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Our top 5 fave paid & free stock photography websites

Posted on by Erin Reynel

Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content. 

Visuals are an essential part of content marketing, it’s what initially draws people to your social media and website. Did you know that consumers are more likely to engage with visual content marketing over text-only content?

We recommend creating original content for all our clients, as it seriously elevates a brand and allows us to showcase your products in a unique and creative way that will resonate with your audiences. 

However, creating original photography isn’t always cost-effective or even possible for certain projects and therefore, we sometimes rely on stock photography!

Stock photos can be great for:

  • Adding a visual element to blog posts 
  • Creating lifestyle content for social media 
  • Advertising 

These are our top 5 favourite paid & free stock photography sites:

1. Shutterstock (paid)

We have a subscription for Shutterstock for when we have very specific image requirements that free stock photography websites just can’t fulfill. 

photography-legendary social media vancouver

With a Shutterstock subscription, you have access to a library of over 320 million images, with fresh content added daily. 

2. Unsplash (free)

Wow! Unsplash is an amazing resource for photography! They have over 2 million free high-resolution images available, created by a generous community of photographers. 

3. Rawpixel (free & paid)

Rawpixel is an awesome resource for stock photography and vectors. Rawpixel focuses and prides itself on bringing diverse stock photography to its users. They created and started the (One) World Face Project, with the ultimate goal of representing faces from around the world. A really beautiful project that we recommend checking out. 

They have some great options for paid and unpaid stock photography subscriptions:

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4. Pixabay(free)

Pixabay has a community of creatives, sharing copyright-free images, video and music. Under the free Pixabay License, you’re safe to use all content found on their website for commercial purposes.

5. Pexels (free)

Pexels is a great resource for free stock photography and videos, allowing you to access and use their images for commercial purposes including:

  • Commercial website 
  • Blog 
  • Products

When using stock photography or graphics, ensure you read through the licensing information and be careful to not infringe on the artist’s copyrights!.

Happy downloading.

4 stats to enhance your 2021 social media marketing strategy

Posted on by Erin Reynel

It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021. 

For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will benefit from increased sales and consumer recognition over their competitors! 

Obviously, 2020 was a unique year due to the COVID-19 pandemic, Forbes reported that internet usage increased by 50-70%as people turned to the internet for news and entertainment.

 So let’s take a look at some more interesting stats that should influence your social media marketing for 2021. 

1. Poor customer service will impact your following 

According to Sprout Social, 49% of consumers said they’d unfollow brands due to poor customer service. Therefore, customer service should remain at the forefront of your social media marketing strategy. 

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Image Source: Sprout Social Index 

So, one simple way to improve marketing in 2021 is to ensure customer inquiries are handled quickly and efficiently on your social media channels. If you don’t have anyone managing your social media channels, and you’re too busy running the day-to-day operations of your business, it might be time to hire someone to manage your social media. 

2. TikTok is growing rapidly

We’ve certainly seen an increase in demand for video content over the past few years, but TikTok saw its growth increase exponentially in 2020.

Statistics for TikTok according to Oberlo:

  • TikTok has roughly 800 million active users worldwide
  • TikTok has been downloaded over 2 billion times on the App Store and Google Play
  • 41% of TikTok users are aged between 16-24
  • TikTok has been downloaded 611 million times in India, this is around 30% of the app’s total downloads globally
  • The average time spend on TikTok is 52 minutes per day

If your target audience is between the ages of 16 and 24 then consider integrating TikTok into your social media strategy for 2021. 

3. Visual content for the win

Sprout Social’s research concludes that 68% of consumers would prefer to engage with images and 50% would prefer to interact with video content. 

HubSpot states that video has become the most commonly used format in content marketing, overtaking blogs and infographics, with promotional and brand storytelling videos being the most popular types of content created by marketers! 

Social media is quickly becoming saturated with your competitors, so how do you stand out? Beautiful photography! 

65% of people are visual learners, so inform your audience about your brand with this type of content! 

Visual content is a quick and effective way to communicate with your audience:

  • Showcase your products and promotions 
  • Share your brand’s story 
  • Convey an emotion
  • Increase traffic to your website 

We strongly believe in creating scroll-stopping content with social media photography! 

