We boosted their revenues by 104% – and more data on what we achieve for our clients

Are you looking for a social media agency in Vancouver? Selecting an agency that can prove it generates results for clients through social media marketing is key to making your investment worthwhile. 

Let’s take a closer look at some specific stats we have achieved for clients:

Digital Marketing for Vancouver Coffee Chain

For our client Waves Coffee House, we reached over 540,000 people in BC and Alberta through our social media and Google ad campaigns. That’s a lot of people now thinking about where to get their next cup of coffee and sweet treat. We’ll soon be launching their Spotify ad campaign – how exciting! 

One of Waves’ best performing posts in the last month has been this giveaway which resulted in the following: 

  • 3,090 reach
  • 3,538 impressions
  • 447 likes
  • 1,250 comments
  • 27 saves

Social-media-agency-vancouver- legendary social media vancouver

Some other great performing posts:

Social-media-agency-vancouver- legendary social media vancouver

Digital Marketing for eCommerce Brands

Through our email marketing campaigns and paid social media campaigns, we have been very successful at helping to increase revenues for eCommerce clients. 

For one such client, we helped generate over $45,000 with just 2 emails to their customers. 

For the same client, we transformed $776 in ad spend into over $28,000 in sales in one month.

We’re so grateful that we’ve been able to make a big impact on the growth of local Vancouver businesses with our digital marketing efforts.

We helped another eCommerce apparel client improve their website conversion optimization and increased their revenue by 104%. 

Digital Marketing for Vancouver Restaurants

By creating radio, Spotify and social media ads, we reached over 523,000 people to tell them about Disco Cheetah’s mouthwatering food, available for delivery and takeout.  

Social-media-agency-vancouver- legendary social media vancouver

Social-media-agency-vancouver- legendary social media vancouver

Online Marketing for Travel Companies

With our social media ad management, we have increased website traffic for Sahara Touring – despite travel restrictions due to the current pandemic, over 4,800 visited their website so far, thanks to our social media services. 

social-media-travel-legendary social media vancouver

One of our top tips to increase social media engagement: Giveaways

social-media-giveaways-legendary social media vancouver

Another giveaway that we created for The Facial Room increased their following and engagement, some quick stats from this post are:

  • 70 profile visits 
  • 282 likes 
  • 555 comments 
  • 2,663 impressions 

We’re here to serve

Here at Legendary Social Media, we offer full-service social solutions to our clients, this includes:

  • Social media auditing, strategy & competitive analysis 
  • Creative direction & project management
  • Social media management 
  • Instagram stories & highlights
  • Influencer campaign management
  • Reporting
  • Paid ad campaign management 
  • Content creation
  • Styling & photography
  • SEO content writing 
  • Google PPC campaigns

By identifying the specific needs of our clients, we have been able to increase revenue, followers, website traffic and engagement through our work. 

According to research, 3.6 billion people are using social media worldwide. Therefore, you need to manage your social media effectively in order to reach your target audience. If managing your business’s social media platforms seems overwhelming to you, then consult with an expert, a social media agency! 

Want to step up your social media game in 2021 with a social media agency in Vancouver? Reach out to us for a custom quote! 

How often should your business post to Instagram Stories?

If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look:

Why should your business optimize Instagram Stories?

Instagram Stories have over 500 million daily users, therefore Instagram Stories have the potential to reach new potential customers and build a stronger connection with your current audience. 

Instagram Stories allow you to:

  • Share everyday moments with ease
  • Start conversations and get interactive with followers
  • Inform your following of promotions/giveaways/events/launches
  • Share user-generated content

The aspect that we love the most about Instagram Stories is the opportunity for engagement – by adding question stickers or polls to your posts, you not only start conversations, but you can gain more insight and feedback from your audience, learning what they like and don’t like. 

instagram-stickers-legendary social media

 

Instagram has continued to develop its engagement-boosting features over the past few years, allowing you to be more authentic and humanize your brand. So if you’re not regularly publishing Instagram Stories for your business, then you’re missing out on an opportunity to connect with your audience. 

Posting consistently is key

There are no hard and fast rules to how frequently you should post on Instagram Stories, but we recommend keeping it consistent. Consistency is the key to social media in general and it’s no different for Instagram Stories. It will also depend on your business’s goals and the amount of time you are able to dedicate to your social media marketing. But if you can only post 3 times a week, then at least make sure you consistently do that. 

