re all guilty of some social media faux pas from time to time. But there are some bad social media habits that can seriously damage how your company is seen online! Here are 5 of the worst offenders!

5 of the worst bad social media habits

One: Using too many hashtags in your Instagram captions

Having a ton of hashtags in your post’s caption has been connected with spam. If you have all the hashtags within your post, it’s just going to look messy and unprofessional. This can undermine your client’s confidence in your expertise, which can be a big problem.

How to break this bad social media habit

Keep to a few key visible hashtags! Make sure that those visible hashtags are relevant to your brand and campaign. Then, take the rest of the hashtags you want to include and place them in a separate grouping under your caption or in a comment. This will allow you to enjoy the benefits of this hashtags without your followers having to wade through them.

Two: Too much self-promotion

Social media followers don’t want to feel like they are just being marketed to. If they do, they’ll probably leave your profile. Yet most businesses spend most of their social posts marketing to their followers. Well, now, it’s time to cut that out!

How to break this bad social media habit

Keep your social media social and valuable. Talk about topics related to your business, share your expertise, and engage! This way, you can connect with followers who have interests that overlap with your company. If you are including valuable posts and engaging with your followers, then you can complement these posts with some direct marketing posts that speak to your products or services. Just remember that it’s all about balance!

Three: Oversharing

You don’t want to follow a company only to find personal information about the owners, complaints, or other oversharing. Not only is this going to lose you followers, but it can also damage the confidence your clients have in your company.

How to break this bad social media habit

Repeat after us… “my company’s social media is not my personal profile”! You shouldn’t be sharing personal information on your company’s profiles. If you want to speak personally, create another set of accounts. On your company account, keep things business appropriate and on-brand. This generally means opting for informational posts and positive viewpoints over complaints and gossip. That doesn’t mean being fake though! You can still show behind the scenes videos and share your point-of-view… on relevant topics, in a professional way.

Four: Canned responses

You don’t want your company’s social media to feel fake or stiff. If it does, people can’t connect with your vibe! When they don’t connect with your vibe, they don’t invest in your company. That makes them less likely to engage with your social media, as well as with your products and services.

How to break this bad social media habit

Be authentic! Share you point-of-view and draw your followers into your world. That said, remember to be on brand and on topic. The best way to do that is to use your brand guidelines to direct your content and responses. Don’t forget that different social media platforms have different audiences – speak to the audience on each platform!

Five: Posting on every social media platform

Some people think more is more, especially when it comes to social media. Not all platforms are appropriate for your business though! You only want to be in the spaces where you can connect with the potential audiences for your products and services.

How to break this bad social media habit

Instead of overwhelming yourself by getting on every social media platform, focus on the platforms that are right for your business. Research where you desired audiences hang out and go there!

These are bad social media habits, but there are also some true social media sins. Make sure that you know these sins and ALWAYS avoid them!

Five things to consider before hiring a social media agency for your Vancouver business

Choosing which social media agency to hire for your Vancouver business is a huge decision! Almost as big as deciding which you like better – chocolate or vanilla.

Seriously, though, your social media agency can make or break your online profile. So how do you make sure you have the right fit for your business? Make sure you consider these 5 things!

The 5 things to consider before hiring a social media agency for your Vancouver business

1. How much time are you spending on your social media marketing?

Do you have your own marketing department and you’re just looking for a bit more social media support? Do you have nothing in place and are looking for someone to handle your social media marketing from beginning to end? If you are looking for a little support, you may want to look at a firm that consults or does pay-as-you-go work. For more comprehensive work, go for a full-service social media marketing agency for your Vancouver business.   

2. What is your budget?

Consistency is key in social media, so there’s no point in working with a company for a few weeks, only to realize you can’t afford to continue with them. So before you pick a social media agency for your Vancouver business, make sure you have a clear budget and that you’re not overextending yourself.

3. How familiar are you with social media practices and trends?

There are social media agencies that just complete requested work for you and there are those that build your online strategy. While we suggest going with the second in most cases, if you are super familiar with social media practices and trends, you may be able to formulate your own strategy. Just be careful that you are still listening to the experts at your social media agency. There’s no point in buying a dog and barking yourself!  

4. What kind of content are you seeking?

A lot of companies talk about wanting to be on social media or have strong a social media presence, but social media is a wide world! When you say “social media”, what are you talking about? Instagram posts? Blogs? Online contests? All of the above? If you can pin down what kind of content you want, you have a better chance of finding the best social media agency to take care of your Vancouver business. Have no idea what you want? This is where a full-service agency comes in. That way, you can work with a social media marketing expert to develop the best online strategy for your business.

5. What do you need to take your business to the next level?   

Yes, social media can help you get followers and find new customers, but its use shouldn’t end there! It should also be a way to leverage your business, giving you the “missing piece” to take your business to the next level. In order to do that, though, you need to identify what that piece is. Do you need to be more relatable? Show more expertise? Whatever you need, the right social media agency can help get you there!

Why Legendary is the right social media agency for your Vancouver business

As a boutique agency, Legendary offers clients the services they need. So whether you’re looking for a pay-as-you-go service or a full-service social media agency for your Vancouver business, we’ve got you covered! With our blend of social media marketing experts and exceptional content creators, we range from creating online strategies to executing your content requests – and everything in between!

