Client Feature: Le Hibou Kids

We’re back with another client feature! This time, we’re super excited to introduce to one of our newest clients, Le Hibou Kids.

Le Hibou is a kidswear brand based here in Vancouver. Their mission is to bring play-friendly and timeless kids clothing for 6 months + to Canada. Part of what makes LeHibou so unique is that their clothing is thoughtfully designed and made in Korea, where the founders, Alyssa and Liz are originally from.

“When I moved to Canada and had my own child, I struggled to find timeless clothing that was unique and affordable, and I wasn’t the only mom looking for this! So I founded Le Hibou Kids with my friend Liz, and haven’t looked back since.” –Alyssa, co-founder of LeHibou

What we provide for LeHibou kids

Legendary has been working alongside Le Hibou Kids to create the following:
Shopify Website Copywriting
Conversion Optimization
Social Media Advertising Campaigns
Social Media Management
Social Media Photography
Video Production
Email Newsletter Consultation

Check out our most recent photo and video shoot for their Fall Collection:

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5 tips for better food & beverage photography

We hope you’ve been enjoying reading our photography and styling blogs as much as we’ve enjoyed writing them! 

Today, our top tips are for food and beverage photography. We have a few restaurants and food truck clients, including Waves Coffee House and Disco Cheetah Korean Grill, that we create content for, so we’ll share some tips as well as demonstrate how we’ve applied it to our work. 

Equipment 

Use a tripod (preferably with an extension arm)! Tripods are great for so many reasons – a few benefits are: 

  • They steady your camera and eliminate blurry images
  • They save you from back pain (holding your camera and bending over for 8+ hours will result in some unfortunate aches and pains)
  • Extension arms allow you to capture awesome flat lays from above
  • They allow you to move more freely between your camera and subject (for when you have to make those tiny styling adjustments)

Another piece of equipment our photographer Kat always has on hand is her reflector – it’s compact and lightweight so she never leaves for a shoot without it. A reflector is a great tool to redirect light, fix shadows or even block out unwanted light. 

Backdrops

The backdrops you choose for your food photography are so important! They set the tone of the overall image. We recommend using textured backgrounds to add depth and interest. 

For one of our favourite clients, Disco Cheetah, their branding is very fun and colourful, so our backdrops always reflect this.

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Composition

Don’t be afraid of negative space! It makes for a more interesting composition and draws the viewer into the main focus of the image. In the context of marketing, negative space allows room for graphics. Very important for commercial purposes!

Experiment with different height levels within your image. For example, if you’re shooting sweet treats, then consider using cake stands. Creating layers with height will add depth and interest to your images.

Incorporate actions into your food and beverage photography. For example, cutting a cake or pouring milk into a coffee will bring the image to life. To make a shot look less staged, feature people or hands.

Consider how the final image will be used. If it’s for Instagram, then it’s likely going to be cropped into a square. So make sure you leave room for cropping and avoid zooming in on the subject too tight. 

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Props

The food is the hero! So keep it simple with props when it comes to food photography – there’s no need to go overboard with added elements and pull focus away from the food. The props should also compliment the food or drink within the image and make sense to the context of the image. 

For example, below is an image we shot for Disco Cheetah. Note that the props used in this image are the small dishes for extra garnishes, dips and sauces, as well as the cloth napkins and the menu. 

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Of course, cloth napkins are not available to use at Disco Cheetah’s restaurant or food truck, but cloth napkins are an easy way to elevate this style of food photography!

Depth of Field 

By using a lower aperture setting, you can focus on one specific item. This is a great way of drawing the viewer’s attention to the main subject while making the background appear softer. If you’re photographing a table setting, then you’ll need a higher aperture to ensure more of the frame is sharp and in focus. 

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Conclusion

Photography is an art form, so there are no hard and fast rules. We encourage you to experiment and see what works. These are just some of the tips and tricks we have collected along the way. 

Want to know more about what we create at Legendary Social Media? Check out our creative services

3 reasons why August is the time to plan your holiday marketing

For most businesses, the last quarter of the year is all about building up momentum in preparation for the holiday season! Why? Well it’s typically the most profitable time of the year! 

But anyone who’s been to that rodeo knows that leaving any holiday marketing to the last minute is problematic.

At Legendary Social Media, we start our holiday planning in August, so we’re never caught off-guard in November and December. Here’s why your business should do the same.

One. Planning & strategy take time to implement

Start planning your holiday campaigns now! Avoid the last minute scramble and stress of pulling a marketing campaign together for the festive season. As early as August, your business should have the following outlined for the festive season:

  • Product options
  • Promotions
  • Campaign concepts

Planning in August allows time for revisions and perfecting your campaigns, gaining traction with your paid campaigns, testing/optimization, creating content and any other prep work that needs to be done.