If you have a special event or promotion happening then we would advise you to bump up the frequency of how often you post to Stories! 

Ideally, you’re posting throughout the day, focusing on documentation rather than creation. Break it down and post 1-3 times morning, afternoon and evening to remind your followers of your event and showcase different aspects of the event! 

For example, you might want to try the following for a special event or:

  • BTS of your business operations
  • Showcase new products
  • How to use the product
  • Share customer reviewing the product
  • Customers unboxing/using products
  • BTS of packing orders

IG stories we created for our client The Facial Room during Black Friday week:

instagram-stories-legendary social media

So how many times should you post?

It’s up to you to find the sweet spot for your business’ needs, but we recommend posting to Stories up to 10 times a day. Any more and you risk being annoying and potentially getting muted by your followers. 

Some tips for posting to IG stories:

  • Don’t post all 10 Stories at once, schedule throughout the day
  • Don’t worry about the production of stories, your photos and video don’t have to be perfect (it’s a backstage pass into your business)
  • Engage your audience (ask them questions, answer their questions, and have meaningful conversations)

Are you and your business in need of help developing and creating a social media content strategy? Let us help with that! 

Why social media will be crucial to your business’ success this holiday season

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

How to use Instagram Reels

Facebook-owned Instagram recently released a new video feature that allows users to record 15-second clips set to music. Sound familiar? Yes, it’s Instagram’s answer to TikTok

What is Instagram Reels?

Instagram Reels is the brand new way to create short, fun and engaging videos from Instagram Stories. Reels allows you to record and edit 15-second multi-clip videos with audio, effects and other new creative tools. You can share reels with your audience on your feed, and if your account is public, make them available to the wider Instagram community through a new space in Explore. 

How to create a Reel

instagram-reels- legendary social media vancouverSelect Reels at the bottom of your Instagram Camera. Once you’ve selected Reels, a variety of creative editing tools will appear on the left side of your screen to help you create your Reel. These include the following: 

  • Audio: Search and use a song from Instagram’s music library. Alternatively, you can use your own original music or audio by simply recording a Reel with it, which will then be attributed to you. If your account is public, people can create Reels using your audio by selecting “Use Audio” from your Reel.
  • AR effects: Choose from a variety of effects (similar to filters) to apply to your video clip. 
  • Speed: You have the ability to speed up or slow down the pace of your video or even just sections of the video. 
  • Timer and Countdown: Set the timer and record your clips hands-free. Once you press record, a three-two-one countdown timer will appear on your screen. In your timer, select how long you want your clip to be (maximum fifteen seconds).

How to share Reels

With Reels, not only can you share with your followers but you have the opportunity to be discovered by a larger, diverse community on Instagram’s Explore page. A great way to reach a wider audience! 

  • If you have a private account: Your privacy setting will be applied to your Reels. You can share your Reel to your feed which allows only your followers to view. Users will not be able to access or use your original audio and people cannot share your Reels with other users who don’t follow you. 
  • If you have a public account: You can share your Reel to a dedicated space in Explore, where it has the potential to be viewed by a larger Instagram audience. You can also share your Reel with your followers by posting to your Feed. By featuring certain songs, hashtags or effects, your Reel could appear on a dedicated page if a user clicks on that particular song/hashtag/effect. And of course, if you’re public, your Reel can be shared with other users and posted to their Stories. 

Once you have recorded your Reel and you’re ready to share, move to the share screen where you can save a draft of your Reel, change the cover image, add a caption and hashtags, and tag your friends. After you have shared your Reel, it will live on a separate Reels tab on your profile. Similar to Instagram Stories, your Reel will disappear from your profile in 24 hours. 

Watching Reels

As we’ve mentioned throughout this blog, Reels has its own version of For You page: the new Reels Explore Feed. This feature is similar to TikTok: not only will you see Reels from people you follow, but you will see Reels from popular or trending accounts on Instagram. So far, we’ve observed that this is influenced by your likes/interests and where you’re located. 

Final Thoughts

Reels is still very new and we expect there will be further developments in the Reels feature in the near future. Stay up to date with all things Instagram and Facebook related by following us on Facebook!

You can check out our work here! 

4 new ways to grow your Instagram audience

Looking to expand your Instagram audience? Try these four tips to get new eyes on your Instagram account and grow your following. 

