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Why social media will be crucial to your business’ success this holiday season

Posted on by Erin Reynel

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

How does video help your website’s SEO?

Posted on by Erin Reynel

Over the past few years video has become integral to content marketing in any business. 

Why? Video delivers information to users in a short and concise format! 

But there’s more to it than that, and it comes down to the who-owns-who of the web. Read on to see what we mean.

Video is important for your SEO and here’s why

Ok, first, what is SEO?

If you have a website, blog or online store, then you probably already know what SEO is and why it’s important for your business. But just you need a refresher, here are the basics of what SEO means:

  • SEO is short for search engine optimization
  • Search engines include Google, Yahoo, Bing and a few others you’ve probably never heard of 
  • Ranking higher with search engines will help your target audience find you
  • That’s because people type certain words into a search engine to find content they’re looking for. These words are called keywords
  • Google is the most popular search engine, serving over 90% of the worldwide web traffic

So that’s the basics of SEO. Now let’s get back to the role video plays in all of this. 

Embedding videos into your website can help you get found by search engines, especially Google.

Here’s how:

  • Google’s algorithms are increasingly prioritizing websites that contain video content.  
  • Website users are more likely to stay on a web page that features a video and the amount of time someone spends on your website improves your Google rankings. 
  • Increasing on-page engagement sends positive signals to Google, so having a video with valuable content on your web page can help your Google rankings. Engagement is counted when someone clicks “play” on a video.
  • Whenever possible, Google displays videos in its SERPs (Search Engine Results Pages). This especially pertains to query searches like “how to…” and “what is…”. Try it yourself: ask Google a question and it will likely pull up some educational videos. 
  • Backlinks increase your search visibility so if your video becomes popular with its viewers then they are likely to share the link. This creates backlinks.  

Super duper important fun fact: Google owns YouTube

In short, video helps your Google search ranking, because Google wants you to watch YouTube videos. 

Why? Companies advertise on YouTube.

And also, video is fun to watch!

If you decide to create some kick-ass video content and upload it to YouTube, make sure your audience can find your video by using keywords and phrases in the title and description – this will help match your viewer’s query. 

Types of video content your business could create

  • Explainers: Guide your viewers through a process or answer common questions about your business. A great way to build up customer trust and credibility. 
  • Vlogs: A diary-style video typically filmed by one person on their own webcam or camera.
  • Webinars: Create an online event or presentation for your audience.
  • Ads: Take the traditional route and create a scripted video advertising your product or service. 
  • Customer tutorials: Teach your customers on on how to use a product.
  • Interviews: A spotlight with 1 or 2 people like an influencer asking and answering questions.
  • Product videos: Introduce your audience to a new product by featuring it in a video.
  • Live: Doing something exciting? Take your audience with you – go live on social media!
  • Reviews: You can’t create this yourself but consider sending some free samples to an influencer and perhaps they’ll create content reviewing your product.

If you’re ready to create some AWESOME video content then check out our blog and follow these 6 simple steps to get more eyes on your YouTube videos!

P.S. our team at Legendary Social Media creates awesome stop-motion videos for product-based businesses. Let us know if you’re into that!

What is a Heading Tag? And what you need to know for your SEO

Posted on by Erin Reynel

Understanding SEO is a lifetime endeavour. But there are a few aspects of SEO that any business which operates a website should at least grasp.

One of those elements is the H1 tag. In this blog, we’ll give you some tips on how to effectively use the H1 on your own website, and how it affects your SEO. 

What is an H1 tag?

H1 refers to an HTML tag that indicates a top-level heading on your website. Having headers in place makes it easier for both users and web crawlers to understand the content of your page. 

First, here are some of the terms we’ll cover in this blog:

  • Web Crawlers: also called a spider or spider bot, are internet bots that systematically scan the world wide web, typically for the purpose of web indexing (adding web pages to search engines like Google).
  • HTML: Hypertext Markup Language. Most websites use this code to create their web pages. 
  • Tag: An HTML tag is a snippet of code that informs your web browser how to display the content. 
  • Headings: HTML includes 6 different heading tags (H1, H2, H3, H4, H5, H6) formatted from largest to smallest. Just remember H1 is the most important of all 6 headings and impacts your SEO the most. 

