Our top 5 fave paid & free stock photography websites

Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content. 

Visuals are an essential part of content marketing, it’s what initially draws people to your social media and website. Did you know that consumers are more likely to engage with visual content marketing over text-only content?

We recommend creating original content for all our clients, as it seriously elevates a brand and allows us to showcase your products in a unique and creative way that will resonate with your audiences. 

However, creating original photography isn’t always cost-effective or even possible for certain projects and therefore, we sometimes rely on stock photography!

Stock photos can be great for:

  • Adding a visual element to blog posts 
  • Creating lifestyle content for social media 
  • Advertising 

These are our top 5 favourite paid & free stock photography sites:

1. Shutterstock (paid)

We have a subscription for Shutterstock for when we have very specific image requirements that free stock photography websites just can’t fulfill. 

photography-legendary social media vancouver

With a Shutterstock subscription, you have access to a library of over 320 million images, with fresh content added daily. 

2. Unsplash (free)

Wow! Unsplash is an amazing resource for photography! They have over 2 million free high-resolution images available, created by a generous community of photographers. 

3. Rawpixel (free & paid)

Rawpixel is an awesome resource for stock photography and vectors. Rawpixel focuses and prides itself on bringing diverse stock photography to its users. They created and started the (One) World Face Project, with the ultimate goal of representing faces from around the world. A really beautiful project that we recommend checking out. 

They have some great options for paid and unpaid stock photography subscriptions:

photography-legendary social media vancouver

4. Pixabay(free)

Pixabay has a community of creatives, sharing copyright-free images, video and music. Under the free Pixabay License, you’re safe to use all content found on their website for commercial purposes.

5. Pexels (free)

Pexels is a great resource for free stock photography and videos, allowing you to access and use their images for commercial purposes including:

  • Commercial website 
  • Blog 
  • Products

When using stock photography or graphics, ensure you read through the licensing information and be careful to not infringe on the artist’s copyrights!.

Happy downloading.

How often should your business post to Instagram Stories?

If your business isn’t currently utilizing Instagram Stories, then you’re missing out on a huge opportunity! Instagram Stories are one of the best ways to increase your engagement, build brand awareness, drive sales and they’re just really fun to create! Let’s take a deeper look:

Why should your business optimize Instagram Stories?

Instagram Stories have over 500 million daily users, therefore Instagram Stories have the potential to reach new potential customers and build a stronger connection with your current audience. 

Instagram Stories allow you to:

  • Share everyday moments with ease
  • Start conversations and get interactive with followers
  • Inform your following of promotions/giveaways/events/launches
  • Share user-generated content

The aspect that we love the most about Instagram Stories is the opportunity for engagement – by adding question stickers or polls to your posts, you not only start conversations, but you can gain more insight and feedback from your audience, learning what they like and don’t like. 

instagram-stickers-legendary social media

 

Instagram has continued to develop its engagement-boosting features over the past few years, allowing you to be more authentic and humanize your brand. So if you’re not regularly publishing Instagram Stories for your business, then you’re missing out on an opportunity to connect with your audience. 

Posting consistently is key

There are no hard and fast rules to how frequently you should post on Instagram Stories, but we recommend keeping it consistent. Consistency is the key to social media in general and it’s no different for Instagram Stories. It will also depend on your business’s goals and the amount of time you are able to dedicate to your social media marketing. But if you can only post 3 times a week, then at least make sure you consistently do that. 

If you have a special event or promotion happening then we would advise you to bump up the frequency of how often you post to Stories! 

Ideally, you’re posting throughout the day, focusing on documentation rather than creation. Break it down and post 1-3 times morning, afternoon and evening to remind your followers of your event and showcase different aspects of the event! 

For example, you might want to try the following for a special event or:

  • BTS of your business operations
  • Showcase new products
  • How to use the product
  • Share customer reviewing the product
  • Customers unboxing/using products
  • BTS of packing orders

IG stories we created for our client The Facial Room during Black Friday week:

instagram-stories-legendary social media

So how many times should you post?