Go live, and bring a guest

People who use Instagram really value authenticity! And nothing is more authentic than being candid and personal in front of a live audience. Give your audience business updates in real-time with Instagram Live. You don’t have to put on a show, simply share tips, upcoming product launches, promotions, collaborations or virtual events that are coming up! 

To gain a wider audience for your Instagram Live video, try inviting a guest to join you and add their perspective to the discussion. You could interview an influencer, customer, co-worker or someone from another company within your industry. Try to find a guest who has a similar audience and value set to your business so you have something to offer new viewers. 

Live video should feel raw and organic. It’s about showing the audience your true self and being relatable. So, don’t panic if you stumble over your words or the background in your video is messy. Just be yourself! 

Create a shareworthy contest or giveaway 

A well-planned Instagram contest or giveaway helps you build your audience, increases engagement with your posts, and boosts brand awareness. Launching a new product? By creating a giveaway, you could generate some excitement and interest! 

Running your own contest/giveaway can: 

  • Attract new followers faster. Studies have shown that Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t. 
  • Engage with current and potential followers. By creating a contest that requires followers to tag friends, you’re increasing engagement signals to Instagram’s algorithm which will result in your content being featured more regularly in your audiences feed and potentially as a top post in the hashtags you used!
  • Build and nurture relationships with your existing audience. When you give away something to your audience, it helps cultivate an emotional connection between you and your followers. 

Check out these two giveaways we ran for our client, The Facial Room. These giveaways generated engagement, profile visits and website visits – which is the ultimate goal! instagram-giveaway- legendary social media vancouve


If you decide to run a contest or giveaway, just ensure you’re abiding by Instagram’s rules and regulations

Offer a lead magnet and build retargeting audiences

A lead magnet is an incentive that marketers can offer to potential customers in exchange for their email address or contact information – very valuable information if you’re running email campaigns. Lead magnets usually offer up a piece of free digital, downloadable content that is of value to your potential customer. Examples of valuable content you could create:

  • E-book
  • Guide 
  • PDF Checklist 
  • Report 
  • Whitepaper 
  • Video tutorial
  • Free trials of product/service

Consider the obstacles and challenges that your audience faces. How can you help them overcome these? Could you package your insights into a free download? If so, then promote and offer them on your Instagram. 

We suggest using Linktr.ee to set up links from your Instagram Bio to allow users to download your lead magnet. 

Paid Instagram ads

Another way to ensure more people see your Instagram account is through paid Instagram ads! Before you set your Instagram ad campaign, make sure you understand your target market. It’s important that you have a great understanding of your target audience’s demographics so you can specifically target them. 

Instagram ads are a great way to effectively communicate your products and services to potential customers! Instagram is owned by Facebook, so when you set up your ads, you’ll have superior campaign customization options, diverse formatting and various targeting capabilities, via Facebook’s powerful advertising platform. 

Final thoughts

To increase your visibility and expand your audience on Instagram, focus on building a social community. Your social presence on Instagram has the potential to boost your brand awareness, build a reputation, strengthen your credibility and ultimately lead to sales. 

Leverage some or all of the tactics mentioned above to gain more followers. Once you start attracting new followers, it’s important to ensure you engage with them, so reply to your messages, comments and make use of all of Instagram’s tools (pinned comments, swipe ups and polls). 

Looking forward to having a successful holiday season? Check out our most recent blog! Now is the time to put your online marketing into overdrive to ensure your business has a profitable holiday season! 

Client Feature: Love & Natural Skincare

Love & Natural is a new client to Legendary and we’re so thrilled to be working with them! 

They initially came to Legendary for our Product and Social Media Photography Services with an eCommerce photoshoot of their beautiful custom facial oils. We’re so lucky to now be working with them in a larger capacity!

Who are Love & Natural

Winnie, the owner and founder of Love & Natural, has been working in the spa industry for 25 years and owns the beautiful Tao Day Spa, located in Steveston, BC. Winne is incredibly passionate about the skin and body, and its intricate network of systems. Her passion and genuine commitment to helping people are very apparent when you speak with her. She is trained and certified in the following: 

  • Licensed esthetician 
  • Certified in aromatherapy 
  • Certified in Thai body massage & reflexology 
  • Certified in Skincare
  • Certified podologist via the North American School of Podology 

Winnie wanted to help more people than she could in person at her spa, so she started Love & Natural to bring her holistic skincare expertise to customers across Canada. 

