Should you set up a Chatbot for your social media?

If you haven’t set up a chatbot for your business’ Facebook age yet, then it’s time to consider getting with the times! Messenger bots can be very valuable to any business as they can be programmed to automate customer support functions and answer basic questions, as well as capturing and converting new customers. 

What is a chatbot?

Chatbots are automated messaging software that uses AI to converse with people. You’ve probably noticed it on Facebook Messenger or certain apps and websites. 

Chatbots allow business pages to automate many low-level customer service functions or questions by using a series of menus or keywords to guide customers to the next steps. They’re favourable for many customers as they’re easy to use and a major time saver! Nobody wants to deal with calls to a customer service agent! 

They can be used to:

  • Answer basic customer questions
  • Deliver promo codes to potential customers
  • Automatically deliver important information or links

Example of our client The Facial Room’s chatbot at work:

chatbot-legendary social media vancouve

What benefits do they provide for both the brand and the customer?

Save time and money on customer care

Often, business owners don’t have time to answer customer questions promptly on Facebook Messenger. So by adding this step of automation into your workflow, you could satisfy customer questions, provide automated responses and even perform tasks without burdening a member of staff. 

Facebook now uses an NLP (Natural Language Processing) engine that understands and extracts meaningful information from messages you receive and send. This is how Facebook’s Messenger bots can identify intent and automate some of your replies and route the conversation to a human live chat. NPL also allows Chatbots to sound more human-like and gives the customer a better overall experience. 

Fun fact: Dates and times are automatically localized based on the locale sent from the user’s profile. 

Identify leads

As your Chatbot greets potential customers, it can filter through their needs and ask basic questions like “What is your budget?” or “How quickly are you looking to move house?” and re-direct high-quality leads to a person on your sales team or a product page on your website. 

24/7 availability

Facebook Messenger Chatbots are available 24/7/365 even when you and your staff aren’t! 

How to set up a Facebook Messenger Chatbot?

If you know how to code, then you can build your own Facebook Messenger Chatbot. Facebook offers up a lot of information and tutorials on how to set one up, so if you take this route, be sure to use these resources. 

If you don’t know how to code, don’t panic! There are several third-party tools available so you can create and customize your own Facebook Messenger Chatbot. Check out some of these third-party services available:

Tips for using a Facebook Messenger Chatbot

Chatbots have the ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Make sure you’re doing the following to ensure top-notch customer service:

  1. Get to the point quickly! According to VentureBeat, the point of sale should be within five clicks of the designed user experience. Beyond five clicks, you risk losing the lead. 
  2. A Chatbot’s success depends on its ability to recognize when human interaction is needed. Make sure that the customer has the option, at any point to communicate with a person.
  3. Invite personalization! A Chatbot that has the ability to recognize a user’s preferences and needs quickly will result in higher click-through rates and engagement. 
  4. Integrate Chatbots into your social media marketing strategy. Measure its performance and update automated responses when necessary.    

Final thoughts

Chatbots are a welcome time-saver for customers and a cost-efficient way for businesses to limit their need for customer support staff. We definitely recommend expanding your Facebook marketing by implementing a Chatbot into your Messenger account in order to generate more leads/sales! 

If you need more information or help with setting up a social media or marketing strategy, get in touch!

New Facebook Features (and why you should know about them)

Facebook has recently rolled out a few changes, with an emphasis on Groups, Events and small businesses. 

During the next few months, it’s especially important that you stay up to date with all the new tools FB is introducing as it could strengthen the digital side of your business and allow you to connect with your audience in a more meaningful way. 

Facebook Shops

On May 18, 2020, Facebook released the State of Small Business Report which outlines its take on the economic downside for small businesses during the COVID-19 pandemic. As a result, FB has made some recent changes to help allow small businesses, who weren’t online before, to build an online retail space natively within the FB platform. 

Introducing Facebook Shops, making it free and simple for a business to set up an online store for their customers to access on both FB and Instagram. This means any business, no matter what size or budget can seamlessly create an e-commerce business.

Some of the nifty elements of Facebook Shops:

  • Customizable fonts and colours 
  • Connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions/offer support etc
  • Allow for global customer reach 

Facebook Messenger Rooms

Facebook also recently announced Messenger Rooms, a conference call without the formality. After all, FB is all about using technology to bring communities together and allowing them to connect. Connecting is especially important during a pandemic, as human connections help maintain physical and emotional health. Feature highlights:

  • Allows up to fifty people to video call
  • No time restrictions
  • You can invite people from Instagram & Whatsapp
  • Users don’t need to have a Facebook account
  • Share rooms through News Feed, Groups and Events
  • You can make it public or private

Facebook Events

Facebook Events will soon include a new feature that allows hosts to charge a fee to attendees. By adding this monetization feature, it allows small businesses to create a new stream of revenue that was potentially lost in the recent COVID-19 pandemic. 

For example, if you’re a fitness instructor, you could now host a class on Facebook and charge guests to attend. 

Facebook COVID-19 Update tag

COVID-19 Business Update tag: This feature allows businesses to communicate COVID-19 updates and changes to their audience. 

Final thoughts: Stay in the know 

Not all of these features are available in Canada quite yet, but we’ll be updating our followers with all the latest information and news as it comes out. Like and follow Legendary on Facebook to receive updates!

If you’re a small business owner or brand, you should definitely be taking advantage of all these new features as the potential to grow your revenue and brand awareness could be substantial. With these changes, Facebook is allowing small businesses to essentially establish and grow their entire business through their platform. Why? Because FB makes a lot of money from small businesses and advertising revenue. 

Check out our post on content marketing mistakes to avoid.