4. Facebook should not be neglected

Facebook has over 2.7 billion monthly active users making it STILL the most used social media platform worldwide. Therefore, a large portion of your target audience remains on this platform and Facebook should certainly be part of your content marketing strategy for 2021!

If you have a product to sell, then you’ll want to be utilizing Facebook Shops. 

Final thoughts

We hope you found these stats and trends of consumer behaviours and preferences as interesting as we did and apply them to your social media marketing strategy this year! 

If you’re looking for help with your social media marketing, get in touch!

 

We boosted their revenues by 104% – and more data on what we achieve for our clients

Posted on by Erin Reynel

Are you looking for a social media agency in Vancouver? Selecting an agency that can prove it generates results for clients through social media marketing is key to making your investment worthwhile. 

Let’s take a closer look at some specific stats we have achieved for clients:

Digital Marketing for Vancouver Coffee Chain

For our client Waves Coffee House, we reached over 540,000 people in BC and Alberta through our social media and Google ad campaigns. That’s a lot of people now thinking about where to get their next cup of coffee and sweet treat. We’ll soon be launching their Spotify ad campaign – how exciting! 

One of Waves’ best performing posts in the last month has been this giveaway which resulted in the following: 

  • 3,090 reach
  • 3,538 impressions
  • 447 likes
  • 1,250 comments
  • 27 saves

Social-media-agency-vancouver- legendary social media vancouver

Some other great performing posts:

Social-media-agency-vancouver- legendary social media vancouver

Digital Marketing for eCommerce Brands

Through our email marketing campaigns and paid social media campaigns, we have been very successful at helping to increase revenues for eCommerce clients. 

For one such client, we helped generate over $45,000 with just 2 emails to their customers. 

For the same client, we transformed $776 in ad spend into over $28,000 in sales in one month.

We’re so grateful that we’ve been able to make a big impact on the growth of local Vancouver businesses with our digital marketing efforts.

We helped another eCommerce apparel client improve their website conversion optimization and increased their revenue by 104%. 

Digital Marketing for Vancouver Restaurants

By creating radio, Spotify and social media ads, we reached over 523,000 people to tell them about Disco Cheetah’s mouthwatering food, available for delivery and takeout.  

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Social-media-agency-vancouver- legendary social media vancouver

Online Marketing for Travel Companies

With our social media ad management, we have increased website traffic for Sahara Touring – despite travel restrictions due to the current pandemic, over 4,800 visited their website so far, thanks to our social media services. 

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One of our top tips to increase social media engagement: Giveaways

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Another giveaway that we created for The Facial Room increased their following and engagement, some quick stats from this post are:

  • 70 profile visits 
  • 282 likes 
  • 555 comments 
  • 2,663 impressions 

We’re here to serve

Here at Legendary Social Media, we offer full-service social solutions to our clients, this includes:

  • Social media auditing, strategy & competitive analysis 
  • Creative direction & project management
  • Social media management 
  • Instagram stories & highlights
  • Influencer campaign management
  • Reporting
  • Paid ad campaign management 
  • Content creation
  • Styling & photography
  • SEO content writing 
  • Google PPC campaigns

By identifying the specific needs of our clients, we have been able to increase revenue, followers, website traffic and engagement through our work. 

According to research, 3.6 billion people are using social media worldwide. Therefore, you need to manage your social media effectively in order to reach your target audience. If managing your business’s social media platforms seems overwhelming to you, then consult with an expert, a social media agency! 

Want to step up your social media game in 2021 with a social media agency in Vancouver? Reach out to us for a custom quote! 

Check this out: Holiday stop motion video & social media photography showcase

Posted on by Erin Reynel

The team at Legendary had a lot of fun creating holiday photography and stop motion video assets for our clients. Due to COVID-19, Christmas arrived a little early this year. As soon as Halloween was over, we saw Christmas trees and holiday decorations popping up all over Vancouver! 