It’s up to you to find the sweet spot for your business’ needs, but we recommend posting to Stories up to 10 times a day. Any more and you risk being annoying and potentially getting muted by your followers. 

Some tips for posting to IG stories:

  • Don’t post all 10 Stories at once, schedule throughout the day
  • Don’t worry about the production of stories, your photos and video don’t have to be perfect (it’s a backstage pass into your business)
  • Engage your audience (ask them questions, answer their questions, and have meaningful conversations)

Are you and your business in need of help developing and creating a social media content strategy? Let us help with that! 

Client Feature: Sahara Touring

We feel so lucky to have a roster of awesome and diverse clients. This year, Sahara Touring joined our lineup of social media clients and we’re so grateful to have them on board. 

Sahara Touring offers a unique travel experience to its customers by offering a more personalized experience on Moroccan tours. Sahara Touring believes that in order for their customers to truly experience each destination to its fullest, they should be taken to less-travelled locations and paired with local tour guides who are passionate about Morocco and everything it has to offer. They have curated their tours into 4 main categories which include the following:

  • Camping
  • Trekking
  • 4×4 tours
  • Day trips

You can check out what they have to offer more in-depth here.

Our team at Legendary has been providing the following services to Sahara Touring: 

One challenging aspect of our work for Sahara Touring is that their image sources vary, so as part of our service, we ensure that the images used for their social media channels are consistent and edited in a cohesive way. Check out their feed! 

client feature sahara touring - legendary social media vancouver

We’re currently in the initial phases of running paid campaigns for Sahara Touring, using social media ads. Once international travel becomes accessible, we’ll support Sahara Touring’s business growth goals with ads that help deliver leads for potential customers.

Are you looking for help with your social media strategy and content creation? Look no further! Legendary and our team of experts can help

How to optimize your Instagram Business profile

Your social media channels act as a digital storefront for your business. Instagram has 500 million daily users, so the potential for high volume digital traffic is huge. This means that your Instagram Business profile needs to make a lasting impression in order to stand out against your competitors. 

You only have a few seconds to capture the attention of Instagram users, so here are our top tips for gaining the attention of your target audience. 

1. Create an Instagram Business profile 

Make sure you set up an Instagram Business profile that allows you to gain insight and understanding of your followers in order to grow your business on Instagram. 

2. Write a badass bio

Your bio is going to be one of the first things viewers see when they land on your Instagram profile, so it deserves your time and consideration when writing it. 

Your bio will also likely influence what actions the viewer takes once they’ve landed on your Instagram Business profile, so make it snappy! 

Your Instagram bio should include:

  • Explanation of your business/products or services offered 
  • Establish your brand tone
  • Appeal to your target audience by defining your mission and what solutions you have to offer them
  • Share retail/restaurant location 

Instagram-Business-profiles-legendary social media vancouve

Check out how we have optimized some of our clients’ Instagram Business profiles below, using the suggestions above. 

3.Create a searchable Instagram handle

It’s important that your Instagram handle/username makes sense, is searchable and the name of your actual business. If the username you want is taken, try adding your area code to the end. Our client Disco Cheetah added YVR to the end of their handle which is synonymous with Vancouver. 

4. Optimize your profile picture 

When it comes to optimizing your profile picture, it’s essential that it’s instantly recognizable for users when they visit your Instagram page. For most businesses, this means using one of the following options:

  • Logo
  • Logomark (the logo without text)
  • Mascot (this would be applicable if you have an iconic mascot)
  • Headshot

Whatever you decide to use, just make sure it’s on-brand with your business and be consistent across all your social media channels.  

5. Add a CTA or link to your profile 

Instagram wants its users to stay within the platform, therefore they have limited how many URLs you can use in your profile to just one. 

If you have over 10,000 followers, you can use links in your Stories and drive traffic from there, but of course, this doesn’t work for smaller accounts. 