Creative and marketing teams get booked solid as of October, so you should pick a team to work with now! 

Two. Your social media is your storefront

Due to COVID-19, fewer people will be flocking to malls this year. Instead, they’ll opt to shop from the comfort of their own homes. 

Now that platforms have shoppable posts, product tagging and eCommerce built in, it’s super important to ensure your social media is visually appealing. Think of your Instagram feed as a shopping mall and scrolling through Instagram is window shopping! How are you going to make your audience stop scrolling?

It’s vital that you create thumb-stopping content! By posting high quality content consistently, you’ll stand out in an oversaturated market! 

Creating this type of content takes a lot of time planning, so to ensure you get the social campaign of your dreams – book your photographer and social team now!

Three. Establish influencer campaigns early

Influencers are a great way to get your products or business exposed to a new audience! Marketing through social media influencers allows brands to advertise their products to a larger and new following – a community the influencer has cultivated and fostered trust with. Trust in marketing is super important because if someone you trust vouches for a brand, then you’re more likely to purchase from them too. 

However, awesome influencers get booked up fast! After all, the holiday season is busy for everyone. So start planning your influencer partnership now, or you’ll miss out on your first choice. 

Conclusion

Early planning allows brands to create a clear plan of action, as well as partner up with the creative collaborators of your choice. Having your plan and campaign ready to drop as early as November 1st will keep your brand in the forefront of holiday shoppers minds! 

Get in touch today to start planning your holiday campaigns. We are currently booking clients for:

  • Social media photography
  • eCommerce photography
  • Lifestyle photography
  • Social media strategy
  • Online paid campaigns
  • Influencer campaigns

 

5 pro tips to styling product photography

We recently shared our 5 essential tips for creating better photography for your Instagram feed. But what about styling better photos? We’re going to specifically focus on product photography here, but you could apply these 5 tips to photography in general! 

Understand the brand you’re working with

This might sound obvious, but it’s imperative that you understand the brand you’re working with and its target audience. So before you shoot, clearly communicate with your client and create a brief from this conversation. Words like ‘modern, clean and crisp’ or ‘fun, bold and playful’ are clear indicators of what they’re looking for and will influence the overall aesthetics of the images you create. 

Proportion and scale 

Be very mindful of proportion and scale in your product photography. Objects have the tendency to look larger to the camera eye. When styling, I always opt for smaller props and here’s why:

  • Smaller props don’t pull focus away from the actual product
  • You can potentially fit more product into your frame
  • Small, relatable props will give an indication of the product size IRL

For example, jade rollers generally only come in one size. So by featuring this alongside your skincare products, it gives the viewer an accurate perspective of how big the bottles/containers are in real life. 

Colour scheme

Choose your colours wisely! 

Colour is an integral element of photography as it evokes emotions and feelings within us and colour palettes can determine how we perceive a brand. For example, here at Legendary, we love using fun, bold colours because we want to represent ourselves as fun and energetic (WHICH WE ARE BTW).

By contrast, for our client Love & Natural, when shooting, we tend to stick to clean white, neutral colours and greens because they’re calming and natural. 

For our client, The Facial Room, we create an ombre colour feed. That essentially means that every month, we focus on one colour hue and then blend it into the next month. Here you can see we use pops of colour from flowers, props like books and then sometimes the colour of the actual product itself. 

Here we went from green to blue:

social media photographer- legendary social media vancouver

Consistency 

Consistency is key to preserving the brand’s identity in photographs, all while achieving enough variety so that the social media feed doesn’t come out looking boring. A few key things to remember when styling your images: 

  • Context 
  • Cohesiveness
  • Repetition

What story are you trying to tell? Ensure that every element of the image makes sense to the context of this story and works together in a cohesive way. 

If you’re photographing a lotion and the main ingredient is almonds, then almonds would make a good prop and make sense to the image. It would also give the customer an instant visual of what to expect from product ingredients! 

If you’re creating a series of images, then try repeating one small element throughout the series to make the collection more cohesive. 

Rule of thirds

In photography, the ‘rule of thirds’ is a theory that dictates the image composition. The idea is that if an image is divided evenly into thirds, both horizontally and vertically, then the subject or items of interest are best placed on those intersectional points. 

The intention of this rule is to help you take a more well-proportioned and balanced image so when styling, keep this tool in mind!

