Should you still post to your Instagram Feed in 2022?

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  Back in 2019, your Instagram feed was a big deal. Fast forward to 2022, social media pros are wondering: Are feed posts even relevant?    How prioritizing Instagram reels has affected the Instagram feed First of all, there has been a huge decline in engagement since Instagram has prioritized Instagram reels over feed posts.  […]

How to run TikTok ads in 2022

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Step up your TikTok game by running ads through TikTok! TikTok marketing enables businesses to connect with younger, content-hungry demographics. Start making your own successful TikTok ads by following this guide.  Types of TikTok ads   There are many different types of ads that you can run through TikTok, though not all may be accessible […]

LEGENDARY BLOG: 8 reasons our agency only uses THIS social media software

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2022 is the year of great social media software, and we have discovered the best one yet. Sprout Social is a fully-featured social media software that we can’t keep our hands off of! Here are five reasons why our agency only uses this social media software:    1. Robust, customizable auto-reporting capabilities One of the […]

Google best practices for Alt Text in SEO

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  Before we dive in to Google’s best practices for alt text in SEO, we need to answer the question: What is the purpose of alt text?    The purpose of alt text is to allow screen readers to identify an image on the web page. On a completely separate not, alt text is also […]

How often should you post on Google My Business?

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Google My Business, or GMB for short, is a free tool that allows businesses to appear in local search results when users nearby are using Google. It provides users with the necessary information to contact the business and allows businesses to be reached by prospective customers.  While a lot of businesses have a Google My […]

Our top 5 fave paid & free stock photography websites

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Creating original photography for your content marketing can be expensive, and we know exactly why! After all, we have our own in-house photographer, so we appreciate all the time, effort and skill that goes into creating this content.  Visuals are an essential part of content marketing, it’s what initially draws people to your social media […]

4 stats to enhance your 2021 social media marketing strategy

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It’s important to identify social media marketing trends and review statistics from 2020 in order to determine what types of content will resonate with our target audiences in 2021.  For brands, having and maintaining your social media should be a fundamental aspect of your business by now. Brands investing in their social media marketing will […]

Our top 5 favourite social media publishing apps

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We have previously posted about our top 9 favourite social media apps that we believe will step up anyone’s social media game, but what about publishing apps? If you want to be efficient in your social media strategy then using a publishing app is the only way to go. Here are our top 5 picks: […]

Client Feature: Sahara Touring

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We feel so lucky to have a roster of awesome and diverse clients. This year, Sahara Touring joined our lineup of social media clients and we’re so grateful to have them on board.  Sahara Touring offers a unique travel experience to its customers by offering a more personalized experience on Moroccan tours. Sahara Touring believes […]

Why social media will be crucial to your business’ success this holiday season

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Due to the COVID-19 pandemic, we anticipate that the majority of holiday shoppers will shift their spending online. This means that your website and social media platforms will act as your storefronts. Today, we’ll discuss how to effectively leverage your social media to get more sales during the 2020 holiday season.  Salesforce recently posted about […]