We recommend using Linktree which will lead users to a page with several URL options. Check out how two of our clients have used Linktree to suggest link destinations to users. 

instagram-business-profile-legendary social media vancouver

Final thoughts

Just remember, an optimized Instagram account is an active one. So remember to build your Instagram community, by following and engaging with other users. As a business, you should make sure you answer questions, DMs and reply to comments regularly. As well as creating consistent, high-quality content. Here at Legendary, we can help with content creating and social media strategy. Get in touch for a personalized quote

Why social media will be crucial to your business’ success this holiday season

Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season. 

Salesforce recently posted about how COVID-19 will shape the 2020 holiday season and expressed that “Social media will be the most important emerging platform for engaging with customers.”

Enable Facebook & Instagram shops

Earlier in the year, Facebook launched Facebook Shops, making it easier for small businesses to create an eCommerce platform. Facebook Shops gives businesses the opportunity to create a mobile-first online store that lives on their Facebook Business page and Instagram profile. 

Setting up a Facebook Shop is free and simple, so ensure you’re not leaving any money on the table and set this up if you haven’t already! 

 By enabling this feature, you have instantly increased shopping opportunities for your audience. 

Implement your holiday marketing and promotion strategy 

The online shopping arena is especially overcrowded this holiday season, so your holiday marketing efforts need to stand out from your competitors and grab the attention of your customers. Your social media strategy should include the following:

  • Paid social media ads
  • Search ads
  • Email marketing campaigns
  • Video content
  • Increased holiday-related SEO efforts

Do you have holiday-themed promotions planned for your customers? For our clients, we have these planned, photographed and ready to execute by the end of October. Some of the ways in which you could build up holiday excitement with your customers include:

  • Create weekly promotions
  • Promote gift card purchases, make this an easy add on at checkout
  • Create a sense of urgency with time-limited offers
  • Offer free shipping
  • Plan holiday giveaways and contests on social media to increase engagement
  • Create an influencer campaign (great for exposing your products or services to a new service)
  • Offer a contactless pick-up option, make sure it’s safe and convenient for customers

Use social media to communicate with customers

Your social media is also your megaphone, so use your platforms to effectively communicate the following to your audience:

  • Share your exciting promotions (on your feed and in stories/reels)
  • Showcase high-quality images featuring products
  • Use video to share product knowledge
  • Share key delivery and shipping information (due to increased digital orders, postal services are already seeing a surge at distribution centres and delays may occur, offer your customers a fair warning of this potential issue)
  • Feature customer reviews
  • Do you have any charitable efforts going on? Perhaps you could share these, or offer to match what your customers donate. Only include this if it’s authentic! 

Key shopping dates to note for your social media 

Event  Date
American Thanksgiving  November 26
Black Friday  November 27
Small Business Saturday November 28
Cyber Monday  November 30
Giving Tuesday  December 1
Free Shipping day  December 14

Final thoughts

Essentially social media is crucial to your success this holiday season, as it’s your storefront, marketing and communication platform all in one. Explore every aspect and functionality of your social media channels to ensure you leave no stone unturned. 

Client Feature: Disco Cheetah Korean Grill

We’re back with another client feature! This time, we’re super pumped to introduce one of our long-standing clients, Disco Cheetah Korean Grill

“We cook up bright, bold Korean dishes that are totally unique in Vancouver, you won’t find our flavours and colours anywhere else. And we serve it all hot, fast and in a format that’s affordable and comfortable for urban Vancouverites to enjoy.”

When we began working with Disco Cheetah in 2017 they were a popular local food truck that could be spotted around the streets of downtown Vancouver during the week, and at local farmers markets and events on the weekend. Since then, they have expanded to their first brick-and-mortar location on Davie St and have quickly established themselves as one of the top delivery restaurants in the city on UberEats. 

Our team can’t get enough of their delicious food!