How to use the H1 tag on your website for SEO

Use only one Heading Tag on every page

Search engine crawlers can identify multiple headers on a page. But by using only one H1 tag, you’re focusing your SEO efforts on one keyword or phrase. Using multiple H1 tags could potentially dilute the SEO power of each H1. 

Your Heading Tag should reflect the content of your page

This might seem obvious, but make sure your H1 tag describes the content of your web page. Use accurate descriptive keywords, your readers will soon leave if the content doesn’t match the title! 

Keep your Heading Tag to twenty-seventy characters

This is not overly important, but 20-70 characters is optimal. If it’s too short, you’re wasting space, but if it’s too long, you could be diluting the power of the tag. 

Be creative

Keeping all the above in mind, try and make your H1 tag unique. Your H1 tags don’t have to be statements or short sentences. You can phrase them in the form of a question or full sentences. 

 Don’t keyword-stuff

Avoid cramming in keywords in your H1 tag or body of text in such a way that it no longer makes sense. Your website’s user experience is vital to a good Google ranking. 

Why is SEO important for your business?

Search engines like Google have millions of users each day looking for answers to their questions or solutions to their problems. And users are more likely to trust the first page of Google results when searching. 

So, SEO is key to ensuring that your target audience can find you! 

Aside from improving your search engine presence, good SEO practices will improve the user experience and usability of your website. 

Do your research and find out what the keywords for your website need to be. Keywords are what users type into a search engine. Consider all the alternative search terms the user could possibly enter when looking for a product or service similar to yours.

We hope that this post helped you understand the importance of an H1 tag and why it is crucial to your SEO. Interested in learning more about Google? Read our post about BERT, Google’s most recent algorithm. 

How to WFH and still be super productive during COVID-19

Posted on by Erin Reynel

As we all learn to navigate this new reality that is COVID-19, working from home has become the new norm. For those of us who are lucky enough and have the ability to WFH, it can be tricky staying focused and on track. Bed and Netflix are oh so tempting after all! Especially during a pandemic when everything is so uncertain! 

The team at Legendary Social Media works remotely every Friday, so we’re pretty familiar with this WFH thing. Here’s our list of tips and helpful tools you could use to keep your workflow efficient and productive. 

 

Create a designated workspace within your home

Make sure it’s clean and organized. Keeping this space tidy will help keep your mind refreshed and productive.  

Tidy up at the end of the day. Add a quick 10-minute tidy session to the end of your workday. This will help you be set up to hit the ground running tomorrow morning. 

Do not work from bed! We know it’s tempting, but you’ll eventually just be horizontal and snoozing with a laptop balanced on your chest. We know… from experience! 

 

Set up time management tools

Most importantly, establish a work schedule. In order to stay on track with work, you need to budget your time accordingly. It helps to keep a structured work schedule and routine, work 8-4 or 9-5 for example. 

Start your day with a reason to get dressed. We suggest working out in the morning – that way you have to shower and get dressed before you start your workday. Obviously, during COVID-19, we’re not suggesting you go to the gym – but perhaps a jog in your neighbourhood or even a brisk walk around the block would do the trick. 

Set yourself a timer! Set it for 60 minutes and commit to not moving away from your work for that allotted time. Then take a short 10-minute break, make a drink or go for a walk, then set another timer for 60 minutes!

Keep yourself accountable for time management. A great tool for this is Harvest. This software is a paid service, but will allow for the incredible insight into how long tasks are actually taking you and your team members! It’s also a great tool for billing potential clients and invoice estimates. 

Eliminate distractions. Use apps like SelfControl or Focus. With this software, you can literally restrict yourself from distracting websites for a block of time. 

Create a list of tasks to get done by the end of the day/week. You can use tools like Trello or Asana. These nifty programs allow you to prioritize work and assign tasks to each team member. Checking off your to-do list has never felt so good!  

 

Make it easy to communicate with your team

Stay in touch with your team members! Slack is an instant messaging app, and a great alternative to emailing! It’s less formal, quick and very collaborative in its functionality. 

Sign up for video conferencing apps. For video conference calls, Hangouts Meet and Zoom are some great options whilst working remotely.