A lot of planning goes into the assets we create. Our in-house photographer, Kat, works alongside an account manager and sometimes with the client themselves to create a plan of action. It goes a little something like this:

  1. The account manager creates a schedule of upcoming promotions, events and themes to discuss
  2. Schedule a shoot date
  3. Create the shot list 
  4. Prop shop
  5. Photoshoot and styling
  6. Editing 
  7. Delivering the final edited files

After all the hard work that goes into creating and executing content, it’s super satisfying to see everything come together, so we want to share some of our work with you today!

What we created for The Facial Room

Our client The Facial Room offers an exclusive experience that goes beyond delivering beautiful Eminence Organic Skincare products across Canada, and we need to emulate that in our work – especially our photography work, as that’s what initially draws customers in. 

For The Facial Room, we currently create and run the following elements of their social media marketing:  

  • Styling & photography for a visually cohesive feed
  • Facebook & Instagram content creation
  • Community management
  • Social media advertising campaigns
  • Blogs for SEO
  • Email marketing campaigns 
  • Stop-motion videos

To kick off the holiday season this year, The Facial Room ran an irresistible Black Friday promotion for their customers. Check out our photography work on the homepage of their website and how it came together:

 

We also created a blog (which is great for your SEO btw, you can read more about that here) sharing more in-depth product knowledge with customers, giving them product suggestions and gift ideas for the upcoming holiday season.

We made sure to share the blog in early November, allowing customers enough time to plan their gifts and get their orders in (before Canada post is overwhelmed by the holiday season). Check out the blog post here!

 

As you can see in this blog post, we shot lifestyle images of The Facial Room owner, Patricia Asmar, and her daughter against a holiday-themed backdrop. During our lifestyle shoot, we paid close attention to the colour of props, clothes and products to ensure the final images were cohesive with all our other product photography.

Check out The Facial Room on Instagram to see what awesome promotions they’re currently running. 

And here is the stop motion video we created for their Black Friday promotion in action! 

What we created for Waves Coffee House

Our longtime client, Waves Coffee House, is a Vancouver-based chain with over 31 coffee shops across BC and Alberta. Not only is Waves all about serving customers delicious coffee and locally made snacks, but they also invite their customers to connect with each other at their local Waves Coffee shop. We just love this sentiment!

For their holiday campaign, we created photography for their social feeds that showcase their holiday beverages, snacks and gift sets. Check out some of our favourite shots from our holiday photoshoot:

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As part of their social media marketing, we also create the following:

  • Instagram and Facebook content 
  • Community management 
  • Paid social media ads
  • Spotify ad campaigns
  • Stop-motion videos
  • Influencer campaigns 
  • Giveaways and contests

Check out the stop-motion video we created as part of their holiday marketing campaign:

 

What we created for Love & Natural 

Love & Natural is a skincare eCommerce platform that was born during the COVID-19 pandemic when Winne, the owner, wanted to help her clients and others by offering personalized skincare solutions online. 

Check out some of our favourite photography from this holiday period: social-media-photography

Since coming on board with us, we have built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Styling & photography
  • Social media management across Facebook & Instagram
  • Community management
  • Traffic advertising campaigns (leading audiences to your website)
  • Conversion advertising campaigns (converting sales on the website)social-media-photographer

We also created this stop motion video for the launch of their new product collection, Esenti Body Mists. 

Are you thinking of stepping up your social media game in 2021? Then look no further! Legendary offers well-rounded knowledge and services that could help elevate your business to the next level!

Why social media will be crucial to your business’ success this holiday season

Posted on by Erin Reynel

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

How our social media photographer set up an at-home studio

Posted on by Erin Reynel

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one. 
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

social-media-photographer-legendary social media vancouversocial-media-photographer-legendary social media vancouver

Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here. 

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

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Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

4 new ways to grow your Instagram audience

Posted on by Erin Reynel

Looking to expand your Instagram audience? Try these four tips to get new eyes on your Instagram account and grow your following. 

Go live, and bring a guest

People who use Instagram really value authenticity! And nothing is more authentic than being candid and personal in front of a live audience. Give your audience business updates in real-time with Instagram Live. You don’t have to put on a show, simply share tips, upcoming product launches, promotions, collaborations or virtual events that are coming up! 