What we provide for Disco Cheetah Korean Grill 

We manage nearly all of Disco Cheetah’s marketing needs. Our work so far has included creating and managing the following:

  • Social media marketing on Facebook and Instagram (including running contests and giveaways)
  • Content creation (captions and stories)
  • Community management
  • Food photography & styling 
  • Paid campaigns (leading audiences to their website and ordering from food delivery apps)
  • Local radio ads (listen for their ad running on 102.7 The Peak) 
  • Influencer media tastings

To grow Disco Cheetah’s following, our content manager, Nina, creates posts with engaging and humorous captions (so many puns!). Our in-house photographer, Kat, creates beautifully styled photoshoots showcasing their food’s bright colours.

client feature disco cheetah korean grill - legendary social media vancouver

Influencer marketing in Vancouver

One of our favourite services that we provide to Disco Cheetah is hooking them up with local foodie influencers for media tastings and contests. These partnerships have generated a ton of brand awareness for the restaurant. Our monthly influencer lead contests generate 2,000+ entries each and gain Disco Cheetah an average of 100 new Instagram followers per month. 

Keep an eye on their Instagram for the next contest! 

client feature disco cheetah korean grill - legendary social media vancouver

What can we do for you?

Are you ready to up your social media game? Legendary Social Media can help with that! We have a well-rounded team of experts who can help your business reach its goals. –

Is Instagram Checkout available in Canada?

Instagram Checkout is now available to all eligible Instagram business and creator accounts in the US, but what about Canadian users? 

In short, the answer is no. 

Canadian business users still don’t have access to this feature as of the date this blog was posted. But since this feature will likely be released north of the border soon, here’s what Canadians can expect from Instagram Checkout. 

What is the difference between Instagram Shopping and Instagram Checkout?

instagram-product-tag- legendary social media vancouverInstagram Shopping gives businesses the opportunity to easily link their shoppable products within Instagram, either in Instagram Stories or Feed. Users can simply tap on the product tags and be led to the brand’s website to view more information and purchase the product. See the example of how we tag products for our client, The Facial Room. Here we have tagged several product suggestions for dry skin within one post, encouraging users to checkout via The Facial Room’s website. 

Instagram Checkout is similar, but the major difference with this feature is that everything is done within Instagram. Customers never have to leave Instagram to complete a purchase. The first time a customer checks out, they simply fill out their name, email, shipping and billing information.

See the screenshots below of the Instagram Checkout process. 

instagram-checkout-canada- legendary social media vancouver

Image source: Instagram for business

This feature is a great way to easily and quickly convert your Instagram audience into loyal customers. 

Should businesses set up Instagram Checkout?

The opportunity to turn a browser into a purchaser with just a few clicks could have a huge impact on your conversion rates. This feature creates an effortless experience for customers by ensuring the purchase process is simple, convenient and most importantly secure! 

So, to summarize, the benefits of Instagram Checkout are:

  • Allows users to purchase products in just two to three taps without leaving Instagram
  • Eliminates checkout form issues and errors that often result in cart abandonment due to user frustration
  • Businesses no longer need to worry about maintaining and optimizing a mobile-first webshop (ideal for small businesses that are just starting out with eCommerce)

What are the disadvantages of using Instagram Checkout?

There are a couple of drawbacks to using Instagram Checkout that should be considered:

  • Instagram will collect a commission from the merchant on every order that is processed via the app. The current selling fee is 5% per shipment or a flat fee of $0.40 of $8 or less (including PayPal fees). 
  • Businesses could lose out on valuable customer data. For example, when customers check out on your website, you have the opportunity to collect emails for future marketing purposes. By using Instagram checkout, your business can only access limited customer information.
  • Instagram Checkout eliminates website traffic by allowing people to make purchases within the app. This may affect your website’s SEO performance and could reduce product reviews on your website.

Overall, we believe the benefits of using Instagram’s checkout outweigh these negatives. Offering up a great way for small businesses to break into eCommerce and showcase their products to new audiences. 