Commit to communicating, even when you’re self-isolating. Human connection is important for our mental health, so checking in with other team members once a day could help prevent feelings of anxiety, depression and loneliness. Your COVID-19 experience doesn’t need to be a lonely one.

 

Automate your work to reduce stress and pressure

Wherever possible, add automation into your workflow! A very simple suggestion is adding Grammarly plugin to your Google Chrome, this will detect any errors in your writing and will save you from making spelling mistakes in your communications.

Need a simple tool for resizing files for your laptop? If you’re working within the creative industry, and have a number of high-resolution images that need to be resized, try JPEG mini! This software allows you to reduce file sizes whilst preserving the image quality. Ideal for uploading to websites and you can do it in large batches! 

Find the right tools for your unique work. Depending on the field of work you’re in, there are going to be many, many different applications available to you. Explore your options and create better WFH habits so you can effectively get work done but also have time for yourself once you’re off the clock. 

 

Here’s a list of awesome software/apps we love for WFH during COVID-19

Project Management

Time Management 

Sharable Documents & Files

Communication

Does Google delete reviews?

Posted on by Erin Reynel

Does Google delete reviews?

Recently we’ve been asked this question by one of our clients, who was told that Google deleted reviews that came from anyone who got to your review page via a direct link you provided them. This is not true!

However, they do have a tendency to delete some reviews and its algorithm will flag them as spam (even if they’re not). Here’s what Google deletes, why, and what to do if you’ve spotted your Google reviews gone MIA. 

Here are eight reasons why Google would flag and delete your reviews: 

one. If the reviewer is a manager of your Google My Business

This one might seem obvious but if a review is left by a page manager, google doesn’t think it’s been left by a legitimate customer, flags it as a conflict, and deletes it. 

two. If more than one review share the same IP address 

Google algorithms will pick up on a repeated IP address. When different reviews are coming from one address Google marks it as fishy and inauthentic.

three. If the review was written from your physical location 

Google has your business IP address linked to your account so any reviews coming from the IP address linked to your business page are not going to fly. 

four. Too many reviews at once 

If you’re thinking of sending a mass email to your entire client list to remind them to leave a review, hold off. Google triggers go off when too many reviews are left in a short period of time. So be sure to space out those requests. 

five. Is the review from a land far, far away? 

If your business is located in Vancouver, it doesn’t make much sense that reviews are coming in from Brazil. 

Six. Did someone leave a phone number?

Why? Phone numbers in reviews are unnecessary and trigger spam alerts in the google algorithm.

Seven. If there is a link in the review 

Ask your clients to re-send reviews if there are links or URLs in the review or google might detect spam. 

Eight. Do all of your reviews look and sound the same?

It’s nice to ask your clients to politely leave a review but if you are scripting them into a review or making too many suggestions, spam alerts go off.  If your reviews look and sound the same they may get binned. 

 

What can you do if Google’s deleted your reviews? 

Unfortunately, you can’t do much except go out and get more legitimate reviews. There is no system in place that will bring back deleted reviews so as soon as Google deems a review as spam, it is gone, never to be seen again. 

Don’t sweat it! Obtaining new clients and providing them with a 5-star worthy experience is a more achievable (and boos-like) goal and the reason you started biz in the first place! So we think getting more legitimate reviews should be your new objective. 

Also after that 5-star experience, don’t go without asking a new client to leave you a Google review! It’s the face and reputation of your business online and if they are happy with your service, it’s a great way for them to recommend you to other people. 

The more solid reviews people read from strangers the more they are inclined to trust you. Not to mention that all this reviewing is adding keywords to your business, which is increasing your ranking in Google searches and algorithms. Win-win. 

Want to get to the 1st page of Google search results? Here’s how.

Small business SEO: Fifty-five facts you totally need to know

Posted on by Danielle Cole

Do you feel like no one was talking about “SEO” a few years ago and now you’re hearing about it everywhere?

Do you not even know what it means or how it can help your social media in Vancouver?

Don’t worry, you’re not alone! Lots of business owners have no clue what SEO is or how to take advantage of it. So here, in plain English, is what SEO means and why you need it for your small business.

What is SEO and why is it so important for your Vancouver business?

SEO stands for “search engine optimization”.

Basically, it’s a combination of techniques that push your business’ website onto the first page of Google.