Our eyes naturally move through an image from left to right, so perhaps try styling your product and props in a diagonal line that moves this way. 

I would consider this more of a guideline and not a hard rule. However, avoiding having your subject in the centre of the image will always make for a more interesting composition so keep that in mind when photographing and styling. 

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Final thoughts

Ultimately, our goal with our product photography is to tell a story and sell a lifestyle. Product photography should be aspirational and evoke an emotion that makes the customer want to own the product. This is something that Legendary Social Media can do – contact us! 

 

5 essential tips from a professional social media photographer

You have the ability to stop social media users in their scrolling tracks with striking photography! Our professional photographer & content creator, Kat, put together her 5 top tips to help you create better social media photography to gain the attention of your followers. 

One. Lighting

Light is probably the single most important part of photography. The type of light you choose shapes the look and feel of your photos. Often brands pick a style of light and stick with it. Ever heard the terms ‘light and airy’ or ‘dark and moody’ thrown around about social media photography? These words pertain to LIGHT. 

Some other terms you might have heard:

  • Natural light 
  • Studio light 
  • Harsh light 
  • Soft light 
  • Golden hour light 
  • Flat light
  • Backlit 

If you don’t have professional lighting equipment then you need to learn about natural lighting and what time of day will work best for you. If you’re solely relying on natural light, then invest in a reflector. Reflectors are usually inexpensive but have the ability to bounce light, filling in shadows as well as blocking harsh light.

Pro tip: Avoid shooting at midday as this is the brightest light of the day and is very challenging to work with. Midday sun brings harsh shadows, heavy contrast and if you’re working with models = squinting!

Two. Backgrounds

Use simple backgrounds/backdrops when shooting products to ensure the focus remains on the product or subject matter. Here at Legendary, we use seamless backdrop rolls from BD Backgrounds as well as slabs of marble, tile and wood flooring, available from DIY stores such as Home Depot

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Three. Framing & Composition

Don’t be afraid of negative space or cropping out some of your subject matter. Play around with your framing to create a more interesting image. I personally love shooting through sheer fabrics, flowers or other foliage making the edges of the images slightly blurred to create an interesting composition. 

photography-legendary social media vancouver4. Props 

Add interest to your product/flat lay photography with props! 

So, for this one, it’s key to remember that your props should compliment your product or subject matter – add appropriate details or highlight key ingredients. For example, the images above highlight the flavours of the Refresh beers we shot for Steamworks Brewery. Photography is a form of storytelling, so what are you trying to communicate with your image?

Prop suggestions: 

  • Textures (fabrics, ribbon, cheesecloth etc)
  • Flowers
  • Ingredients (fruits, nuts, lavender, eucalyptus)
  • Bottles, straws, balloons, sunglasses, bags, towels
  • Dishes, trays, cake stands, cheese boards
  • Paper, envelopes, cards, scissors, stamps, stationary 

5. Editing

We use Lightroom for image selecting/culling and basic adjustments (such as colour correction) as we can batch this and apply to all our selected images. 

Here at Legendary, we like our work to look clear and crisp. Of course, most of the work is done in-camera to ensure this but we do add sharpness in Photoshop as well other basic adjustments (levels and curves if more is required) and retouching on any unwanted marks and splodges.

We also recommend ensuring that your editing styles remain consistent so your social feed reflects this consistency and your brand becomes more recognizable. 

There are also a plethora of mobile apps available if you’re using your phone: 

Pro tip: Consider compressing your images for web usage by using photo optimization software that will compress file size with compromising image quality, such as Jpeg mini

Are you aware that Legendary is now offering product and social media photography as a standalone service?

We’re creating imagery that tells a story, inspires a feeling and stops a scroll! 

Social media photographer services now available

We have some exciting news! We’re now offering product photography as a standalone service to brands located anywhere. 

That means beautifully styled photographs you can use on:

  • Social Media
  • eCommerce websites
  • Email marketing
  • Print marketing materials & signage 

Our social media photographer has shot for…

We recently shared a post showcasing some of our social media photography for Steamworks Brewing Co. Our in-house photographer and content creator Kat has been shooting & styling from home during COVID-19 to create fun and eye catching product photography for the Refresh and the Steamworks Instagram accounts. 

We have also been working with The Facial Room for over a year to create their social media, website and email marketing photography. With our social media photography, The Facial Room is able to showcase their products and promotions in a beautiful and unique way. 

Professional photography is incredibly valuable to any business or brand as it allows you to showcase your products & services to potential customers instead of telling them. Humans are visual creatures after all. 