A few tips for driving sales with Instagram Shopping

So whilst Canada still doesn’t have access to Instagram Checkout, let’s make the most of the tools we can use! You can still drive sales through Instagram by following these simple steps:

    1. Be consistent with your product tagging. If you’re posting three times a week, make sure at least two of these posts include tags to your products that drive customers to your external website. 
    2. Create some excitement with an exclusive product drop on Instagram. A great way to create a little buzz around your products is by launching a product exclusively to your Instagram audience. 
    3. Add product stickers to your Instagram Stories. Don’t overlook this feature – it’s another opportunity to redirect customers to shop on your website. 
    4. Share a sale or promotional code on your products. Running a sale or promotion is an undeniably great way to drive sales.
    5. Work with an influencer. Consider working with an influencer who can drive their larger audiences to your Instagram or website!
    6. Create striking photography. Instagram is ultimately a visual platform, so if you want to stop a customer in their tracks, then create visually appealing images that make them want to shop! We can help with this. 

Final thoughts

As Instagram continues to enhance its eCommerce abilities, shopping via the app is growing in popularity leading us to believe it’s only a matter of time until Instagram checkout is available everywhere. So we encourage you to start building your product catalogues now and familiarize yourself with the Instagram shopping features in order to benefit your business and drive eCommerce sales. 

What apps are you using to manage your social media channels? We recommend checking out these nine apps. 

 

How our social media photographer set up an at-home studio

Due to the COVID-19 pandemic and social distancing measures, our social media photographer, Kat, has been shooting our client photography from home since March. With these few tools and tips, let us guide you through the process of how we create scroll-stopping content from home. 

Firstly, we recommend that you purchase photography equipment that packs away in a space-efficient manner. Or alternatively, invest in some storage boxes, so you can pack your gear and props away at the end of each shoot. Working and living in the same space can present some challenges, so keeping things tidy and organized will certainly help you work productively.  

The basic equipment needed for a home studio setup

    • Camera. Your camera doesn’t have to be a professional camera, you can still create beautiful content with your phone camera.
    • Tripod. If you are working with a professional camera, then consider using a tripod to steady it. We also recommend getting a tripod with an arm extension for shooting flat lays. 
    • Lighting. You can rely solely on natural light if that’s all you have, but we recommend setting up near a window with the most available light even if you’re using studio lighting as well. Amazon has some great start-up kits available for under a hundred bucks, such as this one
    • Light reflector. One of Kat’s most used items, great for bouncing light back into shadow areas or softening harsh light. 
  • Backdrops. We use paper backdrops from BD backgrounds or Savage. We also use fabric from Dressew and marble slabs from Home Depot. If you’re on a budget, use a plain bed sheet or your natural wall colour. 
  • Backdrop stands. Some budget-friendly options are available on Amazon if you want to properly hang/drape your backdrops.
  • Props. Flowers, plants and decorative household items will certainly bring your products to life. 

Find the best light

We adore natural light! Try to find a space in your home that has the best natural light for your setup. If you’re shooting in the middle of the day, avoid harsh midday sunlight by using a diffuser. If your home doesn’t get much natural light, consider purchasing some budget-friendly lights. If you’re just starting out with photography, then these continuous lights will definitely do the trick! 

Our social media photographer, Kat, generally uses flash whilst working from home as her apartment is south-facing and gets very little natural light. Here, you can see her at-home setup taken on an iPhone vs her professional image using flash photography. 

social-media-photographer-legendary social media vancouversocial-media-photographer-legendary social media vancouver

Create your studio setup

Once you have figured out where in your home you’re shooting, it’s time to set up your studio. Set up your backdrop stands, backdrop and table. We often shoot flat lays, so by shooting off the ground slightly, we’re saving ourselves from bending over too much. Once you have this setup, you can easily interchange your backdrop with fabrics and textures. Swap out the plain white backdrop for a marble tile to add some variety. 