Love & Natural is an online eCommerce platform with personalized skincare solutions. By booking a skincare consultation, you’ll receive an expert holistic skincare ritual curated to your specific needs or suggested products. Love & Natural take into consideration the following elements before making recommendations: 

  • Environmental factors
  • Diet
  • Wellbeing & lifestyle

What we provide for Love & Natural

We built a multi-faceted social media plan for Love & Natural. Our work so far has included creating and managing the following:

  • Social media management on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Product photography & styling 
  • Traffic ads (leading audiences to your website)
  • Conversion ads (converting to sales on the website)

To build up Love & Naturals following, our content creator, Michelle works alongside Winnie to create posts with educational captions that also have a strong emphasis on self-care. Then our in-house photographer, Kat creates photographs to match the theme of each post using their products and some simple props. 

Thank you, Winnie, for putting your trust in us! We are so excited to be working with you on Love & Natural.

social media photographer- legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. 

 

3 reasons why August is the time to plan your holiday marketing

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

Why is a professional photographer so expensive?

Have you looked into hiring a professional photographer? Received a quote, and thought to yourself “WTF! Why is it so expensive?” 

Here’s the deal as to why photography is expensive and what goes on BTS (behind the scenes). 

A social media photographer IS a professional photographer

Yes, we know- professional photography seems like a large expenditure in the short term, whether it’s for your social media, eCommerce website, print marketing or any other purpose! However, nothing has a stronger impact on a potential buyer than a visual representation of your brand or product. 

Photography is a major investment that your business should definitely consider. 

In marketing, visuals are the first element that evokes an emotional response (before text) and that emotional response is what will make or break a sale. The photos on your website and social media are representing you and your brand, and are a huge part of user experience. So obviously, you want to present your business in the best way possible. 

Professional photographer costs: The breakdown

Some clients may only associate pricing with the final delivered images, and it’s important for us to educate our clients in our photography process and what exactly goes on behind the scenes, so they have a better understanding of exactly what they’re paying for. 

There are a few key factors to consider in photography pricing, but these are the 5 most significant: 

One. Time 

For every hour of shooting, there are a few hidden hours of prep work and communication that you perhaps never considered:

  • Pre-production (Time spent planning the Photoshoot. Including emails sent, castings, building a team, creating mood boards, product acquisition and gathering of props) 
  • Travelling to and from the photoshoot
  • Setting up equipment/ breaking down
  • Time spent uploading, culling and editing images
  • Time spent communicating with the client, sending proofs and making adjustments
  • Discussions and final delivery to the client 

Two. Photography Equipment 

Photography equipment is HELLA EXPENSIVE. Just the camera body alone is upwards of $2.5K for a professional set up like ours. Here is a list of equipment a professional photographer requires to produce professional work and run a business:

  • Camera (including a backup camera)
  • Lenses 
  • Lighting equipment (studio or Speedlite)
  • Memory cards
  • Extra batteries
  • Tripod
  • Backdrop stands
  • Backdrops
  • Reflectors
  • Computer/ Laptop
  • External hard drives & online storage
  • Camera bags
  • Insurance (If you’ve spent thousands of dollars on equipment and you’re running a photography business, then you need insurance. This is upwards of $350 per year depending on what your needs are)
  • Rental equipment (we sometimes have to rent gear and this is a cost that should be factored into a quote for our clients)

Another consideration for photography equipment is that over time there is wear and tear on your gear and equipment needs to be repaired, serviced, cleaned and then eventually upgraded. 

One of our studio lights recently required a new flash tube and that set us back a cool $374!

professional-photography- legendary social media vancouver

Three. Editing Software

So once your photographs have been taken, they then need to be processed. This usually requires software like:

These require a subscription and have fees (either monthly or yearly). 

Four. Other Digital Tools

Nothing in life is free, even the software used to deliver edited photographs to our clients. We use Pixieset (a local Vancouver app) but there are other similar (paid) subscription-based apps out there that do the same thing. 

Even a simple tool like Google Drive requires a subscription so we can host the thousands of photos we capture every month.

Five. Experience and Skillset 

Whether a photographer has had professional training or is self-taught, they have likely spent years learning, honing their craft and developing their own personal style of work. 

