New Facebook Features (and why you should know about them)

Facebook has recently rolled out a few changes, with an emphasis on Groups, Events and small businesses. 

During the next few months, it’s especially important that you stay up to date with all the new tools FB is introducing as it could strengthen the digital side of your business and allow you to connect with your audience in a more meaningful way. 

Facebook Shops

On May 18, 2020, Facebook released the State of Small Business Report which outlines its take on the economic downside for small businesses during the COVID-19 pandemic. As a result, FB has made some recent changes to help allow small businesses, who weren’t online before, to build an online retail space natively within the FB platform. 

Introducing Facebook Shops, making it free and simple for a business to set up an online store for their customers to access on both FB and Instagram. This means any business, no matter what size or budget can seamlessly create an e-commerce business.

Some of the nifty elements of Facebook Shops:

  • Customizable fonts and colours 
  • Connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions/offer support etc
  • Allow for global customer reach 

Facebook Messenger Rooms

Facebook also recently announced Messenger Rooms, a conference call without the formality. After all, FB is all about using technology to bring communities together and allowing them to connect. Connecting is especially important during a pandemic, as human connections help maintain physical and emotional health. Feature highlights:

  • Allows up to fifty people to video call
  • No time restrictions
  • You can invite people from Instagram & Whatsapp
  • Users don’t need to have a Facebook account
  • Share rooms through News Feed, Groups and Events
  • You can make it public or private

Facebook Events

Facebook Events will soon include a new feature that allows hosts to charge a fee to attendees. By adding this monetization feature, it allows small businesses to create a new stream of revenue that was potentially lost in the recent COVID-19 pandemic. 

For example, if you’re a fitness instructor, you could now host a class on Facebook and charge guests to attend. 

Facebook COVID-19 Update tag

COVID-19 Business Update tag: This feature allows businesses to communicate COVID-19 updates and changes to their audience. 

Final thoughts: Stay in the know 

Not all of these features are available in Canada quite yet, but we’ll be updating our followers with all the latest information and news as it comes out. Like and follow Legendary on Facebook to receive updates!

If you’re a small business owner or brand, you should definitely be taking advantage of all these new features as the potential to grow your revenue and brand awareness could be substantial. With these changes, Facebook is allowing small businesses to essentially establish and grow their entire business through their platform. Why? Because FB makes a lot of money from small businesses and advertising revenue. 

Check out our post on content marketing mistakes to avoid. 

A step-by-step guide to creating a Facebook Local event for your Vancouver business

Facebook Local is an exciting new way to mix up your social media presence in Vancouver.

Never heard of it? Don’t worry – you’re not alone!

Facebook Local is still flying a bit under the radar as it’s been working out the kinks in its system. For small businesses, it has significant opportunities to connect you with your target customers, and early adopters will have an edge over the competition.

Here’s how to use it!

The 411 on Facebook Local and why it matters for social media in Vancouver

So the first step in getting on the Facebook Local bandwagon is to know what it is! Basically, Facebook Local is like Yelp, FourSquare, and Facebook Events all wrapped up in one neat little app package. You can see where your friends have checked in, learn about close-by events, and review – or read reviews of – businesses like yours.

While Facebook Local is separate from Facebook, the two apps sync up. Because of this, things like your event invitations can be seen in both apps.

How to use Facebook Local as part of your social media in Vancouver

1. Make sure all your Facebook pages are merged

The first time someone checks in at your business, a page is created that is separate from your official business page. If you search for your business name and find one of these unofficial pages, click on it. Once you are in it, you will find a button at the top asking if this is your business. Click that button and follow the instructions that follow to merge this unofficial page. Merging the pages will help eliminate confusion when people try to find your business.

2. Create an event

On your official business page, you will be able to make an event, just like you always have. Once you choose to create an event, you’ll be led to a page where you fill in all the details about the time, place, description, etc. All of this is just like normal on Facebook. Once you have all the details written up, then it’s time to take your event live!  

3. Promote, promote, promote

Now you’ve got your event – and the perfect way to raise your business profile! How do you do that?

Well, where your business and event sit in the Facebook Local search rankings is based on how many likes you get. Yup, it’s one giant popularity contest. And like every popularity contest, the way to win is clear… so it’s time to promote your event!

You can create flyers to hand out in your business, email blast your clients, buy a Facebook ad, etc. Luckily, as you move up in the rankings, you’ll be connecting with more people, making it easier to get likes.

But to get yourself to that point, you’ve got to promote your ass off!

4. Keep the engagement going

You’ve got engagement with your event, but you want to bring it over to your business.

The best way to do this is to encourage check-ins and reviews. Ask clients to review and check-in at your business. You can also spark reviews by sending out an email request and by adding a review request at the bottom of your receipts.

Still not getting enough interaction? Host a contest based on check-ins or reviews! Don’t forget that your contest can be cross-platform, tying together your Facebook, Instagram, and Twitter followers.

 

Looking to diversify the reach of your social media in Vancouver? Take a look at which platforms your should be on! Feeling like you’re spending more of your day managing your social media? Let us handle it for you – letting you get back to the work you love!