We recommend setting up a tripod as it allows you to:

  1. Steady the camera
  2. Slow your shutter speed if you need to allow more light into the camera
  3. Take the weight off your back and shoulders
  4. Allows you to set the camera down while you style your shot or move products in and out of the shot
  5. Allows you to change the angle of your shot

Let your creativity flow

Get creative! The more unique, original and creative your content is on social media, the more engagement it will receive from your audience. 

Here are four tips to help you get creative: 

  1. Vary the angles of your shots! Try shooting overhead flat lays, eye-level shots, close-ups and wide shots. 
  2. Depth of field. Even if you’re using your phone, most phone cameras now give you the ability to change your depth of field. 
  3. Experiment with lighting. Play around with shadows or even add a gel to your light source.
  4. Props! We recommend laying out all your props on a tray so you can clearly see what you have to work with, making it easier to visualize your shots. You can read more tips on props here

If you’re working with people, then props can give them something to interact with. Check out this recent shoot we did for Le Hibou Kids. Here below, you can see our studio setup (including the props) and then how the kids interacted with them. So cute!  

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Final thoughts

Good luck with your home-studio setup! Play around with it and have fun– why not take your audience on the journey with you and show them some #BTS of your home studio setup. And just remember that you don’t need to invest in expensive photography gear when you’re just starting out. 

If you’re shooting food, then check out our tips for better food & beverage photography. We hope you found our tips from our social media photographer helpful! 

How to use Instagram Reels

Facebook-owned Instagram recently released a new video feature that allows users to record 15-second clips set to music. Sound familiar? Yes, it’s Instagram’s answer to TikTok

What is Instagram Reels?

Instagram Reels is the brand new way to create short, fun and engaging videos from Instagram Stories. Reels allows you to record and edit 15-second multi-clip videos with audio, effects and other new creative tools. You can share reels with your audience on your feed, and if your account is public, make them available to the wider Instagram community through a new space in Explore. 

How to create a Reel

instagram-reels- legendary social media vancouverSelect Reels at the bottom of your Instagram Camera. Once you’ve selected Reels, a variety of creative editing tools will appear on the left side of your screen to help you create your Reel. These include the following: 

  • Audio: Search and use a song from Instagram’s music library. Alternatively, you can use your own original music or audio by simply recording a Reel with it, which will then be attributed to you. If your account is public, people can create Reels using your audio by selecting “Use Audio” from your Reel.
  • AR effects: Choose from a variety of effects (similar to filters) to apply to your video clip. 
  • Speed: You have the ability to speed up or slow down the pace of your video or even just sections of the video. 
  • Timer and Countdown: Set the timer and record your clips hands-free. Once you press record, a three-two-one countdown timer will appear on your screen. In your timer, select how long you want your clip to be (maximum fifteen seconds).

How to share Reels

With Reels, not only can you share with your followers but you have the opportunity to be discovered by a larger, diverse community on Instagram’s Explore page. A great way to reach a wider audience! 

  • If you have a private account: Your privacy setting will be applied to your Reels. You can share your Reel to your feed which allows only your followers to view. Users will not be able to access or use your original audio and people cannot share your Reels with other users who don’t follow you. 
  • If you have a public account: You can share your Reel to a dedicated space in Explore, where it has the potential to be viewed by a larger Instagram audience. You can also share your Reel with your followers by posting to your Feed. By featuring certain songs, hashtags or effects, your Reel could appear on a dedicated page if a user clicks on that particular song/hashtag/effect. And of course, if you’re public, your Reel can be shared with other users and posted to their Stories. 

Once you have recorded your Reel and you’re ready to share, move to the share screen where you can save a draft of your Reel, change the cover image, add a caption and hashtags, and tag your friends. After you have shared your Reel, it will live on a separate Reels tab on your profile. Similar to Instagram Stories, your Reel will disappear from your profile in 24 hours. 

Watching Reels

As we’ve mentioned throughout this blog, Reels has its own version of For You page: the new Reels Explore Feed. This feature is similar to TikTok: not only will you see Reels from people you follow, but you will see Reels from popular or trending accounts on Instagram. So far, we’ve observed that this is influenced by your likes/interests and where you’re located. 