“If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes”. ~Davy Greenberg

Our very own photographer, Kat, studied photography at Newcastle College. Learning and gaining a practical skillset that she has been able to apply to her work for the past 10 years. As part of her previous work as an eCommerce photographer for a fashion brand, she has also gained a unique eye for styling, paying particular attention to detail and working in a fast-paced environment. 

Final thoughts

Like most things, you get what you pay for when it comes to professional photography.

Photography, including social media photography, is much more than:

  • Show up
  • Shoot
  • Edit
  • Send

There’s planning, equipment, experience and hard costs to factor in as well. The great thing is, photography is a powerfully impactful marketing asset that lends huge credibility, shareability and presence to your brand.

Client Feature: Refresh by Steamworks Brewing co

We recently began working with Steamworks Brewing Co. on their new low-calorie beer, Refresh. We’re super excited to be creating images for their Instagram Feed!

Refresh is a traditionally brewed beer using real fruit. It’s preservative-free, has zero sugar and boasts a mere 90 calories per 355mL can! That makes it a must-have summer beverage in our books! 

It comes in 3 unique flavours: Raspberry Citrus, Cranberry Tangerine and Guava Lime. And we may have sampled a few of them during our photoshoots recently!

What we created for Refresh:

product-photography- legendary social media vancouver

Our in-house photographer and content creator, Kat, has been shooting & styling from home during COVID-19 to create product photography for the Refresh Instagram account. 

Obviously during a pandemic, resources are limited so you have to get creative with what you can get your hands on. Kat used fresh fruits available from her local grocery store to highlight the 3 different flavours, as well as using props available in and around her own home. And then, of course, she used her neighbourhood as a backdrop, because who can get enough of the Mount Pleasant murals and the iconic Science World? 

We’ve had so much fun creating visual content for the Refresh brand and look forward to creating more imagery for them soon. 

Are you ready to up your social media game? Legendary Social Media is here to help! We can produce photo content for your social media channels too! Contact us! 

 

How to get more Instagram followers

Social media is always changing. But 2019 has been like the Twilight Zone when it comes to Instagram. 

The API changes to the site have shut down mass following/unfollowing tactics that were popular before. That’s made it way harder to build a following. 

So how can you grow your followers list without employing risky tactics like using growth software, which might get your account banned, or buying followers, which looks pretty pathetic? 

How to say “screw you” to the API changes and build your social media following on Instagram in spite of them 

One: Publish regularly

With all the API changes, it’s more important than ever to stay on top of your Insta-posts and keep them consistent. The best way to do that is to create a schedule. Think about how many posts are manageable for your company to maintain. How many pictures can you handle? What about Stories? Try for a post per day, and test the results. If your followers are increasing, try posting more. Then, try posting less and see if that helps (it’s not unheard of!). Can’t make a regular schedule happen? Call in a ride-or-die social media marketing company to handle your Instagram and other social media platforms. 

Two: Keep content fresh with buckers

It’s easy to fall into a rut with your social media… but that’s not going to win you many fans. And why would it? No one wants to feel like they’re just seeing the same post over and over again. Mix it up with the idea of post buckets. Each bucket is a category of post. For example, one bucket could be “inspirational quotes”. Brainstorm 3-8 categories that’ll appeal to your followers and potential followers. Try to balance more sales-focused and more lifestyle categories. Here are some ideas to get you going: 

  • Product photos 
  • Store/office photos 
  • Weighing in on new stories related to your company’s field 
  • How to videos 
  • Quotes 
  • What’s on your bookshelf/DVR/movie “to watch” list

Once you have your buckets in place, make sure you gather material for all of them. Post from each bucket regularly so if someone comes to your account page at any point, they always see a full reflection of your account. That’ll make it easier for anyone dropping by to decide if they want to follow you or not. 

Three: Be personal, even as a brand

Most people don’t want to feel like they’re getting the hard sell on social media. But how can you sell your products or services if you can’t sell your products or services? Get to the core of what you’re really selling instead! There is always an emotional component to any product or service. Take an engagement ring for an example. Even though you’re physically selling a ring, what you’re really selling is love and commitment. Once you know that, you can create posts about love and commitment. This way, you’re not marketing at your potential followers, you’re connecting with them. That connection makes them more likely to follow you – and convert into customers down the road.