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Step up your Instagram game with social media photography

Your potential customers could discover you on Instagram. This is your opportunity to give them insight into what you have to offer. The photography you chose to use forms the backbone of your marketing. It sets the tone and initial perception of your brand. High quality photos will elevate your brand perception. 

Professional photography is versatile! By investing in photography, you can use your images cross-sectionally across different media platforms and improve user experience: 

  • Website landing pages
  • Website banners
  • Website eCommerce
  • Email content marketing 
  • Social media
  • Printed marketing materials

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Why a professional social media photographer is worth the $$

Look, Instagram is a noisy space. You know what stops people from scrolling?

Pictures. Really stunning ones.

And when people stop scrolling, they notice your brand. Getting noticed can lead to followers and sales.

We see this every day with the accounts we shoot social media photography for, and we would love to do the same for you. 

SEO tip for eCommerce photography

The images on your website will contribute to your SEO, by having alt tags and descriptions, you’re allowing search engines to understand the content of your website. 

Some of the products that could benefit from professional photography:

  • Skincare
  • Clothing & apparel
  • Food
  • Beverages 
  • Home decor 

By using Legendary Social Media’s professional social media photographer services, we’ll help capture the essence of your brand and further develop your brand identity – bringing what’s unique about your business to the forefront of your marketing. 

Get in touch with us for a custom quote on any of the following:

  • One-off product or brand photoshoot
  • Regular monthly photoshoots
  • Bi-monthly photoshoots

PS we also offer stop-motion video! If you’re interested in any of these services, please contact us!

Client Feature: The Mamatrainer App

Back in January, we first introduced you to our amazing client, Claire Gray, creator of The Mamatrainer App. Since then, The Mamatrainer App worked tirelessly to launch the app to serve women who sought a better way to exercise from home during the global pandemic, and in April, officially became available from the App Store. 

Not only has the official launch of the app been met with awesome reviews from users, but it was also featured in the top 10 of Vogue’s ‘22 Mother’s Day Gifts for Expecting Mothers’.

mamatrainer-app- legendary social media vancouver

Check out some of the AWESOME reviews the app has been receiving since April: 

review- legendary social media vancouver review- legendary social media vancouver review- legendary social media vancouver

What we create for The Mamatrainer App

ONE: WEBSITE DEVELOPMENT  

Our team created a beautifully styled website for The Mamatrainer App to feature the app’s incredible coverage in international media outlines, and provide a clear call to action to download the app.

The website includes a FAQ toggle element and several strategically placed newsletter subscribe forms to capture leads

TWO: SOCIAL MEDIA MANAGEMENT 

Our team writes informational and engagement-focused captions for The Mamatrainer’s social media posts. Women love talking about their kids and their pregnancy symptoms, so our core strategy has been to focus on letting people follow along with Claire’s pregnancy journey and share their own experiences. 

THREE: PHOTOGRAPHY 

Our social media photographer takes lifestyle and fitness type shots for The Mamatrainer App, for use on social media, the website, advertising and media coverage. 

FOUR: ONLINE ADVERTISING

We run a multi-phase advertising strategy for the Mamatrainer App. Among the campaigns we’ve created for our client is an intensive downloadable PDF which is released to new subscribers via a Leads campaign to collect email addresses. At under $1 per email, we’re stoked about the results!

We also run a series of App Download campaigns on a series of platforms, including social media, Google Play and the App Store. 

 

Client Feature: Refresh by Steamworks Brewing co

We recently began working with Steamworks Brewing Co. on their new low-calorie beer, Refresh. We’re super excited to be creating images for their Instagram Feed!

Refresh is a traditionally brewed beer using real fruit. It’s preservative-free, has zero sugar and boasts a mere 90 calories per 355mL can! That makes it a must-have summer beverage in our books! 

It comes in 3 unique flavours: Raspberry Citrus, Cranberry Tangerine and Guava Lime. And we may have sampled a few of them during our photoshoots recently!

What we created for Refresh:

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Our in-house photographer and content creator, Kat, has been shooting & styling from home during COVID-19 to create product photography for the Refresh Instagram account. 

Obviously during a pandemic, resources are limited so you have to get creative with what you can get your hands on. Kat used fresh fruits available from her local grocery store to highlight the 3 different flavours, as well as using props available in and around her own home. And then, of course, she used her neighbourhood as a backdrop, because who can get enough of the Mount Pleasant murals and the iconic Science World? 

We’ve had so much fun creating visual content for the Refresh brand and look forward to creating more imagery for them soon. 

Are you ready to up your social media game? Legendary Social Media is here to help! We can produce photo content for your social media channels too! Contact us!