Why does that matter? Because today, most people find businesses on Google.

Being on the first page of relevant searches makes it much more likely that you’ll connect with potential customers, building your customer/client base!

55 facts to help your social media in Vancouver

Not sure how to use SEO to enhance your social media in Vancouver? Here are 55 facts you need to know!

55 Must-Know Facts for Small-Business Websites SEO
Courtesy of: Milkwhale

How to choose the right SEO keywords for your website

Posted on by Erin Reynel

Building a website for your business in Vancouver? SEO should be at the top of your mind when you think about the design, the content (text, images and videos) and the types of pages you’re going to build.

Doing keyword research will help you decide the best SEO keywords for your website. Here’s how to do it.

How to do keyword research for SEO in Vancouver

Researching the keywords to use in website is so easy, anyone can do it. It’s a great part of your marketing to DIY to save on costs, since for most small businesses, hiring a professional keyword researcher isn’t worth the time or money.

Think about how your customer uses Google search, to find businesses like yours

A customer is going to type certain words into Google to find your business. You need to figure out what those words are, and use them on your website, in order to help customers find you.

Customers will fall into one of the following stages of what we call a “sales funnel.”

Awareness

Keyword example: “shoes”

They’re searching for something very general, usually one-word terms typed into Google. For example, “shoes”. This person is just exploring. Maybe they want to know the definition of shoes. Maybe they want pictures of shoes.

Should you use “shoes” as a primary keyword for your website? Probably not.

Engagement

Keyword example: “leather shoes”

At this level, people are searching for something a little more specific, but may not really know what they want to buy yet. By typing “leather shoes” into Google, your customer might just be looking at different brands and styles to compare options.

Should you use “leather shoes” as a primary keyword for your website? Maybe, but understand that you won’t have a buyer on your hands.

Discovery

Keyword example: “leather shoes made in Vancouver”

This is someone who knows what he/she wants. The keyword is pretty specific, and it’s clear that the customer already has in mind what to buy, but just wants to know where to get it from. He’s not quite ready to make a purchase, though.

Should you use “leather shoes made in Vancouver” as a primary keyword for your website? Absolutely. You want to tell this customer that you’ve got the leather, Vancouver-made shoes they’re looking for.

Note: See how this is more like a search phrase, than a word? A keyword doesn’t necessarily mean a single word – “keyword” refers to a string of words people type into Google to look for something.

Purchase

Keyword example: “love jules leather smoking shoes”

Now you have a customer who’s ready to buy. After typing a very specific series of words into Google, it’s highly likely this person just wants these shoes in their closet, already. They’ve decided on the brand, and the model of shoes they want. Nailed it.

Should you use “love jules leather smoking shoes” as a primary keyword for your website? 100%. This should be the keyword you apply to the page in your online store, where your customer can easily add the shoes to her cart, add her credit card, and complete her purchase.

 

How to build keywords into your website

Using the formula above, we can see that keywords like:

  • “love jules leather smoking shoes”
  • “leather shoes made in Vancouver”
  • “leather shoes”

should be part of this small business’ Vancouver SEO marketing strategy. The company should also find several similar keywords, and build their website using the whole list, to capture all of the customers they want.

How to build a bigger keyword list?

Google’s Keyword Planner is the easiest tool to help you build your SEO keyword list.

Enter your keywords into the list, set your location, and search. Google will build you a bigger list of relevant search terms you may want to consider. Don’t use all of them.

Take the “average monthly searches” number into consideration: You’re going to want more than a small handful of people to be searching for the terms you build into your website, in order to make this work worthwhile! Don’t worry too much about the competition column, or the bid amount.

The number of keywords to use on your website depends on your business, and your industry. But as a rule of thumb, each page on your website should target a different keyword. So, 10 pages = 10 keywords. If you sell products online, each product page should have its own specific keyword as well.

 

SEO or great content: What’s more important

OK, caveat here people.

It’s WAY more important to build your website around GREAT content, than an SEO keyword. In other words, having a website that’s easy to read, easy to use, and connects with your audience’s soul is worth WAY more than an SEO-heavy website.

But ideally, you can (and should!) have it all. Great content, ease of use, and SEO built in.