So no matter your online needs, Legendary Social Media is the perfect social media agency for your Vancouver business!  

A step-by-step guide to creating a Facebook Local event for your Vancouver business

Facebook Local is an exciting new way to mix up your social media presence in Vancouver.

Never heard of it? Don’t worry – you’re not alone!

Facebook Local is still flying a bit under the radar as it’s been working out the kinks in its system. For small businesses, it has significant opportunities to connect you with your target customers, and early adopters will have an edge over the competition.

Here’s how to use it!

The 411 on Facebook Local and why it matters for social media in Vancouver

So the first step in getting on the Facebook Local bandwagon is to know what it is! Basically, Facebook Local is like Yelp, FourSquare, and Facebook Events all wrapped up in one neat little app package. You can see where your friends have checked in, learn about close-by events, and review – or read reviews of – businesses like yours.

While Facebook Local is separate from Facebook, the two apps sync up. Because of this, things like your event invitations can be seen in both apps.

How to use Facebook Local as part of your social media in Vancouver

1. Make sure all your Facebook pages are merged

The first time someone checks in at your business, a page is created that is separate from your official business page. If you search for your business name and find one of these unofficial pages, click on it. Once you are in it, you will find a button at the top asking if this is your business. Click that button and follow the instructions that follow to merge this unofficial page. Merging the pages will help eliminate confusion when people try to find your business.

2. Create an event

On your official business page, you will be able to make an event, just like you always have. Once you choose to create an event, you’ll be led to a page where you fill in all the details about the time, place, description, etc. All of this is just like normal on Facebook. Once you have all the details written up, then it’s time to take your event live!  

3. Promote, promote, promote

Now you’ve got your event – and the perfect way to raise your business profile! How do you do that?

Well, where your business and event sit in the Facebook Local search rankings is based on how many likes you get. Yup, it’s one giant popularity contest. And like every popularity contest, the way to win is clear… so it’s time to promote your event!

You can create flyers to hand out in your business, email blast your clients, buy a Facebook ad, etc. Luckily, as you move up in the rankings, you’ll be connecting with more people, making it easier to get likes.

But to get yourself to that point, you’ve got to promote your ass off!

4. Keep the engagement going

You’ve got engagement with your event, but you want to bring it over to your business.

The best way to do this is to encourage check-ins and reviews. Ask clients to review and check-in at your business. You can also spark reviews by sending out an email request and by adding a review request at the bottom of your receipts.

Still not getting enough interaction? Host a contest based on check-ins or reviews! Don’t forget that your contest can be cross-platform, tying together your Facebook, Instagram, and Twitter followers.


Looking to diversify the reach of your social media in Vancouver? Take a look at which platforms your should be on! Feeling like you’re spending more of your day managing your social media? Let us handle it for you – letting you get back to the work you love!


How is our Vancouver social media agency different?

When it comes to online marketing, we know there’s a lot of competition. In fact, the field has exploded in the last few years.

But the great thing about our Vancouver social media agency is that we’re as magically unique as our logo – the unicorn!

What makes our Vancouver social media agency different?

1. We’re here. Not our administrative staff. Just us.  

We believe in the personal touch, but not in the “I need an adult” way.

We have no receptionist. No accounting department, no hashtag-impaired account reps whose role is to pass on info to the people who can create your dream.

At our Vancouver social media agency, you speak directly with the person creating your content and so we can ensure your strategy is integrated into everything we create for you

2. You can reach a real human when you call

When we say we believe in the personal touch, we really mean it! That’s why our owner, Erin’s cell phone number is on our website.

Got an issue, a question, or an idea you want to hash out? You can always reach her directly. But for the love of god, don’t call her in the middle of the night.

3. You don’t pay for bells, whistles, or gimmicks

Sure, a fancy-pants office would be nice, but why should you have to pay for that? We proudly cram our team into a tiny corner of an old office so that more of your money goes toward what you need – really awesome social media management, including manual community management (read: no bots).

Plus, we’d never try to sell you on a service we don’t 100% believe you need. Because that would not be cool at all.

4. Problems are solved fast

The size of our team and our direct approach mean any issues that do arise are handled right away.

And we’re not talking about just shoving the problem aside and telling you we’ll deal with it later. We mean Erin will personally resolve the issue to your satisfaction.

You know what that means? It means when you work with us, you never have to worry because we’ve got your back!  

The most important thing that makes our Vancouver social media agency unique…

5. We give all the f*cks

We get that our Vancouver social media agency has a unique approach. Why are we so different?

Because we don’t just give a f*ck about about social media, we give all the f*cks. About your business. About your brand. About your money. About your reputation.

When you work with us, we’re genuinely invested in you and your business. That means we are 100% dedicated to giving you what you need to succeed!

Our Vancouver social media agency is here to help you. Just drop us a line and we’ll get the conversation about how we work together started!

Hashtags on Facebook: Yay or nay?

I don’t blog often, but when I do, it’s because a certain topic keeps coming up again and again. This past week, it’s:

hashtags on Facebook.