To gain a wider audience for your Instagram Live video, try inviting a guest to join you and add their perspective to the discussion. You could interview an influencer, customer, co-worker or someone from another company within your industry. Try to find a guest who has a similar audience and value set to your business so you have something to offer new viewers. 

Live video should feel raw and organic. It’s about showing the audience your true self and being relatable. So, don’t panic if you stumble over your words or the background in your video is messy. Just be yourself! 

Create a shareworthy contest or giveaway 

A well-planned Instagram contest or giveaway helps you build your audience, increases engagement with your posts, and boosts brand awareness. Launching a new product? By creating a giveaway, you could generate some excitement and interest! 

Running your own contest/giveaway can: 

  • Attract new followers faster. Studies have shown that Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t. 
  • Engage with current and potential followers. By creating a contest that requires followers to tag friends, you’re increasing engagement signals to Instagram’s algorithm which will result in your content being featured more regularly in your audiences feed and potentially as a top post in the hashtags you used!
  • Build and nurture relationships with your existing audience. When you give away something to your audience, it helps cultivate an emotional connection between you and your followers. 

Check out these two giveaways we ran for our client, The Facial Room. These giveaways generated engagement, profile visits and website visits – which is the ultimate goal! instagram-giveaway- legendary social media vancouve


If you decide to run a contest or giveaway, just ensure you’re abiding by Instagram’s rules and regulations. 

Offer a lead magnet and build retargeting audiences

A lead magnet is an incentive that marketers can offer to potential customers in exchange for their email address or contact information – very valuable information if you’re running email campaigns. Lead magnets usually offer up a piece of free digital, downloadable content that is of value to your potential customer. Examples of valuable content you could create:

  • E-book
  • Guide 
  • PDF Checklist 
  • Report 
  • Whitepaper 
  • Video tutorial
  • Free trials of product/service

Consider the obstacles and challenges that your audience faces. How can you help them overcome these? Could you package your insights into a free download? If so, then promote and offer them on your Instagram. 

We suggest using Linktr.ee to set up links from your Instagram Bio to allow users to download your lead magnet. 

Paid Instagram ads

Another way to ensure more people see your Instagram account is through paid Instagram ads! Before you set your Instagram ad campaign, make sure you understand your target market. It’s important that you have a great understanding of your target audience’s demographics so you can specifically target them. 

Instagram ads are a great way to effectively communicate your products and services to potential customers! Instagram is owned by Facebook, so when you set up your ads, you’ll have superior campaign customization options, diverse formatting and various targeting capabilities, via Facebook’s powerful advertising platform. 

Final thoughts

To increase your visibility and expand your audience on Instagram, focus on building a social community. Your social presence on Instagram has the potential to boost your brand awareness, build a reputation, strengthen your credibility and ultimately lead to sales. 

Leverage some or all of the tactics mentioned above to gain more followers. Once you start attracting new followers, it’s important to ensure you engage with them, so reply to your messages, comments and make use of all of Instagram’s tools (pinned comments, swipe ups and polls). 

Looking forward to having a successful holiday season? Check out our most recent blog! Now is the time to put your online marketing into overdrive to ensure your business has a profitable holiday season! 

Should you set up a Chatbot for your social media?

Posted on by Erin Reynel

If you haven’t set up a chatbot for your business’ Facebook age yet, then it’s time to consider getting with the times! Messenger bots can be very valuable to any business as they can be programmed to automate customer support functions and answer basic questions, as well as capturing and converting new customers. 

What is a chatbot?

Chatbots are automated messaging software that uses AI to converse with people. You’ve probably noticed it on Facebook Messenger or certain apps and websites. 

Chatbots allow business pages to automate many low-level customer service functions or questions by using a series of menus or keywords to guide customers to the next steps. They’re favourable for many customers as they’re easy to use and a major time saver! Nobody wants to deal with calls to a customer service agent! 

They can be used to:

  • Answer basic customer questions
  • Deliver promo codes to potential customers
  • Automatically deliver important information or links

Example of our client The Facial Room’s chatbot at work:

chatbot-legendary social media vancouve

What benefits do they provide for both the brand and the customer?

Save time and money on customer care

Often, business owners don’t have time to answer customer questions promptly on Facebook Messenger. So by adding this step of automation into your workflow, you could satisfy customer questions, provide automated responses and even perform tasks without burdening a member of staff. 