 

Why does SEO matter?

Great question. SEO, or Search Engine Optimization, refers to the work you do to make your website show up in Google search results.

When someone searches for the keywords that are important to your business’ website, you want that person to find you first.

The better your website is at SEO, the more money you’re likely to make off your website.

If SEO is on your mind, send us a message. We can walk you through how it works, why it matters, and how we can help.

Does more copy (text) on your website mean better SEO?

Posted on by Erin Reynel

It surprises many of our clients, but Vancouver SEO awesomeness is one of the things we do best here at Legendary. Today I wanted to talk about website content, and how it affects your SEO.

A few years ago, I was asked by a hotel client to write new website copy for them. They wanted 3,000 words per page, and there were easily 25 pages to write.

25 x 3,000 = 75,000 words

That’s insane. Who’s going to read that much?

The theory was that more words means better SEO for their website. But even back then, the theory was but a myth. Google was already getting more savvy at ranking websites well when they have GOOD content, rather than MORE content.

 

Is more content better for your Vancouver SEO?

I came across this article in Search Engine Journal this afternoon. The first section of it was fascinating: the writer suggests experimenting with deleting pages, and therefore trimming back on the content or copy, of your website, to see if your SEO improves.

I love the concept.

Not only do visitors to your website like a streamlined site that’s easy to navigate, but this article suggests that by trimming the number of pages on your website and focusing on the highest quality content only, you could see some major SEO gains.

 

Nope, less is more

Poor quality content might actually hurt your SEO. So if you have some pages that rank well, and some that don’t, your overall SEO score could be reduced.

He’s a bit gimmicky, but Neil Patel’s blog about writing copy for SEO really nails the concept: Write for your audience first. Then consider your SEO.

It’s more important to have people spend time on, and click on the components of your website, than have a bunch of random people land on your site, but take no action there.

Doing it this way will get you a better Google rank than your competitors. Plus website visitors who understand and trust you, and buy from you.

 

Need Vancouver SEO help?

We offer some pretty unique, custom services to our small business clients here in Vancouver, including SEO options. We love writing blogs that have SEO in mind, but are researched and written to help your website visitors learn about you, or solve a problem.

We can also do an analysis of your website and help you get to a more user-friendly state, to increase the number of people who contact or buy from you.

Or maybe you just want the text on your website rewritten? We do that too, primarily to communicate your message effectively to your visitors, but also with SEO in mind.

Send us a quick note if that sounds awesome!

A FREE SEO blogging template for you to steal

Posted on by Erin Reynel

Guys, finding free templates for the stuff you really need to use for your online marketing is HARD. I mean, everyone wants your email address in exchange for a template.

That sucks. We want you to nail it when it comes to content marketing and SEO blogging. So guess what? We’re giving you our awesome, virtually fail-proof SEO blogging template here.

We don’t want your email address. We just want you to crush it.

Why content marketing?

Everybody wants to make it onto Page 1 of Google – but earning a coveted spot is cutthroat competitive. One of the most surefire ways to make it to the top is with SEO blogging – that’s how we did it!

Seriously! Search “social media Vancouver” right now!

How many posts you need to write each week depends on your industry. For some, once a week will be enough, whereas for others five or six might be necessary. Hubspot wrote the most awesome guide to tell you how often you should blog.

It’s easy to get off topic when blogging. Follow these few steps BEFORE you start writing to make sure your blog stays short, sweet, on topic and most importantly SEO friendly.

 

Before starting your blog use these steps to create a blog roadmap

 

Step 1: Choose your target keywords for the blog

What is the main topic you’re covering in this blog? If you’re a personal trainer, you might want to write a blog about fat loss.

To choose the right target keyword, think about what people would type into Google to find you blog. In our personal trainer’s case, my target audience might search for “lose fat.” So I’m going to set “lose fat” as my target keyword.

I might also choose a secondary keyword for the blog. This could be “personal trainer Vancouver” or “nutrition coach Vancouver”.

 

Step 2. Write your headline – make sure it includes your primary target keyword!

Hubspot (again) has the ultimate guide to doing this well. Then, use this stats-based guide to write more interesting headlines.

 

Step 3. Choose at least one image for the blog.

