The Best Instagram Story Highlights Strategy

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When it comes to Instagram Highlights, most people don’t often consider a strategy beyond how the Highlight covers will look. But given how many users are interacting with Story Highlights, we highly recommend implementing a strategy here.  Let’s take a deeper look:  Why have a strategy for Instagram Story Highlights? Instagram Story Highlights are a […]

How often should your business post to Instagram Stories?

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If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look: Why should your business optimize Instagram Stories? Instagram Stories have […]

Why social media will be crucial to your business’ success this holiday season

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Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season.  Salesforce recently posted about […]

How to use Instagram Reels

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Facebook-owned Instagram recently released a new video feature that allows users to record 15-second clips set to music. Sound familiar? Yes, it’s Instagram’s answer to TikTok.  What is Instagram Reels? Instagram Reels is the brand new way to create short, fun and engaging videos from Instagram Stories. Reels allows you to record and edit 15-second […]

How to get more Instagram followers

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Social media is always changing. But 2019 has been like the Twilight Zone when it comes to Instagram.  The API changes to the site have shut down mass following/unfollowing tactics that were popular before. That’s made it way harder to build a following.  So how can you grow your followers list without employing risky tactics […]

Social Media Client Feature: The Facial Room

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Kind, beautiful and powerful are three words that describe Patricia Asmar to a T. We began working with Patricia’s business, The Facial Room, in the summer of 2019. The Facial Room is Canada’s largest online retailer of Eminence Organic Skin Care, based in Surrey, and Patricia is also a top facialist in the Greater Vancouver […]

How much does Instagram influencer marketing cost?

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  Instagram influencer marketing is a key part of social media marketing today. Just think about how many times you see “#ad” while scrolling through your Instagram feed! And let’s face it, Instagram influencer marketing has blown up because it works. But what does it cost – and is it worth it? Why you need […]

Debunked: Instagram algorithm myths you’ve probably heard

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Lately, there have been a lot of Instagram algorithm myths that have worried businesses. Here are the myths and the truths behind the “algorithm” that determines your brand’s success on Instagram. Five social media myths about Instagram algorithms One: You must post every day This is one of the biggest social media myths. While many […]

6 ways your small business can use Instagram Stories

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Instagram Stories to the rescue! Have you noticed that your business’ Instagram isn’t getting the same response it used to? Or that photos from days earlier are first on your feed? If you’re at a loss for what to do with your next upload, don’t panic. Just scroll up to the top of your feed. […]