Facebook now uses an NLP (Natural Language Processing) engine that understands and extracts meaningful information from messages you receive and send. This is how Facebook’s Messenger bots can identify intent and automate some of your replies and route the conversation to a human live chat. NPL also allows Chatbots to sound more human-like and gives the customer a better overall experience. 

Fun fact: Dates and times are automatically localized based on the locale sent from the user’s profile. 

Identify leads

As your Chatbot greets potential customers, it can filter through their needs and ask basic questions like “What is your budget?” or “How quickly are you looking to move house?” and re-direct high-quality leads to a person on your sales team or a product page on your website. 

24/7 availability

Facebook Messenger Chatbots are available 24/7/365 even when you and your staff aren’t! 

How to set up a Facebook Messenger Chatbot?

If you know how to code, then you can build your own Facebook Messenger Chatbot. Facebook offers up a lot of information and tutorials on how to set one up, so if you take this route, be sure to use these resources. 

If you don’t know how to code, don’t panic! There are several third-party tools available so you can create and customize your own Facebook Messenger Chatbot. Check out some of these third-party services available:

Tips for using a Facebook Messenger Chatbot

Chatbots have the ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Make sure you’re doing the following to ensure top-notch customer service:

  1. Get to the point quickly! According to VentureBeat, the point of sale should be within five clicks of the designed user experience. Beyond five clicks, you risk losing the lead. 
  2. A Chatbot’s success depends on its ability to recognize when human interaction is needed. Make sure that the customer has the option, at any point to communicate with a person.
  3. Invite personalization! A Chatbot that has the ability to recognize a user’s preferences and needs quickly will result in higher click-through rates and engagement. 
  4. Integrate Chatbots into your social media marketing strategy. Measure its performance and update automated responses when necessary.    

Final thoughts

Chatbots are a welcome time-saver for customers and a cost-efficient way for businesses to limit their need for customer support staff. We definitely recommend expanding your Facebook marketing by implementing a Chatbot into your Messenger account in order to generate more leads/sales! 

If you need more information or help with setting up a social media or marketing strategy, get in touch!

Client Feature: Love & Natural Skincare

Posted on by Erin Reynel

Love & Natural is a new client to Legendary and we’re so thrilled to be working with them! 

They initially came to Legendary for our Product and Social Media Photography Services with an eCommerce photoshoot of their beautiful custom facial oils. We’re so lucky to now be working with them in a larger capacity!

Who are Love & Natural

Winnie, the owner and founder of Love & Natural, has been working in the spa industry for 25 years and owns the beautiful Tao Day Spa, located in Steveston, BC. Winne is incredibly passionate about the skin and body, and its intricate network of systems. Her passion and genuine commitment to helping people are very apparent when you speak with her. She is trained and certified in the following: 

  • Licensed esthetician 
  • Certified in aromatherapy 
  • Certified in Thai body massage & reflexology 
  • Certified in Skincare
  • Certified podologist via the North American School of Podology 

Winnie wanted to help more people than she could in person at her spa, so she started Love & Natural to bring her holistic skincare expertise to customers across Canada. 

Love & Natural is an online eCommerce platform with personalized skincare solutions. By booking a skincare consultation, you’ll receive an expert holistic skincare ritual curated to your specific needs or suggested products. Love & Natural take into consideration the following elements before making recommendations: 

  • Environmental factors
  • Diet
  • Wellbeing & lifestyle

What we provide for Love & Natural

We built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Social media management on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Product photography & styling 
  • Traffic ads (leading audiences to your website)
  • Conversion ads (converting to sales on the website)

To build up Love & Naturals following, our content creator, Michelle works alongside Winnie to create posts with educational captions that also have a strong emphasis on self-care. Then our in-house photographer, Kat creates photographs to match the theme of each post using their products and some simple props. 

Thank you, Winnie, for putting your trust in us! We are so excited to be working with you on Love & Natural.

social media photographer- legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. 

 

3 reasons why August is the time to plan your holiday marketing

Posted on by Erin Reynel

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

request your custom quote.

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