Upload it to your website, then fill in the Alt Text for it. Include your primary target keyword, as well two or three additional keywords that apply to the image, your blog, or your website (eg. “best ways to lose fat, personal trainer vancouver”).

 

Step 4. Write your H2s.

We recommend writing two or three H2s per blog. Each H2 should include your keyword! To read more about H1s and H2s, check out our article on header best practices.

 

 

Use this free SEO blogging template for your website

 

With the steps above, you now have a roadmap for your blog! Just fill in the blanks!

 

Here’s your template to copy and paste into a Word document (or Google Docs). Just change up the text as you write your own blog!

 

HEADLINE

Intro paragraph goes here… two or three sentences. Put in your website’s main keyword. “Vancouver personal trainer” or “how to build muscle fast”

 

H2 #1

Explain the H2 – We like to use this space to add lists, write a few sentences and even insert a second picture.

 

H2 #2

This is where you provide the real value and educate your target reader! It doesn’t have to be long, another three or four paragraphs will do. Just make sure you get your blog’s target keyword in here once or twice.

 

H2 #3

Give the reader an action item, by finishing the blog with a Call To Action! Call us, book your appointment, come in for a consultation, fill out our questionnaire – all of these are great examples – and again repeat your blog’s main keyword!

 

Hope you dig this blog! If you do, please share it with anyone else who would love having a totally free SEO blogging template for their own content marketing needs.

How to get on Page 1 of Google using social media

Posted on by Erin Reynel

The coveted Page 1 position on Google is a hard spot to snag for your website. Earning kick-ass Google rankings is a competitive, high impact sport where few succeed and many end up with cringeworthy shiners.

Incredibly, people pay $10,000 a year or more in an effort to scratch their way toward a Page 1 spot for their business. But it doesn’t have to be that expensive.

Why?

How to get on Page 1 of Google with social media

Yes, you can, and it’s not difficult. But as with all too-good-to-be-true promises there’s a catch.

Know first that the Page 1 spot is NOT too good to be true. It’s real, it’s attainable, and we can and have made it happen.

So enough pussyfooting. Here’s how to get on Page 1 of Google, using social media.

Step 1. Identify your keywords

No matter your business, there’s a set of keywords that are important to you. These are the words people would type into Google to find your website. Let’s say you own a clinical spa in Vancouver. Your keywords might include “massage therapy Vancouver,” “spa Vancouver” and “spa treatments Vancouver.”

These keywords are what you’re going to want to identify and record.

Step 2. Create content

By content, we mean videos or blog articles that explain your business, as it relates to each keyword. This content needs to be uploaded to your website’s blog.

Step 3. Get your Google+ Business Page verified

First, you’ll have to create a Page on Google+ for your business. Here’s how to do it. Be sure to complete your profile completely, including adding your company logo or photo and adding a description of your business.

The next step here takes a while – as in, a couple of weeks. Within the Pages section of Google+, add your business to Google Maps. The next step will be to get your business verified. To do that, Google sends a physical piece of paper in the mail to your business location with a code printed on it. Often, that paper takes one to two weeks to arrive. When it does, navigate back to your Google+ Page for your business and enter the verification code. This will officially activate your Google+ Page.

Step 4. Post your keyworded content to your Google+ Page

This is seriously the last step, proving that this process is incredibly painless. And free.

Here’s exactly how to get your content to rank, though. Copy the link to the content you want to share from your website into your Google+ Page updates, kind of like updating your Facebook status. Write a description of what you’re posting. The description MUST INCLUDE the keyword you’re targeting.

Now go to Google and type in the keyword you used. Is your content there? It should be!

The caveat(s)

Like ice cream and fiery relationships, it doesn’t last. Google+ Pages content doesn’t necessarily stay on Page 1 forever, unfortunately. That said, Legendary Social Media has a post that’s been on Page 1 for over 60 days thanks to Google+. It’s just what we do as part of our awesome social media management service 🙂

Also, be aware that what’s on Page 1 is NOT your website – it’s the post you published to Google+ Pages. However people who click on the link and see your post on Google+ can then follow through to your website.

Finally, this doesn’t work for ALL keywords. Some words are very competitive and can mean your content won’t show up.

Post often for best results. Or let a pro handle it! Email us today!

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