Instagram Reels vs TikTok: Which one is better?

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Instagram Reels or TikTok: Trying to decide which is better?    Both are relatively new to social media, and they are both quite similar in that they are short, vertical videos that users can share, scroll through, like and comment on. Let’s go through the differences between the two.  What is TikTok? The first thing […]

Should you boost Instagram posts?

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It’s not a secret that Instagram dominates the social media space!  With currently over 1.3 billion monthly active users, Instagram can reach a wide audience and grow your brand.  Most brands and businesses spend considerable time perfecting their Instagram posts, but may not get the engagement they desire — this is where the “boost your […]

How to grow a new Instagram account in 2022

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A billion people use Instagram. And if there were any questions as to whether you should use Instagram for your brand in 2022, we’d suggest following the numbers. But growing a new Instagram account in 2022 isn’t as easy as it was in years past. Still, amassing a strong, targeted following is at your fingertips. […]

The Best Instagram Story Highlights Strategy

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When it comes to Instagram Highlights, most people don’t often consider a strategy beyond how the Highlight covers will look. But given how many users are interacting with Story Highlights, we highly recommend implementing a strategy here.  Let’s take a deeper look:  Why have a strategy for Instagram Story Highlights? Instagram Story Highlights are a […]