Final Thoughts

Reels is still very new and we expect there will be further developments in the Reels feature in the near future. Stay up to date with all things Instagram and Facebook related by following us on Facebook!

You can check out our work here! 

4 new ways to grow your Instagram audience

Looking to expand your Instagram audience? Try these four tips to get new eyes on your Instagram account and grow your following. 

Go live, and bring a guest

People who use Instagram really value authenticity! And nothing is more authentic than being candid and personal in front of a live audience. Give your audience business updates in real-time with Instagram Live. You don’t have to put on a show, simply share tips, upcoming product launches, promotions, collaborations or virtual events that are coming up! 

To gain a wider audience for your Instagram Live video, try inviting a guest to join you and add their perspective to the discussion. You could interview an influencer, customer, co-worker or someone from another company within your industry. Try to find a guest who has a similar audience and value set to your business so you have something to offer new viewers. 

Live video should feel raw and organic. It’s about showing the audience your true self and being relatable. So, don’t panic if you stumble over your words or the background in your video is messy. Just be yourself! 

Create a shareworthy contest or giveaway 

A well-planned Instagram contest or giveaway helps you build your audience, increases engagement with your posts, and boosts brand awareness. Launching a new product? By creating a giveaway, you could generate some excitement and interest! 

Running your own contest/giveaway can: 

  • Attract new followers faster. Studies have shown that Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t. 
  • Engage with current and potential followers. By creating a contest that requires followers to tag friends, you’re increasing engagement signals to Instagram’s algorithm which will result in your content being featured more regularly in your audiences feed and potentially as a top post in the hashtags you used!
  • Build and nurture relationships with your existing audience. When you give away something to your audience, it helps cultivate an emotional connection between you and your followers. 

Check out these two giveaways we ran for our client, The Facial Room. These giveaways generated engagement, profile visits and website visits – which is the ultimate goal! instagram-giveaway- legendary social media vancouve


If you decide to run a contest or giveaway, just ensure you’re abiding by Instagram’s rules and regulations

Offer a lead magnet and build retargeting audiences

A lead magnet is an incentive that marketers can offer to potential customers in exchange for their email address or contact information – very valuable information if you’re running email campaigns. Lead magnets usually offer up a piece of free digital, downloadable content that is of value to your potential customer. Examples of valuable content you could create:

  • E-book
  • Guide 
  • PDF Checklist 
  • Report 
  • Whitepaper 
  • Video tutorial
  • Free trials of product/service

Consider the obstacles and challenges that your audience faces. How can you help them overcome these? Could you package your insights into a free download? If so, then promote and offer them on your Instagram. 

We suggest using Linktr.ee to set up links from your Instagram Bio to allow users to download your lead magnet. 

Paid Instagram ads

Another way to ensure more people see your Instagram account is through paid Instagram ads! Before you set your Instagram ad campaign, make sure you understand your target market. It’s important that you have a great understanding of your target audience’s demographics so you can specifically target them. 

Instagram ads are a great way to effectively communicate your products and services to potential customers! Instagram is owned by Facebook, so when you set up your ads, you’ll have superior campaign customization options, diverse formatting and various targeting capabilities, via Facebook’s powerful advertising platform. 

Final thoughts

To increase your visibility and expand your audience on Instagram, focus on building a social community. Your social presence on Instagram has the potential to boost your brand awareness, build a reputation, strengthen your credibility and ultimately lead to sales. 

Leverage some or all of the tactics mentioned above to gain more followers. Once you start attracting new followers, it’s important to ensure you engage with them, so reply to your messages, comments and make use of all of Instagram’s tools (pinned comments, swipe ups and polls). 

Looking forward to having a successful holiday season? Check out our most recent blog! Now is the time to put your online marketing into overdrive to ensure your business has a profitable holiday season!