A few clients and acquaintances have asked recently about whether hashtags on Facebook are useful, tacky, good practice or a negative thing for your company’s social presence.

First, let’s take a look back at how hashtags on Facebook every became ‘a thing’.

Back in 2013…hashtags on facebook - legendary social media vancouver

Facebook announced that hashtags were clickable and would help people find certain types of content. The idea was just the same as on Twitter and Instagram: you’d click a hashtag to find out what other people were posting with that hashtag.

Anyway, after a short time, Facebook’s searching algorithm got dysfunctional, which you can read about from Social Media Examiner, and hashtags on Facebook became unimportant.

And fast forward to today.

It looks terrible

One of the things I love about Facebook is its use of NO HASHTAGS. I don’t know about you, but I find hashtags cumbersome, difficult to read, annoying to research and too often misused.

They look really bad on Facebook.

But apparently I’m not the only one who felt/feels that way. In fact, a Buffer blogger compared whether posts on Facebook did better with or without hashtags.

Yay or nay?

The answer, my friends, is nay.

The Buffer research showed that Facebook posts with hashtags got less engagement than posts without hashtags.

Why? The exact reason isn’t clear, but the Social Media Examiner article does make mention that the hashtags made posts harder to read. I agree.

Facebook is more visual than Twitter, and looks very different from Instagram. Using the same mentality across all platforms, and cross-posting with tools like Buffer and Hootsuite without tailoring each post to its platform, is one of the biggest mistakes I see companies and marketers making when it comes to their social media management.

Why do I care?

I like seeing companies make awesome connections with their customers via social media. I like seeing your sales increase because of it. I like seeing more traffic through your door because you’re actually offering customer service where your customers want it: online.

I like doing it right when it comes to social media management. Don’t put hashtags on Facebook. You’ll see better engagement from your audience if you don’t!

Is Twitter dying? The social network that’s barely social

For a few marketers, like the team at Legendary Social Media, the word “social” still matters in social media. From the first days of Facebook, social networks were all about providing a platform for people to connect and communicate easily, online. Twitter, though, has lost its way.

First, let me clarify: Twitter isn’t a lost cause. There are still amazing, active communities of friends and strategic connections on Twitter. They exist, and they love the platform. For businesses using Twitter in their social marketing strategy, the platform can hold a lot of value. For some, not for all.

Is Twitter dying?

Before we answer that, here are some Twitter usage statistics:

  • The number of monthly active users on Twitter has grown from 30 million in 2010 to 320 million monthly active users in February 2016.
  • Since early 2015, the number of monthly active users has plateaued, even diminished.

Source: Statista

  • About 500 million tweets are sent out every day.
  • That’s 6,000 tweets per second.
  • The number of tweets per day grows by about 30% each year.

Source: Internetlivestats.com

Tom Webster authored a blog post in 2014 pointing out Twitter’s decline even then. In his article, he writes:

While Twitter’s origins were centered around “what is happening,” these newer, mobile networks are based around “what are you doing?”

Webster points out that Twitter doesn’t give us the opportunity to share our experiences the same way that networks like Facebook and Instagram do.

And on another note, despite implementing Twitter images for better visual marketing, Twitter still feels like a mainly text-based platform, whereas other networks have really adopted the visual marketing trend is a much more serious way.

The social part of social media is missing from Twitter

Have you been on Twitter lately? Here’s a challenge.

Tweet to a few local businesses or organization, maybe about an event they’re hosting. See how many reply to you.

Try sparking a conversation about something happening in your city or neighbourhood by using an appropriate hashtag. Here in Vancouver, I’d use something like #kitsilano or #yvrevents. How many people respond to you?

Chances are, the response you’ll get most often is a ‘like’ for your tweet. How rewarding is that, really? You’ve reached out to a business with a compliment, or helped them spread their news with a retweet and the thanks you receive is a like?

How hard is it to just tweet a “Thank you”?

The fact is, the number of Twitter users willing to have a real conversation on Twitter is diminishing. The social aspect of the social platform is petering out.

As a normal person who uses Twitter from time to time, it’s sad to see that businesses don’t use Twitter as a way to connect with real people (read: customers) anymore – not like they used to at least.

Maybe there are just too many companies/businesses on Twitter.

Maybe it’s the overuse of scheduling software like Hootsuite and TweetDeck. These tools allow businesses to have one-way “conversations.” They send out tweets, but never check for replies.

How to do Twitter the right way

Here are our tips for businesses to get it right with Twitter:

  • Treat Twitter like the social network it truly is.
  • Because Twitter is text-based, and its hashtags make it easy to follow things you’re interested in, having conversations on Twitter is fun and rewarding for businesses!
  • Start conversations. Ask questions, disseminate ideas.
  • Follow more real humans than other businesses.
  • Be available. Reply to tweets about you.
  • Thank people for retweeting your tweets – not with a like, but with a “Thank you.”
  • Share great content and news that your followers will care about.
  • Be gracious, friendly, and most importantly, social!

Think Twitter has lost its “social” status? Do you use Twitter? Tell us what you think in the comments section!